Private Pay 7: Making a 6 Figure Income in Your Cash Pay Practice
6 Figures. It’s a phrase and a financial goal that has a lot of emotional weight.
In the final episode of our mini-series on Becoming a Cash Pay Private Practice, we interview Jo Muirhead on how you can make a 6 figure income off of a cash-pay private practice.
We discuss why making 6 figures is easier in private pay, specific strategies you should employ, and what kind of roadmap you should outline to accomplish the significant goal of making a 6 figure income in private practice.
You can access all other episodes in the Private Pay Mini-Series here.
Jo is all about connecting people to purpose through inspiration and innovation. She is the Founder, Director and Principal Consultant of Purple Co, a team of specialist allied health consultants dedicated to helping people who experience injury illness and trauma reclaim their lives through work. Jo is passionate about the health benefits of work and truly believes that everyone has the right to meaningful and rewarding employment. Purple Co grew out of this belief as a truncated form of PURpose for peoPLE.
Jo and her team also provide a range of career development and coaching services to professionals who are ready to explore change in their career and find the map towards career fulfillment.
Jo is Uber passionate about private practice. You should see the video on her home page of her website She loves to empower clinicians to build profitable and sustainable businesses through doing more of the work they love, the way they love to do it.
You can find out more about Jo and what she’s up to at the sites below:
Thanks to Jo for joining me this week. Until next time!
You can access all other episodes in the Private Pay Mini-Series here.
TranscriptClick here to read the Transcript
Jo: Hello Perry, you’ve done really well pronouncing my surname, thank you very much. I’m very well, thank you.
Perry: You’re quite welcome and I practice real hard, we were going back and forth and I got my notes and I’m glad we’ve got it right there so Jo and I today are going to be chatting about making a six figure income in your cash-pay practice , you’ll be able to find all of the notes for this episode at brightervision.com/privatepay/ and if you want to re-listen this episode, the show notes are at brightervision.com/privatepay7/ and if you’d like to listen to previous episodes of this mini-series, you can find all them at brightervison.com/privatepay/. So Jo, thank you so much for joining us today.
Jo: My pleasure, thank you for making it happen.
Perry: Absolutely, let me tell out audience a little bit more about you here and then we’ll dive into the episode.
Perry: Jo is all about connecting people to purpose through inspiration and innovation. She is the Founder, Director and Principal Consultant of Purple Co, a team of specialist allied health consultants dedicated to helping people who experience injury illness and trauma reclaim their lives through work. Jo is passionate about the health benefits of work and truly believes that everyone has the right to meaningful and rewarding employment. Purple Co grew out of this belief as a truncated form of PURpose for peoPLE. Jo and her team also provide a range of career development and coaching services to professionals who are ready to explore change in their career and find the map towards career fulfillment. Jo is Uber passionate about private practice. You should see the video on her home page of her website she loves to empower clinicians to build profitable and sustainable businesses through doing more of the work they love, the way they love to do it. You’ll be able to find all the link to Jo’s wonderful businesses at this week show notes at brightervision.com/privatepay7/. Jo, gave a little overview there but why don’t you take a minute and tell our audience about you, about your businesses and the kinds of coaching and consulting that you do for therapist.
