In the world of digital marketing, videos are a great way to attract attention and motivate action. While text and static images are central to all marketing campaigns, videos have both power and presence. For example, if you run a private therapy or counseling practice, videos can be a fantastic addition to your business. This […]
Welcome to our biggest sale of the season! With the holiday season in full swing and the new year right around the corner, now is the perfect opportunity to think critically about your marketing initiatives so you can attract your ideal clients and start off with a strong 2022. Need a website that’s properly optimized […]
COVID has changed the world as we know it, including our approach to therapy. According to The Commonwealth Fund, the pandemic has led to higher rates of telehealth. This includes teletherapy among mental health providers. Here’s what therapists need to know when planning their in-person and online practices in a changing world. In this article, […]
While teletherapy didn’t suddenly emerge on the healthcare scene, the COVID-19 pandemic put it at the forefront of the fight to address rising mental health needs. And while many felt prepared, such urgency left some health care providers scrambling to adjust to teletherapy requirements. In this article, we will discuss what teletherapy is and what […]
Although this article is intended to help therapy practices and mental health providers build their brand and grow their practice, it is not intended to replace the advice of professional legal counsel. If you have any questions or concerns about the licitness or ethical ramifications of anything outlined below, please consult with your state boards, […]
Are you unsure how to combine your clinical expertise with marketing? Or about how online promotion and health promotion might blend together? Maybe surprisingly, the two fuse seamlessly to form a perfect practice-building combination. So, how exactly can you use your knowledge in the digital space to explode your business growth? Whether online or offline, […]
Your digital marketing efforts for your therapy practice matter. If you want folks to find you online, you need to focus on SEO. Here’s what you can do so you don’t miss out on potential clients.
Referrals can be key to growing your private practice. This is where building a community and connections come into play. But where do you start? Watch an open discussion with mental health professional Stephanie Diaz as she talks about how to build a strong referral network for your practice: How to create a referral network […]
This webinar will give participants an overview of Google Workspace and why they would want to use it in their practice. What we cover in this webinar: Why you would want to use Google Workspace (or not) What is needed for HIPAA security and compliance An overview of the different tools of Google Workspace and […]
Have you identified your ideal client? And, do you know how to market to them? Marketing towards your ideal client ensures that you are getting new clients who are a great fit for you, and who you are best suited to help. Join Private Practice Startup coach, Susan Block, and she discusses how to define […]
Burnout is a real thing. In fact, it’s one of the main reasons private practice businesses collapse. It’s hard to go full speed and fill your schedule completely for a prolonged period of time. At some point exhaustion, disinterest, or compassion fatigue will hit and you will end up wondering “what is it all for?” […]
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