Top 5 Reasons for Therapists to Start a Blog for their Private Practice
When it comes to marketing and self-promotion, one of the things we most often recommend for health professionals is to start a blog on their website.
A blog on a private practice website gives you a leg up on competition and provides a number of benefits both for your website and business as well as your clients.
Top 5 Reasons All Therapists Should Be Blogging
Improve your credibility
Build trust with your clients and other professionals in your industry by using your blog as a resource to share information and answer frequently asked questions that come up with your clients. Use it as a supplement to the services you provide and a way to share relevant information and new research in your field.
Creating content that is helpful shows that you care about your target clients and that you are passionate about what you do.
Improve your SEO
Search engines favor websites that update frequently, so having a blog is an excellent way to regularly add new content to your website, and therefore remain fresh and active to show search engines that they should be continually checking in on your site. Each of these new posts or pages is another opportunity you have for showing up in a potential client’s searches.
A blog is also an excellent way to naturally boost your ranking for various search queries that your clients might be searching.
For example, if one of your therapy specialties is depression, you might write a blog post about how to determine what kind of treatment you might need to handle your Seasonal Affective Disorder.
Increase website traffic
With each new blog post, link to it from social media or your newsletter. This new content will drive more traffic to your website. AND with that SEO working on your side (example: keyword of “Seasonal Affective Disorder”), you’ll be getting new traffic to your site which translates directly to new potential clients.
Not only does it increase traffic to your website, but regularly having interested blog posts to share on social media and in newsletters will increase your following across social networks and subscribers to your blog and newsletters.
Book more clients
You’ve written a fantastic post about Seasonal Affective Disorder, giving your website new content for search engines to check in on, helping your site reach new visitors who might be searching for information about Seasonal Affective Disorder, and now this post can convert those new visitors who have just read your post into clients. How? Simply create a call to action at the end of each post: a link to your services page, a button that says “book an appointment now” linking to your scheduling page, a newsletter subscribe form, or a click to call phone number where they can reach you directly.
Sign up for a new website today with Brighter Vision and we can help you integrate a blog into your website.