Jo: Okay cool, so I’m a rehabilitation counselor by qualification which is a little bit different to the mental health professionals that I get to play with from the U.S. so I have a health science degree. I graduated in 1994 and I’ve been practicing in workplace based rehabilitation since then, so yeah, I’ve been doing that a really long time. I started my own private practice PurpleCo. eight years ago after a horrible burnout which I have published quite a few times I helped other people build business, I didn’t realize that quite so successfully , I loved what we were doing. I’ve done small boutique practices, I’ve also build a large national based practice and we much more that I called the churn and burn of rehab so high-volume, low-cost and really understood that I didn’t like practicing that way, I took myself out of the paid workforce on two occasions, essentially I’ve retired, thoughts that I was no good at what I did because I couldn’t make the whole thing work. I couldn’t make management and clinical work work but what I failed understand is that I wasn’t broken , the places that I was working wasn’t a good fit for me so I use all of my money, gave a lot of it to the U.S stock exchange cause its apparently trade on stock exchange but Jo Muirhead can’t and I went back into rehabilitation work and after six weeks than I knew what to do with than I brought on my first associate and we’ve just continued grow so this seven clinicians and nine person team at the moment, I really don’t want to grow much bigger than that. I want us to be known as experts, I’m very proud of the quality of work that we do. We love the work that we do. We don’t do stuff that we hate. I don’t have to take referral if we don’t want them so it’s been a really been a powerful and empowering place for me. In 2011, I had some people stopped and take notice that I was building something that different and unique and I liked it so they came to me and they asked if I could help them set up their own practices on the same principles not necessarily doing the same work so these were a lot of type of different clinicians so I worked with occupational therapist and psychologist and speech and language therapist and dietitians and osteopaths and yeah, so basically helping people understand who they are , who they serve and how they communicate with the people they want to serve in a way that draws them in wanting to be apart of your service provision and buy services from you. So, that grew and that was kinda a bit of a hobby and that has grown and morphed as I’ve worked out what people need and what I need and how I want to incorporate coaching and consulting into the income strains that I have so I now run a couple of different things . I love helping people implement. I hate training for the sake of it. I’m not a done for you person. I will do with you until you don’t need me anymore but I really enjoy getting inside a person’s experience and helping them navigate their way through. I’m pretty forceful and firm which people enjoy in the beginning stages of our coaching but also know when to back off and help people fly which I love say.
Perry: So what kind of work do you like focus on with people when you say that you’re not done for you kind of person, what kind of work do you do with clinicians to help them grow their private practice into their ideal business?
Jo: The three main things that we focus on is who are you? And that actually changes overtime. Stage of life creates and also the type of work you end up enjoying for years is often quite different to what you thought you were going to enjoy so we need to take stock off who are you ? Who do you serve? So who most people call their then I’m noticing so much online conversation of people getting so much messed is what my ideal client is trying to make that perfect is well who do you serve? Who do you want to serve? Don’t tell me everyone cause you can’t serve everyone be good for everyone all the time but any who and then how do you talk to these people in a way that they can understand you. So people come to me when they’ve been in practice for a while now and they’re going it’s not working or I’m not getting clients or am getting the wrong type of clients so we refine what the right type of client is and then we work on ways on actually having to go and find those people cause funnily enough even though Brighter Vision creates you can’t throw a website upon the internet and expect clients to come through your door.
Perry: Exactly. You need to have a marketing plan.
Jo: You actually do.
Perry: So how does knowing your ideal clients help you build a six-figure cash-pay private practice?
Jo: Okay, because you’re talking to the right people at the right time so it actually stops you from wasting time, energy and money so think about it this way if you needed a hip replacement Perry, would you go to the orthopedic surgeon who specializes in elbows.
Perry: Of course not.
Jo: Would you guy to the orthopedic surgeon who was generalist?
Perry: I would probably not go to the generalist either?
Jo: Would you go the orthopedic surgeon who specialize in hip replacements on young men?
Perry: You’re right on the bell but what if they’re not on my insurance panel?
Jo: Would it matter to you? Is it more important for you to have insurance or is it more important to you for you to have the right person do the right job?
Perry: Well if am at a point financially where it does not matter, I’d certainly want the person who’s gonna do the right job who specializes in hip replacements for young men because I want it done right. Do you feel that knowing your ideal clients and having clearly define niche allows you to charge a premium and being a cash-pay practice as opposed to having to be on insurance panels?
Jo: I think it certainly helps. I certainly think that therapist and clinicians need to charge what they’re worth. Nobody negotiated the fee with the psychiatrist, right? We actually give people their lives back so we are necessary, we’re not just needed. Yes, you can do it but apart of knowing your ideal client and apart of your responsibility as a person who market your services. Yes, I did say responsibility. If you’re in private practice, you have a responsibility for marketing. You need to know that you’re ideal client has the capacity to pay for your services and I think that bit gets missed so your ideal client is not an easy exercise. Getting inside the head of your ideal client knows that you know them better then they know themselves and I always say to everybody that in you can’t tell me a 150 specific things about your ideal clients, you don’t them well enough to market to them.
