I almost made a mistake this weekend & bought a domain name that has little development or flipping value. Thankfully, Google Trends saved me. Here’s how.
I was scanning the dropping domains over at DropDay and stumbled upon a domain name that sounded really juicy: BariatricClinics.com.
It was dropping at NameJet and had no bids. I thought I was golden. Sadly, that wasn’t the case.
Doing My Investigative Research
Disclaimer: I’m far from an expert domainer. I’ve made low 5 figure profits in a year of domaining, so I guess I’m doing something right. But I definitely do a lot wrong. More wrong than right.
Psst – Don’t want to read? Then here’s a video showing you what I did.
I did my standard investigative research for any domain name that I’m interested in buying. This typically includes:
- Checking the other extensions to see if other websites are built on them, or if someone owns the other extensions
- Fiddling around on ZFBot to determine how many other domains are registered and include one or both of those phrases
- Looking on Google AdWords to determine the search volume
Overall, everything was encouraging. The .NET and .ORG were both registered to the same company. However, I’ve never had any luck selling an ‘upgrade’ domain to a company that owns the .NET or .ORG of a domain name, so it isn’t something I value terribly highly. It just proves that there is value in the phrase.
The singular versions were all taken, too. Score.
ZFBot showed some solid leads.
And then AdWords.
What Google AdWords Told Me…
As you can see in the screenshot above, Bariatric Clinics has the following statistics:
- Broad – 5,400 Global / 4,400 Local / 5.37 CPC
- Phrase – 320 Global / 260 Local / 5.98 CPC
- Exact – 91 Global / 73 Local / 7.20 CPC
Ironically, most of my domain sales have been for domains with pitiful exact match search volume. This seemed like it would be the same.
However, with 5,400 broad match, I thought I had something here for development. I started getting the itch that BariatricClinics.com would be a killer directory website.
What broad match tells you is that people search for ‘Bariatric Clinics’ in some random order, with potentially numerous other words, 5,400 times per month.
That could mean that people are searching for ‘Denver Bariatric Clinics’ or ‘Bariatric Clinics in Arizona’. In other words, a perfect directory domain name.
In the above screenshot, you’ll also notice that ‘Greenville Bariatric Clinic’ shows up, which lent further credence to my theory.
So I went ahead and searched for other locations, just to further validate my theory. I started local. Denver Bariatric Clinic. Colorado Bariatric Clinic. Both had zero. ZERO. And that’s for Broad, Phrase & Exact.
I tried a few other locations. Everything had a big, fat Z-E-R-O. What was going on here?
Using Google Trends to Get to the Bottom of This
Google Trends (formerly known as Insights) shows you the search patterns of phrases over the last few years. You can also quantify your search by country and region.
Here’s what Bariatric Clinic looks like:
Would you look at that! All the search volume is in South Carolina, which Google AdWords hinted at originally. Ends up, BariatricClinic.net is a weight loss facility in Greenville, South Carolina.
Only people in South Carolina search for Bariatric Clinic (or Clinics). Those people know exactly what they are looking for. A directory site would be useless to them.
Since very few Americans outside of the Carolinas search for ‘Bariatric Clinic’, a directory site of Bariatric Clinics, built on BariatricClinics.com, would be useless to them, too.
And there you go. That’s how I used Google Trends to avoid (potentially) wasting 70 bucks. Now, could I have purchased it and flipped it? Maybe. Maybe someone else will see value in it and decide to buy it.
But for me, the field was so narrow for flipping potential. Couple that with the fact that a directory site would be useless, and I decided to pass on the domain name.
What are your thoughts? Would you have bought it?
Here’s the video tutorial for this article: