So, you’ve nailed down exactly who your ideal client is. You know their interests, insecurities and what gets them excited. Now, all you have to do is attract and retain these people, easy, right?
Once you’ve found your ideal customers – the hard part has just begun. You now need to figure out how you’re going to reach these customers, attract them, and retain them as clients.
So…where do you start?
With your marketing messages.
You need to nail down your marketing messages so you can firstly, attract your ideal clients and draw them to your website, once they’re on your website you need to show that you are the best person for their needs and problems, after that, you need to retain these customers with the messaging your provide after your initial conversations and appointments.