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Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows Katie to specifically and easily track her quarterly and monthly goals, allowing her to grow her business securely and confidently.
Best Quote from the Interview
“If we’re able to build relationships as therapists, we’re able to be successful business owners”
Best Marketing Tip
- Invest in someone else to handle your website so you can focus on writing content for your website.
- In first 3-6 months, whenever there was quieter time, Katie would keep a running list of things she could do to get her name out in the community… anything from sending letters, getting more coffee dates, writing for publications, etc. One time, Katie had a ton of success by executing on a letter writing campaign to hairdressers in her community.
Links & Resources Mentioned in This Episode
Thanks to Katie for joining me this week. Until next time!