Over the past several years, the number of businesses and brands dedicated to helping private practices thrive has exploded. Therapists like you have never had so many different choices when it comes to picking a service or coach to help you and your practice. That’s why Brighter Vision created the Best of Therapist Resources Awards, where we bring [Read more…]
Take Your Therapist Website to the Next Level with an Embedded Secure Web Form
So you’ve got your website up, and you’ve filled the homepage with genuine, personable content that lets potential clients know who you are as a therapist. You’ve illustrated your site with professional photos, and you’ve been regularly posting helpful content on your blog. Your website is looking pretty good if you do say so yourself. What [Read more…]
BRIGHT BITE: What is an SSL Website Certificate & Why Does Your Therapist Website Need One?
In mid-2018, Google made a big announcement on website security that will affect every website without an SSL certificate.1 Google started labeling these unsecured sites as “Not Secure” for its over 1 billion Chrome browser users. This means anybody who visits a website without an SSL certificate using a Chrome browser (almost 60% of all [Read more…]
Behind the Vision: Zach, Director of Development
We know a lot of companies say this, but here at Brighter Vision we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we [Read more…]
What is “Dark Social,” Why It Matters, and How to Use It in Your Practice Marketing
Do you know where your website traffic comes from? Are you sure? Because when it comes to up to 80% of your website traffic, you really don’t.5 Even if you use analytics programs like Google Analytics, there’s a huge chunk of your website traffic and other marketing data that is still invisible to you before [Read more…]
The Brighter Insights Tool
Search engine optimization (SEO) is one of the most complicated parts of online marketing. It’s an essential set of techniques to raise your online profile and help more of the right people find you online. However, a truly intelligent SEO strategy requires you to keep your eye on enough moving parts to give anyone a [Read more…]
BRIGHT BITE: How to Edit Photos Online for Your Website
It may seem like the safest plan is to always use the largest resolution photo you can find for your website, but unfortunately that’s not true. When you use oversized photos on your site, you’re putting a heavy burden on your website. Pages with oversized photos will load more slowly and could start to negatively [Read more…]
BRIGHT BITE: Why Is My Website Photo Blurry?
Many people have struggled with a blurry photo online at some point, but what determines whether or not an image will look blurry on your website? What is photo resolution? When you hear people talking about the “resolution” of a digital photo or image, they’re referring to the size of the image measured in pixels. [Read more…]
Why & How to Keep the “Social” in Your Social Media Marketing
Social media marketing can be an exciting and effective way to grow your practice. A $0 marketing method that can directly touch the daily lives of your ideal customers is a really strong sales pitch! However, if you’re not emphasizing the social part of your social media marketing, you are simply not getting the most [Read more…]
2018 Best of Therapist Resources Awards
Over the past several years, the number of businesses and brands dedicated to helping private practices thrive has exploded. Therapists like you have never had so many different choices when it comes to picking a service or coach to help you and your practice. With so much support available to you, it can be difficult to know [Read more…]
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