It’s a question that keeps every small business owner up at night: How do you know your online marketing is actually worth the money and effort? Not only can it be difficult to tell when you’re getting the most bang for your buck when it comes to online marketing, but no practice has unlimited resources. [Read more…]
Essential Twitter Marketing Tips for Therapists in 2019
Think marketing on Twitter is silly for your private practice? Think again. The world of social media platforms is incredibly competitive, and while it’ll be difficult for any platform to match Facebook’s overall number of users, the true value of other platforms is the quality and type of users. In other words, which social media [Read more…]
UPDATED! – 3 Myths About Web Design That You Need to Ditch in 2019
Every marketing professional seems to have their own opinion about what Internet myths need to be dropped going into 2019. The good news is, we’ve already made the rounds and gathered up a few reliable, data-backed suggestions for your website’s design to help you get your footing as we move forward into 2019. –> [Read more…]
Which Markets Your Practice Better? Paid vs. Unpaid Social Media Posts
The landscape of social media marketing changes as quickly as the humans who use it, so it can be hard to keep up. If you’re a therapist and dipping your toes into social media marketing, one of the hardest things to understand is the difference in value between paid and unpaid social media posts. Unpaid [Read more…]
BRIGHT BITE: The Newest Trends in Therapist Social Media Marketing
It won’t surprise anyone reading this to imagine that 2019 will be a year filled with change. I’m sure for all of us personally, but also for your practice. Adapting the way your practice markets itself as technology and social culture evolve is just good business sense. Marketing on social media – a world that [Read more…]
2019 Update! – The Importance of a Mobile-Friendly Website
This is an update to a 2014 article we wrote on the Importance of Having a Mobile-Friendly Website. 🙂 You can check out that article here! If you’ve been secretly hoping that surfing the Internet on a mobile device like a smartphone or tablet was a fad that you won’t have to deal with in a [Read more…]
Why Backlinks Are Important to Your SEO & How to Get Them
Every website owner is always looking for a way to get an edge on their search engine optimization (SEO) and raise their website through the ranks of Google’s search results. From keyword techniques to search engine optimized content, it’s important to grab every advantage you can to come out on top (or in this case, [Read more…]
The BIGGEST Brighter Vision Sale of the Year
Welcome to 2019…and the biggest Brighter Vision sale of the year! That’s right, the year has only just started and we’re already sharing the biggest sale we’ll have all year. If you’ve been thinking about getting started with Brighter Vision but haven’t gotten around to signing up with us yet, I have some awesome news! To [Read more…]
BRIGHT BITE: How to Create a Google Analytics Account for Your Website
What if there was an easy way to keep an eye on every part of your therapist website? Who’s visiting your website, how they found your site, where they go on your site and how long they spend there… The incredible news is that there’s a great program from Google that will do all of [Read more…]
The Anatomy of an Effective Therapist Facebook Post [INFOGRAPHIC]
( Psst! – Read to the bottom for a special offer. 🙂 ) SOURCES 1. Rayson, Steve. “How To Improve Facebook Engagement: Insights From 1bn Posts.” BuzzSumo, 21 Sept. 2018, buzzsumo.com/blog/how-to-improve-facebook-engagement-insights-from-1bn-posts/. 2. Darell, Richard. “Using Facebook Science To Get More Engagement [Infographic].” Bit Rebels, 16 May 2018, www.bitrebels.com/social/facebook-science-engagement-infographic/. 3. Zarrella, Dan. “New Facebook Data Shows [Read more…]
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