How to Run a Facebook Contest to Increase Likes (And Email Lists)

facebook fangate contest entry form thumbnailI recently ran a Facebook contest to increase my page likes & my email list. Here’s exactly how I did it, the results it had, how I marketed it, the apps I used & more!

Be forewarned: This is an epic post. If you’re interested in social media marketing, I’d recommend bookmarking it and coming back.

OK — here’s what happened:

For a long time, I was interested in running a facebook contest for OutdoorEquipment.com. Organic Google traffic growth was slow, far slower than I anticipated. But the community of people who had found it were passionate about the site. I strongly believed that building a Facebook presence would pay off.

And while the pay off is yet to be proven, I learned a lot about running Facebook campaigns. Update: You can see the results of my contest here.

How Facebook Fangate Contests Work


Some disclosure real quickly: I’ve run one previous Facebook marketing campaign designed specifically for increasing Likes. That was for my Glacier Facebook page. That was also before Timeline. Back then, you could create a custom landing page for everyone who is not a fan and encourage them to Like your page. Things don’t work that way anymore. If you are going to link directly to your Facebook page, you can’t choose what page they land on. So, that’s why you need to run a Fangate Contest.

In a quick nutshell, assuming you have a Facebook Page built, here’s how a Facebook contest/fangate works:

  1. Choose a platform to run your contest
  2. Hire a designer to design your contest
  3. Build your contest on that platform
  4. Market the contest

For this tutorial, I’m going to assume you have a Facebook page built already. If not, there are plenty of tutorials out there to help you. That’s not what this is designed for. This is specifically for those looking to build more Likes to their Facebook page.

OK — let’s get into the nitty gritty.

Disclosure 2: I am not going to link to my contest as I don’t want to impact the data. I’d appreciate it if you didn’t go to the contest and Like it, unless you’re an Outdoor Junkie :-)

Step 1: Choose a Platform to Run Your Contest

There are a few things to consider when choosing what app platform to run your contest on. Here are the elements I used:

  • No Authorization Required – Nothing is worse than clicking on a link in Facebook and being asked to give an app authorization to access your profile. That discourages engagement, plain and simple.
  • Like/Fan Gate – Not every platform has this feature and I believe it is essential in running a successful campaign.
  • Ability to Add Email Addresses – In addition to growing the number of Likes your page has, a Facebook contest can be used to gather email addresses. Kill two birds with one stone, right? I needed an app that enabled users to submit their email address AND asked them permission to email promotions.
  • Popular – If the biggest brands in the world aren’t using it, why should you or I?
  • No Fancy Coding – I’m not a developer. I can hack together some code, but I wanted something that was out of the box friendly for a webmaster like me (note: there’s a very big difference between webmasters and developers/coders).
  • Reasonable Price – No need to spend an arm and a leg on something that I have no idea if it works
  • Ability to Go Viral – I want people to get more entries into the contest by sharing and allow my contest to go viral.

After spending hours combing the web, here is what I narrowed my list down to:

  • BuildChatter – Nothing overwhelmed me here. It was hard to navigate their site and understand exactly how they would help me. Also, the pricing table was very confusing. I passed.
  • Wildfire – They seem great. Lots of big brands are using them. But there were no video tutorials or blog posts walking me through their products. I passed.
  • Votigo – They have all the features you could possibly want. However, the pricing was too prohibitive for me. Again, passed.
  • Strutta – Looks great. Their site is slick and pricing is decent at $99/month. However, you need to go with the ‘Pro’ to unlock mobile accessibility and that is garbage. It seems like they are targeting enterprises primarily and offered the Small Business package as a way to entice our market. But they’ve left off key elements. Pass.
  • OfferPop – Seriously, seriously considered. I might even give them a go next time around, as they offer a 30 day free trial. They offer all the apps and elements needed. Why did I pass? I got woo’d.
  • WooBox – This is what I chose to build my contest on. WooBox offered all the elements you could want for only $29/month. While they do offer some packages for free, in order to run a sweepstakes you need to cough up some dough. Why did I choose them? Because they pre-sold me with fantastic content and demos on their site. I had a clear idea of what I was buying and the support seemed fantastic. It was perfectly designed for what I want. Plus, they have plenty of other apps to launch other types of sweepstakes. Finally, they have the viral element. This allowed people to share the contest with others and get more entries. This reduces my marketing costs dramatically. For this sweepstakes, I wanted a Static HTML app where I could insert an image… Anyway, getting ahead of myself…

