Marketing Telehealth with Social Media
Yesterday marked the 3-month anniversary of the first confirmed case of coronavirus in our country and the longer Americans are ordered to stay at home, physical healthcare isn’t the only thing that’s gone digital – mental health has too.
Just like many other companies adapting to providing digital services, private practices that are implementing telehealth must face the cold hard fact that you’re essentially a ‘tech company’ now. At least, for the time being.
And just like these other companies, if you want to increase brand awareness and grow your practice, you now need to implement digital marketing into your overall marketing strategy.
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Over the last couple of weeks, we’ve covered the best ways to promote telehealth on your private practice website and how to promote telehealth through your directory listings. And we’re not jumping off this bandwagon just yet…
This week, we’re going to talk about how to market telehealth with social media. Let’s get started!
Get to Know Your Ideal Client
Just like any other marketing strategy, your social media strategy must be targeted and carefully planned out in order to be successful. And the first step to developing your strategy will always be to understand who you’re developing it for.
While providing general information could be helpful in educating your followers about telehealth, targeting your posts to the specific followers who will benefit the most from your telehealth services will go much further toward building up your client base.
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Find Out When & Where They Spend Their Time Online
It doesn’t make much sense to open up an office in the middle of nowhere with no potential clients for miles, does it?
Of course not! Just like it doesn’t make much sense to start posting to social media platforms that your ideal client will never use.
At the same time, you wouldn’t open your therapy office in the middle of a bustling city to only be open in the middle of the night when nobody will be in need of your services.
Once you’ve determined who you’re going to be marketing to on social media, spend some time doing a little research and figure out which platforms they’re using as well as what times they’re most active. This can easily be accomplished by asking current clients which social media platforms they spend time on, then do some test posting to see what time you’re getting the most user engagement.
For more information on developing a social media strategy for your private practice, click here.
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Share Useful, Relevant Content
Social media can be a key instrument in establishing yourself as a trusted expert and thought leader in your field. You just need to post the content your followers are looking for. By sharing content that piques your ideal clients’ interest, they’ll likely keep coming back to your page for more information. They may even start following your page! Building trust like this helps keep you front of mind when it comes time for them to find a new therapist.
Given the complexity of some of the COVID-19 information we’ve been receiving, your followers may find it helpful for you to create infographics to break down more complicated content. Infographics, like the one below, make it much easier to remember information (and you).
You can use your own knowledge and experience to create posts like this on coping with stress, panic, or worry when it comes to the coronavirus. Maybe it’s not in the form of an infographic but simply a free checklist they can download. Or maybe you’re hosting a free online meditation group that they can join in on. By giving your potential new clients a small taste of what you can offer at no cost to them, they’re far more likely to reach out to you in the future.
Whether you create new content, or simply repurpose content from someone else, the important thing is you’re sharing useful content that’s relevant to what we’re all facing today. If you’re having trouble writing your own posts, check out our new Social Genie campaign titled Tips During COVID-19.
Advertise Your Telehealth Service
As you’re posting fun updates about your practice, or sharing relevant mental health articles, don’t forget to sprinkle in some content to let your clients know that you’re providing telehealth services as well as anything else you’re offering to help ease the transition from in-office to online sessions.
Maybe you’ve created a page on your website with telehealth FAQs or maybe you have an instructional flyer/video that shows your clients how to use your telehealth platform and login for their first session – whatever it may be, post about it on social media so that as many people can benefit from that great content as possible.
Maybe you don’t have time to create content yourself but would still love the chance to post about telehealth on social media. If so, you should check out our new Social Genie campaign titled Telehealth Teachings During COVID-19.
Analyze & Adjust Your Content Calendar
If you’ve previously created a social media strategy and already have a content calendar in place, you’re not off the hook quite yet! During a global pandemic is no time to proceed with business as usual.
There’s no time like the present to look back through the content you’ve planned/scheduled for the next couple of weeks and determine if those posts are still relevant to our current state of life. At the very least, review any posts you have scheduled and ask yourself this question:
“Is this information relevant to my ideal client right now?”
If the answer is “no,” you may want to consider postponing them for the time being.
But this doesn’t mean that all of your posts should be mimicking content published in the coronavirus newsrooms. People on social media are also looking for moments of distraction and positivity. If you like the sound of this, you’ll love the uplifting posts in Social Genie’s Messages of Hope for COVID-19 or Happiness Help During COVID-19 campaigns.
Make Social Media Easier Than Ever
If you’re looking for a way to take your social media marketing to the next level, we’ve got you covered.
Did you know that Social Genie by Brighter Vision takes away all of the pain when it comes to planning and creating social media posts for your practice?
If you’d like to get started on a 14-day free trial so that you can save yourself from the headaches and hassles of social media marketing, just fill in your info below: