TTE 94: How Understanding Your Numbers Allows You to Grow Your Business
Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows Katie to specifically and easily track her quarterly and monthly goals, allowing her to grow her business securely and confidently.
Best Quote from the Interview
“If we’re able to build relationships as therapists, we’re able to be successful business owners”
Best Marketing Tip
- Invest in someone else to handle your website so you can focus on writing content for your website.
- In first 3-6 months, whenever there was quieter time, Katie would keep a running list of things she could do to get her name out in the community… anything from sending letters, getting more coffee dates, writing for publications, etc. One time, Katie had a ton of success by executing on a letter writing campaign to hairdressers in her community.
Links & Resources Mentioned in This Episode
Thanks to Katie for joining me this week. Until next time!
Katie Lynch says
It was so wonderful being on the show! Thank you again Perry. I wanted to let listeners know that if anyone has any questions about infertility, modern family building or building a private practice that is super niched I am happy to answer them!
Perry Rosenbloom says
Thanks, Katie! It was such a pleasure having you on. You shared such great advice and I know our listeners gained so much value from it!