How to Set up an Instagram Business Page for Your Private Practice
Instagram can be a powerful marketing tool for private practices. It can help grow your practice as well as define your brand by establishing yourself as an expert in your field. Plus – like any other social media account – it’s one more way you can market yourself online that’s completely free.
Instagram also allows you to target your messaging specifically towards your ideal client. With an easily customizable profile, you can create an Instagram handle specifically around your niche, a bio that distinguishes your expertise, and a direct link to your website, it’s a great way for potential clients to find you.
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Not only is it a great way to reach new clients, but an Instagram business account also gives you access to valuable analytics that will make it even easier to know what’s working and what’s not, so that you only spend your time on things that will surely help you grow your brand online.
But setting up an Instagram account properly can be difficult, especially if you have never done this before. So, in this blog, we’ll walk you through all the steps you need to take to set up and optimize an Instagram business account for your private practice.
There are two options to get started; you can either convert your personal account into a business account or create a new account specifically for your business – the choice is entirely up to you.
If you already have a decent-sized following, converting your personal profile to a business profile can give you a good jump-start by making it easier to promote your business to a larger audience right off the bat, but some prefer to keep a separate profile for their personal lives and want to build their following from scratch.
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How to Convert Your Personal Instagram Profile to a Professional Account
If you choose to go this route, you can convert your personal page into your business page by following these steps:
1. In your web browser, log in to your Instagram account and navigate to your profile.
2. Click the “Edit Profile” link directly underneath your bio, as shown here:
3. Then, click this “Switch to Professional Account” link:
How to Create a New Professional Account on Instagram
If you prefer, you can create a new profile from scratch by following these steps:
1. In your web browser, log in to your Instagram account and navigate to your profile.
2. At the top of your screen, click on your username, as shown here:
3. In the options that appear at the bottom of your screen, click on “+ Add Account” as shown here:
From here, you will be prompted to input all of your business information to create your new profile.
How to Optimize Your Professional Instagram Account
It’s important to remember the main point of creating an Instagram account is to drive traffic to your webpage, and ultimately lead to more bookings.
So, after you have created your business profile – no matter which route you choose to take – then you’ll want to make sure you’ve done everything you can to optimize your profile properly.
Here are our top tips for optimizing your Instagram business account:
- Make sure that your username matches your business name
- Make sure you have a short and sweet bio that clearly describes what you do, and who you do it for
- Make sure you have added a nice profile picture of yourself or your practice’s logo
- And finally, make sure your website URL is placed in the “website” field
With that, you’re ready to start building your following and growing your brand online!
Growing Your Business
Now that you have a pretty good idea about the best practices for marketing your private practice on Twitter, it’s time to put that data to work!
Social media automation tools, like Brighter Vision’s Social Genie, allow you to schedule content to post exactly when you want on the days you want.
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