Welcome to The Therapist Experience Podcast, the podcast where we interview successful therapists about what it's really like growing a private practice.
The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you.
We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!
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In this episode of the Therapist Experience, we chat with the host of On The Couch Podcast, and Co-owner and Chief Clinical Officer of Parenting & Family Solutions, John Dennis.
John has over 15 years of experience working as a counselor. He specializes in both marriage and family counseling for individuals, couples, children, and adolescents, and in his work with couples, he is Level-2 trained in Gottman Counseling.
Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients.
In this week’s podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails.
Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients. In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, establish yourself as a trusted expert and thought leader in your field, and the best types of posts to attract new clients.
Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the second episode of this mini-series, we’ll cover how you can make your online directory listing stand out among the rest, and how to optimize your listing to attract your ideal client.
In the first episode of our Marketing Telehealth podcast mini-series, we’ll cover the benefits of providing Teletherapy – during COVID-19 and beyond – and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services.
When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. List to the episode to learn more about Babita’s decision to enter the mental health field and how she built a thriving private practice.
On the Therapist Experience, we’ve often heard about clinicians that choose to enter the mental health field out of a desire to help others face challenges similar to their own. Trish McLean is one of these clinicians. When she opened her private practice, it was the result of personal struggles with mental wellness, as well as the challenges of caring for a family member with mental health issues of their own. By understanding her clients and connecting with them on a personal level, Trish was able to grow her business from a solo practice to a thriving group practice with multiple offices within a year.
In this episode of the Therapist Experience, we switch things up to chat with Emmy-nominated editor and director Roger Nygard. Roger has worked on a wide array of productions including “The Office”, “Curb Your Enthusiasm”, and “VEEP”. In his newest documentary, “The Truth About Marriage” Roger interviews everyday couples around the world as well as renowned experts like John and Julie Gottman. Listen to the episode to hear his insights about Hollywood, marriage, and why he believes we’re doing relationships all wrong.
When Lisa Savage started her practice in 2007, she had already begun to understand her target market. By having a plan in place for how she was going to attract clients, Lisa was able to see explosive growth – going from just herself and one other clinician to a current staff of 47.
This mindset of preparedness has continued to pay off for her practice. As businesses shut down and schools began to close with the onset of COVID-19, Lisa’s practice made a near-seamless transition to Telehealth without seeing any significant drop in revenue.
Listen to the episode to find out exactly how she did it.
Now that most of the country is multiple weeks into adjusting to the changes brought about by COVID-19, some things are starting to get easier. However, as schools let out for the rest of the year, and offices close indefinitely, challenges remain.
While almost every Private Practice has transitioned to working from home and conducting sessions over Telehealth, finding long-term solutions that allow for a secure and effective way to see clients is more important than ever.
On this episode of The Therapist Experience Podcast, we’re joined by Katie Lemieux of the Private Practice Startup to discuss how you can adapt to the challenges of Telehealth.