Update -

  • NorthSocialJust found these guys. Wow. They have an awesome system set-up with video tutorials walking you through every step of the way. Pricing is as competitive as the option I went with… Next time, I am going to give these guys a shot and see what I like more. They also seem to have more in-depth analytics than WooBox (WooBox’s analytics have been confusing and uninspiring).

**DOUBLE UPDATE**- I’ve launched a Facebook contest using NorthSocial. I highly encourage you to read our NorthSocial review. I feel it is the best platform for launching social media contests. It’s the only platform we use now.

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Step 2: Hire a Designer to Design Your Contest

The next step is actually building your contest. I knew from glancing around Facebook exactly what I wanted to build. You can take a look at Facebook’s AdBoard to find ads that are targeted to you and click on ones that are contests. This is a great area for inspiration.

Here’s what I learned that I needed:

  • An image that clearly explained what my contest was about
  • The image has to direct users to LIKE my page
  • An easily customizable image that I could then apply to future contests
  • The image MUST be 810px wide. This is HUGELY important as that’s the amount of space Facebook gives you. Make sure to take up all of it.

Since I’m not a graphic designer, I went to Elance to find a designer and get my graphic done. With plenty of experience on Elance, I knew how to weed out the good guys from the bad. And apparently, not many graphic designers have experience building Facebook FanGate pages.

Here’s what I used as my job description:

Hi everyone,

I need a flyer created that will be used as a Fangate for entry into a Facebook contest.

Every month I will be giving away a free piece of outdoor gear, so here’s what I need:

1. My Logo
2. A place for 2 images of the outdoors
3. An arrow pointing to the LIKE Button (preferably something like this: http://michaellorinfriedman.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-23-at-11.27.22-PM.png). And then ‘Like Us for Your Chance to Win OUTDOOR GEAR’
4. Text saying ‘One of our fans will win this awesome piece of outdoor gear. Just Like Us and you’ll be entered into our awesome contest!’ And then a 360×200 image holder next to this text’

Can you do this? Then apply!

A few important details:

  • I mentioned everything in explicit detail that I needed in order to scale and reproduce the graphic for future contests
  • I gave samples of what I like

In the end, I received proposals ranging in cost from $109.59 to $45.00. I made sure to examine everyone’s portfolio very carefully and asked for specific examples of Likegates that they have designed. Nearly every single designer came back saying that they did not know what a Likegate/Fangate was, but that they could create one. I wasn’t willing to gamble.

One person replied with:

Hi BrighterVision,

Thank you very much for the invite.

I’d love to work on this job. I’ve been doing this since Facebook had a 500px width restriction. :)

I do understand your need and would like to work this out and provide a visual transformation to your requirements. Please find below some sample work of mine for facebook clients. (and then some samples)

That was my guy and I hired him immediately. He had ZERO jobs previously on Elance, so it was a risk. But he clearly explained that he was competent and knew far more about Facebook Fangates than I did.

After a few renditions, this is what we came up with (quality is reduced for this tutorial):

Perfect.

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Step 3. Build Your Contest on That Platform

Talk is cheap. Let me show you the backend of WooBox and show how it functions (please keep in mind, these videos are a little rough. I am walking you through everything I did, without knowing what to do beforehand):

Video 1: Creating & Launching the Campaign

Video 2: Finishing the Launch and Marketing

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Step 4. Market The Contest and Track Your Progress

The final step is marketing the contest. There are a few methods to marketing your contest:

  1. Post it on your site. Important, but you’re only reaching people who already know about you.
  2. Contact other sites in your industry.
  3. Pay Facebook.