Perry: So how do you begin the process of understanding your ideal client because 150 specific things, that’s a ton? I could probably sit here and write a 150 for brighter vision at this point.
Perry: It’s taken us awhile to get there.
Perry: What if you’re a clinician and you’ve been more of a generalist for most of your career in terms of marketing yourself. How do you begin the process of understanding who your ideals client is?
Jo: Well to begin the process is who do you love working with? Who lights you up when you you’re working with them? So, this is where I get really frustrated me when everyone says, I can work with anybody, yeah but there’s like some people that you shouldn’t work with so for me, I should not work with teenage boys. I’m just not good at that client group. Ever.
Perry: Do you recommend, if you’re not sure where to begin figuring out who do you not like to work with and then you figure out who you do like to work with or not necessarily?
Jo: Some people find it much easier to work with the negatives so I’ve had some clients who’ve done that so let’s write profile of the client you definitely do not want to work with and I most people could come up with 150 things person really easily so then you can do a converse thing where you go okay, if I know I don’t want to work with that person that exhibits all of these things, what’s left? What else do I have and just be really curious about this so one of the exercises that I often take people through is write down 3 client success stories that you’ve had and how you’ve taken your client from A to B. Perry, please understand this is not your message, don’t care if its CBT, ACT, that’s not important. The clients came to you at point A, essentially they came to you, my life was terrible, things were awful and I really need your help and then you did something with that client to get them to point B which is awesome, you don’t need to be in therapy anymore so what was that journey like and what did you as a clinician love about that journey? What lit you up along the way, when that client turned up for therapy were you excited to see them? Did you look in your scheduled and go, “oh, that’s awesome, ” Bob, coming in to see me to day or Sarah id coming in to see me today or did you look at your schedule and go, “oh crap, it’s glen, jeez, I really hope he cancels.”
Perry: I’m sure everyone listening to the show has experience all those emotions. So, once you have your ideal client, what are the next steps to building a six-figure cash-pay practice?
Jo: The steps that you need to know your sums and you need to know how you’re going to do that, okay so marketing itself is really important but if you don’t know where you’re starting from and where you’re going to the you’ve actually got nowhere of creating the road-map so if you know that you can only see 20 clients a week and your goal is to build a 750,000$ a year turnover practice then you have to workout how many clients you want to see to get you that 750,000$ dollar mark and then do the division and then you realize nobody is going to pay for that.
Perry: That is true.
Jo: And I’ve done that to be quite obtuse but it’s very different at the 150 and 200,000$ dollar mark. I’ve done this often now that I know that you can be a single clinician in a solo practice and if you’re charging somewhere around the 150$ dollar session mark so it’s not alot of money, you can turnover somewhere between 120 and 150 a year.
Perry: And are your referring to gross or net?
Jo: No, that’s gross. I’m not doing anything in net because you’ve got the weirdest tax laws ever. I only say that because I don’t understand them. We have too so…..yeah.
Perry: So if you’re shooting for let’s just you’re saying 150,000$ in gross revenue a year, ideally your profit margin, you’re gonna see ideally 100,000$-115,000$ in pre-tax revenue there depending on what your expenses look like where you are so you know you want to charge 150 a session, you’re able to the figure out how many ideal clients do you need to attract?
Jo: First, you need to work out how many sessions that you want to do a week so and don’t tell me you want to 100 cause that’s silly and you will kill yourself so it should be somewhere between 20-30 and I’m you only need little bit if admin support and then you’re gonna need 4 weeks off a years because you need to look after yourself so we’re already starting to do the math and then from there; so you need you’ve got 20 a sessions for 48 weeks a year cause you know Christmas , holidays all that stuff, give yourself some time off and then you need to work out when clients come to see you know your ideal clients so well by now, when clients come to see me how many sessions do they usually have with me and it stuns me that how many people have been in private practice for 6 months, 12, any months who don’t know this answer; really good data to be collecting, you’ve all got access to EHRs, if you haven’t then thank god invented excel for you, you can keep this it’s a really important metric.
