We need to talk – about your homepage headline. Hands down, it is the most important piece of copy on your website. Your headline is the first point of contact with your potential client – your first impression. And if your first words are all about you – your name and your title – you dream client […]
The heart and soul of growing a therapy practice centers around the ability to do effective local networking. However, a lot of therapists do too much “hard labor” with little results. If you experience local networking as very stressful, it’s probably a signal that your efforts are unnatural in some way and need to change. […]
If you like writing and have something to say, blogging is an amazing outlet to express your voice while attracting more clients into your practice. But if you approach blogging without any technique, you will spend a ton of time writing with almost no audience to read it. Blogging is different than other types of […]
We often get asked what are the most effective things you can do to protect your information and identity from online threats such as viruses and hackers. There are a few remarkably simple things that you can do to protect yourself from these threats. The following tips are part of our daily lives at Hushmail, […]
As therapists, whether we like it or not, it is usually essential to join online mental health directories. One of the first places potential clients look to find a counselor is online. Since the big national mental health directories, such as Psychology Today and GoodTherapy, have so much authority on the internet, they are often […]
So you’ve finally faced the fear of a guaranteed set paycheck and leapt into the unknown of private practice. CONGRATS! That dizzying scene in “Indiana Jones and the Last Crusade” comes to mind… “Only in the leap from the lion’s head will he prove his worth.” By now you’ve heard a million times that you […]
Exclusive excerpt from Clicking with Clients: Online Marketing for Private Practice Therapists. Courtesy of Daniel Wendler from Marketing For Therapists Online advertising is a fantastic way to bring new clients to your therapy practice – or to lose a ton of money. While sites like Yelp and Adwords Express promise to bring new clients without you lifting […]
Is your therapist website bringing you fewer clients than you’d like? It might be because you’re missing one of these five crucial elements. An Easy-to-Find Contact Form This one is a no-brainer. Your clients want to contact you, so make it easy for them with a built-in contact form. “But wait!” you say. “I already […]
Tired of seeing everyone else “win” at online marketing, getting tons of new clients through the internet? Do you feel like you could be getting more clients (or more of your ideal clients) if you were just able to figure out the online marketing thing? If this sounds like you – you’re not alone. It’s […]
