TTE 153: How Writing Copy Targeted to an Ideal Client Helped Kirstin Carl Grow Her Practice
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For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise.
After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client.
Tune into this week’s episode to find out exactly how she did it!
Marketing Tip from the Episode:
By first determining who your ideal client is, you can then write content that will effectively market your services to them.
Links & Resources Mentioned in This Episode
• Ideal Client Worksheet
• Not Your Typical Psychotherapist Conference
• Psychology Today
• Abundance Practice Inner Circle
• Office Ally
• The One Thing by Gary Keller
• Your Badass Therapy Practice
Thanks to Kirstin for joining us this week.
Until next time!