Perry: You’re a customer life-time value.
Perry: It’s such an important metric for any business.
Jo: So from there, you can work out how many clients you’re gonna need. New clients you’re gonna need every month so you would expect if you’re seeing a client for six sessions, if you’re seeing every week for six weeks well you know in six weeks’ time that you’re gonna need to replace that or if you’re going to see them every two weeks , you know in 12 weeks’ time , you’re gonna need to replace that person so it starts to become quite an easy numbers game when you see that, “huh, I only need five, six clients a month to keep my income going.
Perry: And so once you have your numbers which are so crucial and you know for everybody listening here, if you need to come back and re-listened to this, please do over at brightervision.com/privatepay7/ and once you have your numbers, what do you do next?
Jo: You make sure that you’re talking to your ideal client who you know can pay for your services, you know how many off them that you need so you don’t have to be desperate cause you’re not going, I need all of you to come to my practice right , please somebody give me some money,” which is unfortunately how a lot of clinicians marketing online tends to come across or even network market tends to come across’ so then you can start talking to these ideal in a way they can understand you . You know your ideal client well enough to know what their pain points are, not your perceptions of your pain points but what their pain points are so if you’ve got someone; in you want to specialize in women with anxiety so professional women who struggle with anxiety so much so that they’re paralyze , you don’t say, I’m going to teach how to reduce your anxiety, you’re going to say things like , “you’re struggling to get out of bed even though you’ve been awake since 3 am. You know you’ve got your board meeting today and you know you’ve done everything right to be prepared for that board meeting but still there is this underline sense of doom and gloom. You’re drinking three cups of coffee to get going at night and you’re consuming a bottle of red wine to wine down in the evening and you’re still not sleeping. We need to work on that cause you know this is not sustainable.”
Perry: That is some great copy right there.
Jo: Exactly, but that’s cause I know that ideal client. I know that client inside out and upside down. I see that ideal client in my coaching clients and I see that ideal client in my rehab business but I can sit and do this for pretty much any client group you want to give me because you get inside the head and you get to understand them. Not your perception of them but what is that they’re going through. Why would they come and see you? What is that they’re going I need to see a therapist for cause quite honestly, most people don’t have to want to come to therapy. They just don’t.
Perry: So you need to speak to their pain points and share with them the benefits of seeing you. Is that correct?
Jo: Absolutely so it’s not the benefits of coming to see me or am I CBT trained and I’ve got 20 years of experience and I’ve got all of these credentials , you need to know that you’re licensed , professional and ethical, absolutely but you need to be saying to them if you’re looking for somebody who has tried and true strategies that will work for you quickly, succinctly they are reliable strategies we can teach them to you so that you can do them when you’re at home or at work and nobody needs to know. So if you said that to a professional board woman who is struggling to get to a board meeting, she’s going, “ah, that person understands my reputations is more important to me than anything, I like that person, she gets me.”
Perry: And people do business with those that they know, like and trust.
Perry: And if you communicate to your target market that you know them, they’re going to trust and they’re going like you and you’re to be able to charge your fee that is a responsible fee and a respectable fee and maybe be able to charge a premium on top of that because of who you are and what your experience is.
Jo: Absolutely, so if people truly know like and trust you so that the lowest form of negotiation is around a round price so if all your client wants to come to you and talk to you about price, they’re actually disrespecting your credibility and your expertise and it’s a responsibility as a marketer in your business to have scripts on how to overcome that price objection. Okay. Everybody is gonna have a price objection because everybody perceives therapy to be an expense but it’s not. Therapy gives you your life back, what’s that worth to you?
Perry: So how would you recommend someone listening to this show begin a script on how to deal with an objection over price?