Paying Facebook has been the most effective. I launched the contest on November 27th. Today is December 5th. So far, I’ve received 118 Likes and 19 newsletter subscribers. I’ve paid Facebook $83.60 in marketing costs.

Here’s what my WooBox dashboard currently looks like:

woobox dashboard

It’s important that when creating Facebook ads that you test different copy and target different regions. The narrower you can go, the lower your costs will be.

Here’s what my Facebook Advertising Dashboard currently looks like for this campaign:

facebook ad dashboard

This isn’t going to be a lesson in Facebook advertising. You can check out SocialMediaExaminer for that (although I’ll write a tutorial soon, too).

Here are the two ads I used so far:

facebook ad sample

I’m going to swap the demographics of these two ads later this week to re-market to my most successful segments as many, I’m sure, have become ad-blind.

To Conclude

That about does it on this tutorial for running Facebook contests to increase likes & your email list subscribers. The contest is only 1 week old and there’s 3 weeks left to go.

There’s more that I learned, but that’s for another post. And of course I’ll follow-up with a detailed description of the results once the contest is over. Update: You can see the results of my contest here.

If you’re interested in launching a Facebook contest for your brand and would like to hire an expert to do it, feel free to drop me a line.

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Have questions? Ask below! I’ll answer any questions you have.

Update: Official Contest Rules

Below are the rules I used when launching my contest. Feel free to copy and use for your own contest.

Please remember, I am not a lawyer and this is not intended to be legal advice. You should consider consulting with your attorney first.

OutdoorEquipment.com's Holiday Sweepstakes
Official Rules

Please read the Official Rules and Regulations (“Official Rules”) of the OutdoorEquipment.com Holiday Sweepstakes.  As a condition of entry into this Sweepstakes, you agree to accept and comply with the Official Rules and agree with decisions made by OutdoorEquipment.com and waive any right to claim ambiguity in the Sweepstakes or these Official Rules.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES.  A PURCHASE WILL NOT IMPROVE AN INDIVIDUAL’S CHANCES OF WINNING.  THE ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED DURING THE SWEEPSTAKES PERIOD.

SWEEPSTAKES DESCRIPTION:  The Sweepstakes begins at 12:01 am on November 27, 2012 and ends at 11:59 pm on December 24, 2012 at 12:59 PM (“Sweepstakes Period”).

ELIGIBILITY:  The Sweepstakes is available only to legal residents of the States of the United States, who are at least 18 years of age or older at the time of entry.

AGREEMENT TO THE OFFICIAL RULES:  By participating in the Sweepstakes, each Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsors, which are final and binding in all matters related to the Sweepstakes.  Winning any prize is contingent upon fulfilling all requirements set forth herein.

HOW TO ENTER:  If you want to enter the Sweepstakes, we will post the details on the OutdoorEquipment.com's Facebook page.  We will also describe the Sweepstakes in our e-newsletter.  To enter, visit http://www.facebook.com/outdoorequip and click the “Sweepstakes” tab. You will need Internet access, a web-browser, and a valid Facebook account to respond.  Entrants will “Like” OutdoorEquipment.com's Facebook pages and provide their email address. If you don’t already "like" the OutdoorEquipment.com's facebook page, you must first click on the "like" button in order to access the tab.  Then, once you click on the tab, you will advance to the authorization page where you will be required to authorize Sponsors to pull your profile information and other content in order to participate in the Sweepstakes. Each entrant is limited to one entry during the sweepstakes period, but entrants are encouraged to share the Sweepstakes with their Facebook friends.  If an entrant’s Facebook friends enter the OutdoorEquipment.com's Sweepstakes, the original entrant can earn an additional three entries for each friend’s entry in the Sweepstakes. ALL ENTRIES MUST BE RECEIVED BY November 20, 2012.  Sponsors reserve the right to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes.

