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The Therapist Experience Podcast

Welcome to The Therapist Experience Podcast, the podcast where we interview successful therapists about what it's really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!

To subscribe to the podcast, please use the links below:

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If you have any questions you'd like answered on the podcast, please click here to email us and we'll answer it on one of our future shows!

We hope you enjoy the show!

COVID-19 Special Episode: Helping Therapists Make An Impact Beyond The Therapy Room

With recent events surrounding COVID-19, there have been big changes within behavioral health. While the industry rapidly shifts to telehealth, some practices are finding their daily calendars less full of appointments.

Because of this, there has never been a better time to create alternative ways to support your community and provide additional streams of revenue for your practice.

On today’s episode, we’re joined by Annie Schuessler of Rebel Therapist to discuss exactly how you can do this.

TTE 177: Mastering Insurance-Based Telehealth with Kym Tolson

Kym Tolson operated a brick and mortar private practice for 12 years, and during this time found billing to insurance one of the most complicated aspects of her job. While outsourcing her insurance billing to an agency made things a bit easier, she frequently ran into issues that made her ask the question “can I do this myself?” By studying the myriad aspects of insurance billing, Kym was able to teach herself how to do it on her own. Now, in addition to running her own 100% online-based practice, Kym helps other clinicians navigate the waters of Telehealth insurance billing.

TTE 176: How to Create a Business You’ve Never Seen Before

Nikissia Craig started her career in journalism, but quickly realized her path was playing a direct role in the lives of people who needed help as opposed to just listening to their stories. After becoming licensed, Nikissia noticed there were clients she had whom she wasn’t able to help, but who could benefit tremendously from a whole body, integrative health approach.  While she had never seen this type of business model before, something told her she could create it.  Listen to today’s episode to learn exactly how she did it. 

TTE 175: Finding Confidence & the Importance of Mentors

When starting a business, it’s easy to come up with reasons why you shouldn’t. It can be so easy, in fact, that you can overlook all of the reasons why you should. When Anna Marcolin was considering making the move to a full-time private practice she thought she didn’t have enough experience, and that the Chicago area was too flooded with Psychotherapists already. By finding a mentor to tell her not only that she could do it, but all of the reasons why she should do it, Anna was able to find the success she envisioned. 

TTE 174: Niching Down & Feeling Fulfilled with Natalie Mica

Prior to 2018, Natalie Mica had a private practice in a small, rural community in Texas.  During this time, she was a general clinician but started to realize that most of the clients she worked with were teen girls and women. When she opened an office in the Houston area in 2018, it seemed like the obvious choice to niche down and go after this demographic.  However, figuring out how to market to her new niche didn’t come without its challenges. Listen to the episode to find out more.

TTE 172: Special Re-release – How to Sell Yourself & Become a Cash Pay Private Practice

In a special re-release of one of our most popular episodes ever, Eddie Reece joins us to take a dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash-pay private practice. At the time this episode was recorded Eddie’s ideas were extremely controversial. Since then, the idea of transitioning to private pay has become much more mainstream, but the motivation remains the same: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really have any good feelings about what it is you’re doing because you’re costing them money. If you take insurance, you’re not a business owner. You’re a sub-contractor. Listen to the full episode for more tips and information.

TTE 171: From Hairstylist to Licensed Counselor with Tami Vienn Allen

One of the great marketing tips we’ve discussed on The Therapist Experience is to network with your hairdresser. The reason for this is that hairstylists often listen and give advice while they are working “behind the chair” and may be able to provide referrals. On today’s episode, this advice comes full circle as we follow Tami Vienn Allen’s entrepreneurial journey from hairstylist to private practice owner.

TTE 170: The Importance of Finding the Right Resources

After a few years of working for agencies, Rachel Gracia decided to open a private practice when she moved back to the Fort Worth, Texas area. When growing her private practice beyond the first couple of clients proved challenging, she sought out advice. Rachel went on to work with a business coach that taught her how to market, network, and present herself as a therapist. Furthermore, the guidance she received helped her evolve from a general clinician to a specialist by finding her niche.

TTE 169: Pivoting to Prevent Burnout

When Keisha Langolf and Meghan Farr first met working for a group practice, they could not have guessed they would soon have a practice of their very own together. After opening SHE Counseling & Coaching in 2016, Keisha and Meghan quickly found success. However, when the day-to-day management of the business coupled with the requirements of a client base primarily using insurance became overwhelming, they knew it was time for a change. Listen to the episode to find out how Meghan and Keisha have pivoted over time to create the practice of their dreams.