Jo: Well, the first sale you need to make is one to yourself Perry.
Perry: Brilliant. Love that.
Jo: Okay, I thought you might have hung up on me at that point.
Perry: Tell our audience what you mean by that precisely.
Jo: Okay, so if you don’t believe with every fiber of your being that the price you are charging is what a client….it’s a no brainer for a client to pay 160$ dollars or in my case 220$ dollars for my rehab counselling work, if you are not are convinced that is what they should be doing and if that even comes up as a hesitancy for you, then you have not sold yourself. If you can’t sell yourself on that price, you need to lower until you get to a point where you go, “huh, 120$ is comfortable, i can do that because as soon as you get a price point, you’re valuing yourself”, it takes practice, you’ll get there if you start at 120$ , you’ll get to 320$ , I’ve worked with clients who do that I’m serious but if you haven’t sold yourself, you won’t sell anyone else, you’ll come across as apologetic. You’ll come across as I’m really sorry, I’m out of network for your insurance and my private fee is 160$ and the client is already going, why is she so shy and why is this so painful? You’re creating, it’s essentially what you’re doing cause you’ve come across as I know you client, I know everything about and I’m here to make your life better and the clients go, this person is the best fit for me, they’re so certain, I need this person, they’ve got to be in my life and then you wimp on the fact that they need to pay you money for your time and your expertise. You haven’t sold yourself.
Perry: That was such a great explanation of that and I’m sure many people in our audience can for one relate to your story and two, think of a time in their lives when they’ve been shopping for a service and they’ve asked somebody for what the price is for something and the response is wishy-washy and it’s unclear, you immediately lose trust. You immediately think, “Okay, let me go elsewhere. This person doesn’t know what they’re doing.
Jo: And you immediately go, “Ha, there’s room here to negotiate.”
Perry: That too. What you’re doing is that you are negotiating against yourself if you’re not confident in your price; so what would you be saying too somebody, they want to be charging you 160$ but they can’t they don’t feel confident in that price but they get themselves to that 120$ but in order to get down a six-figure practice, they know, they need to get up to 160$; how do you recommend they begin that journey to get back up to that 160$ price point that they know they need to be charging.
Jo: The easiest quickest way to do that is to work with a coach to help you address it. I’m saying that quite obviously but if you don’t want to do that and I’m not spruiking for my own services here , I’m just saying that if you want to do it properly and well, then you going to invest yourself . My philosophy around this is if you get to the point where you got a six week wait list then you need to increase your prices.
Perry: Yeah. Supply and demand. Right there.
Jo: Yeah, so if you start at 120$ and you’ve got a six week wait list then push to 130$ or 140$. Now, some people are gonna drop off. That’s what you want. You want the people paying you 120$ to drop off so that the one’s paying 140$ can come in and you earn how to replicate it so by the time you get a six week wait list again, You increase your prices to 160$. Now, I don’t how long it going to take everybody to do that but I just know that a two -week wait is probably not enough evidence for most clinicians because most clinicians are highly risk at first and they hate change and four weeks so I’m going six because I think six is a good chunk of time . I also know that most clinicians will not grow a six week wait-list because they feel like their clients are not getting serviced well so I’m putting that out there knowing its gonna cause some tension and going, “I can’t do a six week wait list , well then do shorter.” What am trying to do is get you understand that there’s no one set formula for everybody, you’ve got to start looking at what’s going on for you when you say 160$, do you go sure, I can do 160$ and I’m confident about 160$ or do you go 160$ but then as you go 140$ , 130$ and if you can say it with confidence and you can say it without feeling sick in your stomach then you’ve probably hit the number where you should start.
Perry: Great Advice there Jo. The six week wait list you said, I said, “that’s quite a long wait list,” and I think it’s important to not be deterred by that specific number. Everybody’s situation is going to be different so……….
Jo: Absolutely, yeah, there are some clinicians who will not have a wait-list and they think tits unethical to do so and that’s fine, I’m just giving you some bench-mark to know when it’s ready to increase. When are you ready to increase your price?