WINNER SELECTION:  One (1) winner will be selected in a random drawing conducted on or about December 25th, 2012, from among all eligible Entries received. Drawing will be conducted by OutdoorEquipment.com.  The winner will be notified by email within 5 days of the drawing. If a prize is refused, a prize notification is returned or deemed undeliverable, or the potential winner is disqualified for any reason, an alternate winner will be selected via a random drawing.  Except where prohibited by law (e.g., Tennessee), acceptance of the prize constitutes permission for Sponsors to use winner’s name, hometown, likeness, statements, and other personally identifiable information for promotional, advertising and marketing purposes in any and all media now known or hereafter developed throughout the world, in perpetuity, without additional prize, incentive, consideration, consent or review; and upon request, winner will provide written consent to such use.  The odds of winning depend upon the number of eligible Entries received during the Sweepstakes period.
If you are selected a winner you represent that you have complied with and will comply with all the rules, regulations and limitations of the Promotion and that you have perpetrated no fraud or deception in entering or in claiming any benefits.  You further represent that neither you nor members of your immediate household are employees of OutdoorEquipment.com's, or their respective affiliates, subsidiaries, or advertising or promotion agencies, nor are you or any family member in my immediate household connected with them in any way.
You further agree that by participating in the Promotion you hereby, for you, you heirs, successors and their assigns, executors and administrators, waive and release any and all rights and claims you  may have against OutdoorEquipment.com's and their respective agents and assigns, for any matter, cause or thing whatsoever with respect to or arising as a result of you participation in the Promotion, including without limitation, any risks, injury, costs or claims relating to the Promotion, and the use or enjoyment of any prize you receive in connection with the Promotion."

PRIZES:  1 winner will receive a brand new Jetflow Raptor Backpack & Hydration System. THE ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED DURING THE SWEEPSTAKES PERIOD.

GENERAL PRIZE RESTRICTIONS:  A prize winner must take delivery of the prize within 30 days of notice of availability from the Sponsors or the prize may be forfeited and awarded to an alternate winner.  Sponsors will be responsible for costs of delivering the prize to winner’s residence.  A prize may not be transferred or assigned until after the actual winner has complied with all his or her obligations under these Official Rules.  No substitution may be made, except by the Sponsors, who reserves the right to substitute a prize in whole or in part with another prize of equal or greater value if the intended prize is not available for any reason as determined by the Sponsors in its sole discretion.  The prize winner will be responsible for all taxes (including but not limited to federal, state, local and/or income) on the prize.
GENERAL CONDITIONS / RELEASE:  By participating, Entrant agrees to (a) release, discharge, and hold harmless OutdoorEquipment.com's respective directors, officers, agents, attorneys and employees, and other individuals engaged in the development or execution of this Sweepstakes from any and all liability for any claims, cost, injuries, losses or damages of any kind arising out of or relating to (i) Entrant’s participation, including the unauthorized or illegal access to personally identifiable or sensitive information or the acceptance, possession, use, or misuse of the prize; (ii) any OutdoorEquipment.com's sponsorship or administration of the Sweepstakes; and (iii) Entrant’s and/or any third party’s acceptance, use, misuse, possession, sale or disposal of the prize; (b) acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or in law, relative to the prize.

Neither OutdoorEquipment.com's nor any service providers are responsible for incorrect, illegible, inaccurate or incomplete Entry information, or Entries that are lost, stolen, late, delayed, misdirected, damaged, incompletely received, undeliverable, otherwise defective or lost due to any reason, all of which will be discarded and declared void.   Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of any winner or Prize. Further, neither OutdoorEquipment.com nor any service providers are responsible for incorrect or inaccurate transcription of Entry information, or for any human or other error, technical malfunctions, lost/delayed data or voice transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any online service or Website or to complete a telephone call or facsimile transaction, or any other error or malfunction, or late, lost or misdirected mail, or any injury or damage to participant’s or any other person’s computer related to or resulting from participation in this Sweepstakes.  CAUTION:  ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY TAMPER WITH THE ENTRY PROCESS, OR OTHERWISE UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO COOPERATE IN THE PROSECUTION OF ANY SUCH INDIVIDUAL(S) AND TO PURSUE ALL REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW.

Failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.  If for any reason the Sweepstakes is not capable of being executed as planned, including, but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, action of Entrants, technical failures or any other causes beyond the control of the Sponsors which in the opinion of the Sponsors, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, Sponsors reserve the right at their sole discretion to disqualify any suspect Entry or Entrant and/or to cancel, terminate, modify or suspend the Sweepstakes.  In the event of any cancellation, termination or suspension, notice thereof will be posted at http://www.facebook.com/outdoorequip.  If the Sponsors decide to reconvene the Sweepstakes after a suspension, the determination of the prize winner will be made, from among all eligible, non-suspect Entries received as of the date of the suspension, as Sponsors determines in their sole discretion.  Entries not complying with all rules are subject to disqualification.

In the event of dispute as to the identity or eligibility of a winner based on a Facebook post, the winning entry will be declared made by the “authorized account holder” of the Facebook account submitted at the time of entry provided he or she is eligible according to these Official Rules.  The “authorized account holder” is defined as the natural person to whom the applicable ISP or other organization (such as a business or educational institution) has assigned the e-mail address for the domain associated with the submitted e-mail address.

DISPUTES:  Entrants agree that (a) any and all disputes, claims and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in San Diego County, California; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to, claim punitive, incidental and consequential damages and any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, Entrant’s rights and obligations, or the rights and obligation of the Sponsors in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of California without giving effect to any choice of law or conflict of law rules (whether of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than California.

E-MAIL COMMUNICATION:  By entering this Sweepstakes, Entrant expressly gives his or her consent to be contacted by OutdoorEquipment.com by e-mail.

ENTRANTS PERSONAL INFORMATION:  Information collected from Entrants is subject to OutdoorEquipment.com's Privacy Policy which can be viewed at http://www.outdoorequipment.com/privacy/.

WINNER/RULES:  For the name of the Sweepstakes winner and/or a copy of these Official Rules, mail a stamped, self-addressed envelope to:  600 Owl Dr. Louisville, CO 80027.  Requests must be received within one (1) year of the contest drawing date.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. 

About Perry Rosenbloom

Perry Rosenbloom is the founder of Brighter Vision. Prior to founding Brighter Vision, Perry built a network of outdoor-themed websites that send over $1,000,000 in annual sales to the largest outdoor retailers world-wide.    Viewed and respected as a thought-leader in online marketing, Perry has taken his approaches and applied them to helping therapists better market their practice online.

Comments

  1. Josh says

    Nice write-up! I like how much detail you went into.

    I ran a FB contest recently, and one additional tip is to post/submit the contest to forums and blogs that feature online contests. Altogether, I ended up with over 500 likes to my drop-shipment site for a little over $20 in advertising costs + the prize cost of $40.

  2. Paul says

    You know it’s against the Facebook T&C’s to do the “Like this page” thing don’t you?

    http://www.facebook.com/page_guidelines.php

    iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
    iv. calls to action, such as “Get it now” or “Tell your friends.”

    • Perry says

      Hi Paul,

      Thanks for your comment.

      That is referring to your Page’s cover photo. A cover photo is different than the tutorial I wrote. The tutorial I wrote is for a contest. The landing page is Woobox’s app. The Like Button integrated on the Woobox landing page app is connected via Facebook’s API to my Facebook page.

      If I was directing people to my Facebook Page and mentioned in my cover photo that they should Like my page to be entered into a contest (or should Like my page in general), then it would be against Facebook’s T&C’s. In this case, there’s nothing wrong or misleading.

      Here’s specifically from their T&C’s related to contests:

      ‘iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.’

      –> So you are allowed to condition registration or entry upon them liking the page… However…

      ‘iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.’

      –> But they are not entered into the contest by Liking the page. Instead, the condition for entry is submitting their email address. They have to like the page to see the contest though. Slight difference, but the detail is important.

      Thanks for the question!

      ~ Perry

  3. says

    Wow! You really over-delivered on this one! I am actually working on a project right now for a giveaway in order to add to my email list for one of my niche sites. I have had zero luck with using Facebook with my niche sites. For one, I find Facebook’s changes too much to keep up with. I also find engagement on Facebook to be hardly valuable to either party. I have had immense success though with Pinterest, Twitter, Google+ and Stumbleupon.

    Referring to one of my favorite articles, “Digital Share Cropping” this is a great step forward in diversifying our traffic and readers. Yes, search is clearly the best right now and for most people it brings in the most leads and cash. But it is extremely one-sided. It would be nice to be somewhat prepared for it eventual takeover by another form of traffic. This is an excellent way to get started on that.

    Perry, what would you suggest is the minimum amount of time and money someone has to set aside for a project like this if they were to streamline it uniquely across each of their social networks and on the website itself?

    • Perry says

      Thanks, man! I’d rather write one kick ass article a month than 10 mediocre ones. I built my Glacier website by over-delivering and intend on doing the same here.

      Pinterest is something I’ve been dying to get my hands on. I just haven’t found the time. But it’s something I’m focusing on next year. Stumbleupon is great for bursts of traffic (this post has gotten over 100 stumbles in less than 48 hours!).

      Facebook can be great. You just need to track your data and find out where your money is coming from. GetClicky is great for that, and I have a post on that coming up.

      What’s the article, Digital Share Cropping? Was that a link that didn’t make it through somehow? And I agree — organic search is where the money is. Second to that, in my experience, is an email list and then social media.

      The minimum amount of time and money to streamline this across all social networks and on the website? Wow. I don’t know. My advice would be to start small. Test, test and test some more. Get an understanding of what’s beneficial before jumping in with both feet. Try out WooBox or NorthSocial with one site, or split test each of them on two different sites. See what works.

      For one, successful campaign, I’d imagine you’re going to spend around $330. $30 to the app and $300 to Facebook ads (assuming you have a $10 budget/day and run the contest for 30 days). Now, everyone’s definition of a successful campaign is different. But I think that’s the bare minimum you need to test something like this (oh, and you’ll need the prize, too).

      Good luck!

  4. Nate says

    Holy crap Perry, excellent work! Can’t wait til Christmas to see how it all came out! Good job, thank you for your excellent advice, and congrats!

  5. Inder says

    Hi Perry

    Thank you for a very informative post. Learned a lot.

    Any chance you can paste a sample of the Privacy Policy you have used for this sweepstake?

    Thank you and best regards

    Inder

    • Perry says

      Hi Inder,

      Glad you liked the article! Feel free to share on Facebook and Twitter :-)

      I’ve updated the article and added the contest rules I used.

      Cheers,

      Perry

  6. says

    Hey Perry,

    Your article is very helpful!! I am currently working on a contest to promote our short film which will be entered into a Ski Film contest. The contest winners are determined by fan based voting so my goal for this contest is to gain as many votes as possible in 30 days. The prize will be a free pair of skis. Since I am not as concerned with email addresses, do you still believe woobox is the best site to use to build an app?

    If you have any more helpful tips let me know!

    Cheers,

    Kailey

    • Perry says

      Hi Kailey,

      Glad you like the article! Please be sure to give it a virtual Like, too (if you haven’t already :-) ).

      Awesome prize!! Let me know when the contest launches as I want in!

      I do believe WooBox is still one of the best avenues to go down, even without gathering email addresses. You could also try North Social.

      BUT — Why not get their email addresses, too? Start building your list. Even if you’re not sure what you’ll do with it, the only harm in not getting their emails is, well, not getting their emails! You’ll kick yourself later. Trust me :-) We say the money’s in the list for a reason…

      (Both platforms allow you to easily gather email addresses).

      Best of luck on the contest!

      ~ Perry

  7. says

    Hello I want to make a fb page for my site but I don’t want to invite my friends simply because I don’t want to annoy them with advertising. So I am looking to get likes from strangers and I don’t see anything on there where you can invite people you don’t know! Any suggestions!? Thanks!

    • Perry Rosenbloom says

      Hi Sana,

      You can’t just invite people you don’t know. You will need to set up an advertising campaign, or develop a marketing strategy to reach them. Let me know if you’d like our team to assist by shooting us a note.

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