Perry: So am saying to everyone listening here, it’s okay to increase your price, see how that works and if it doesn’t work you can decrease it again. You can be at 120$ and you realize, okay, I only have two slots left, that’s all the extra space I have, My fee is going up 140$ right now and work that and see, you don’t even need a wait list; you can see and you can see as you raise your prices up to 140$, are you seeing actually fewer people coming in for that first session. Is your conversion rate lower? If that’s the case, well maybe it’s not the right time. You’re not positioning yourself properly or you know, it’s just not right for you yet and maybe the market can’t bare that price which is also a possibility and so you lower it down to 130$, it’s okay to be flexible in your price and make adjustments based off of what your schedule looks like and what your risk aversion looks like as well.
Jo: Correct, that’s such an important point and understanding that everybody has a level or riskiness and some people are happy to have a high level of perceived risk and some people don’t want any perceived risk. There’s no judgement, it is what it is, just learn that about yourself so you can stop freaking out all the time cause freaking won’t help you or your clients and it certainly let you build your practice so stop freaking out.
Perry: Is it really possible to have a six-figure business utilizing cash-based strategy?
Jo: I have to say yes Perry, cause that’s what I help people do and I help people in America do this. I’ve got cash-paying clients who’ve always been a part of my business, I’ve never even marketed to them , they just find me . I’ve worked with people who worked…..the most time that I’m going to think of an occupational therapist out of somewhere where she said, “there’s not a lot of money here and I went that’s awesome”, she worked with people with severe mental illness, I’m talking about can’t get out of the basement mental illness. People with intellectual disabilities, people with cognitive disabilities and families were paying cash-pay for her and she was up over 160$ U.S dollars mark and she was full.
Perry: Did she increase her price?
Jo: No, she moved states.
Perry: So to everyone listening here, some good take away advice is for one, you need to know your ideal client and I think that’s been a pretty constant throughout this entire mini-series and again, you can listen to previous episodes at brightervsion.com/privatepay/ so know your ideal client, know 150 unique things about them. I love that number because having a specific number in mind that you should know about your ideal client because you’re gonna really know who they are , you’re gonna know do they sleep in? Do they get up with their alarm on the first wring or do they hit the snooze button? Do they cook their dinners? If they cook, what kind of cuisine do they like to cook? Know them inside and out and obviously not every single person is going to fit every single 150 things but if you can have those 150 specific ideas; they should at least, I imagine would be able to fit into about 60%-70% percent of them
Jo: And that why 150 is the ideal number because if you know then you’re going to be talking to the right person at the right time.
Perry: So and great clarification so once you know your ideal client, then know your numbers; understand with you ideal client that you’re gonna know what you can charge because, figure out how much you want to charge per session and figure out what you’re ideal gross revenue number is. Factor in 4 weeks off per year and understand what your lifetime value is off a customer, of a client. If they come and they typically see you for ten sessions and you’re charging a 150$ a session, you know that your ideal customer pays 1500$ dollars over the course of their lifetime with you and if want to be doing 150,000$ dollars in revenue a year and you’re getting 1500$ dollars per client, well ,all of you have to is divide the revenue by your ideal customer value and you know I need to do this on the fly which is not a good idea to do but that does not make sense, you would need probably 10 customers-no , why can’t I do this Math right now, 100 , I think that it’s right.
Jo: Yeah, I think it’s gonna be a hundred yeah, so what we need to do is find 100 clients over the course of the year which is ten clients a month.
Perry: Which is totally realistic to do.
Jo: I did the 100 and it did seem like a lot but then you break it down to the ten months that’s you’re working so or the eleven months that you’re working
Perry: So if you need 100/11 that means just 9 clients a month. That’s totally realistic to do. You’ll be able to build a wait list most ideally, now that who your ideal client is, you’re gonna be able to market to them. You’re gonna be able to reach out them. You’re gonna know what magazines your ideal client reads. What websites they visit, what do they do after work? Where do they work? You’re gonna understand all these different things and be able to market specifically to them and tailor your message to them and then you can build yourself a six-figure cash-based private practice.
Jo: Well, yeah and I’m hoping its high six-figures. 150K$ grand is not enough for you to retire on people.
Perry: But you need to understand what it is that you want to accomplish and you know 150K$ grand per year in gross revenue is a really great spot to shoot for and aspire to and once you’ve hit that you’ve done it. Getting to that next level and figuring out that next stepping stone, if you want to take that next stepping stone, all you have to do is to figure what that next stepping stone is and figure out a strategy to get there. The hardest part is doing it for the first time but once you’ve done it for the first time, you’re able to replicate it and you’re able to continuously do it and improve upon.
Jo: Absolutely, you’re so right Perry. Doing it for the first time, I think people just expect that somehow business stuff is going to come to them by magical cosmosis or you know the waving of the magic wand, you have to learn this stuff. This is not what we went to college or university for, we actually need to learn this stuff so remember the first day you went to UNI; you didn’t know how to do therapy.
Perry: That’s true.
Jo: So you can learn. The good news is you know how to learn.
Perry: And there’s so many great resources whether it’s the coaches out there; whether it’s this podcast where there’s other great podcast. Whether it’s free webinars are being hosted, there’s so much, whether it’s great books that you can read, there’s so many great resources out there to help you create your ideal private practice and achieve those goals. Jo, do you have any parting advice and where can our listeners find out more about you and follow you here?
Jo: So my parting advice is get used to being scared and uncomfortable and don’t react to it by running away from it. So, in building a practice, you’re going to get uncomfortable and you’re going to get a little bit scared so you know that and you as a therapist or clinician get what fee does to people so apply to yourself and go okay, I’m feeling scared today but we know scared doesn’t mean, I’m going to die cause that tends to be how people react so what am I going to do when I get scared? Who am I going to call? How am I going to look after myself when I get scared? So being fearful doesn’t mean you shouldn’t do this. Being uncomfortable doesn’t mean you can’t do this, it just shows you that you’re growing. The best way to get in touch with me is I have a website jomuirhead.com and there you can sign up and receive a copy of what am calling “Finding Freedom” in your private practice guide which talks in more depth of what we’re doing here today and helps people to start mapping out where there getting hung up and stuck in their pursuit if finding their own private practice. I don’t have a one size fits all approach to building a private practice Perry. I think everybody is unique and different and you need to find out what it is going to work for you so if you come to me looking for the seven step system, I’m sorry, I won’t be fulfilling that. I don’t have one. I do know the foundation and the fundamentals but I’m more interested in you as the person rather than the system so yeah….
Perry: And that’s great parting note on this mini-series here everyone, the process remains the same. There’s the basic business tenants, there’s what you need to do. The math you need to do, the exploration you need to do to find out who you want to be working with but once you understand that, it’s just a matter of executing on it. You’re gonna make mistakes along the way. We all do.
Perry: I know I have made countless mistakes at Brighter Vision. I mean, wasted thousands of dollars in marketing and thousands of dollars in mistakes but you know the process , you’ve heard from seven amazing experts over the last few weeks that have told you time in and time and again what the process is and what it looks for all their clients and it’s so similar across the board . Follow this guide, follow this map and listen to these episodes and re-listen to them and start taking those steps to achieve your ideal private practice and if it’s a cash-based private practice, follow the guidance her and begin working towards what you want to achieve in life with your practice.
Jo: It’s what you want to achieve not what you think you’re supposed to want to achieve.
Perry: Absolutely, well Jo, thank you so much for being on the show. Everybody, you’ll find all link to Jo’s website and all the great resources mentioned at brightervision.com/privatepay7/ and if you’re interested in listening to the rest of this mini-series, you’ll always be able to find it at brightervsion.com/privatepay/. Jo, thank you so much for joining us today, it was such a pleasure getting to learn more about you and chat with you about making a six-figure income in your cash-based private practice.
Jo: Thanks Perry, it’s been my pleasure.
Perry: Have a great week everyone. We will see you next week.