“Dear BV” is a marketing advice series answering questions from real Brighter Vision customers. Want to see your question answered in an article of “Dear BV”? Reach out to us on Twitter or Facebook! DEAR BV: DEAR ANDREA: In order for a therapist website to really grab visitors and turn them into customers, two [Read more…]
How to Make the Most of the Holidays With Your Marketing & Attract New Clients
The winter holidays are a unique season when people’s lives and schedules tend to get far busier – and more stressful – than the rest of the year. While there is ideally much happiness and excitement to be had as well, all that extra activity in November and December can create holiday-specific struggles and needs [Read more…]
Behind the Vision: Abby, Senior Lead Web Developer
We know a lot of companies say this, but here at Brighter Vision we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we [Read more…]
4 Reasons Why Your Therapist Social Media Marketing Isn’t Working
So you dipped your toe into the social media marketing pool and feel like you got bit… Well, you’re definitely not alone. We know social media marketing can be super effective; 92% of marketers who used social media marketing reported seeing increased brand exposure as a result, as well as other benefits such as increased [Read more…]
BRIGHT BITE: Should You Write in First, Second, or Third Person on Your Therapist Website?
You may remember learning in school about the different points of view (or POVs) from which you can write. First, second, and third person POV all have a particular use in writing – and your website content is no exception. There are contexts where certain POVs shine – and situations where they’re simply inappropriate. Let’s [Read more…]
VIDEO: How to Create a Headline for Your Therapist Website
How do you create a headline for your therapist website? And, while we’re chatting about it, why does it matter? This brief video by Katie Read, MFT and Therapreneur Coach, will show you exactly how to figure out what words should go above the fold on your website (and she’ll tell you what “above the fold” [Read more…]
Behind the Vision: Sam, Director of Customer Happiness
We know a lot of companies say this, but here at Brighter Vision we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we [Read more…]
Brighter Spotlight with Amanda Carver
When it comes to helping your practice survive and thrive, sometimes it can be hard to know where our efforts should go. Should you focus on tried-and-true marketing techniques, or should you make the leap into the wide world of online marketing? Introducing August’s versatile Brighter Spotlight, Amanda Carver. Amanda didn’t settle for one marketing [Read more…]
BRIGHT BITE: 3 Easy Ways to Brainstorm New Therapist Blog Topics
One of the most harrowing parts of writing and polishing your own blog posts on a regular basis is the moment when you have to face the dreaded blank page. How are you supposed to keep coming up with blog topics that are related to your practice, that people want to read, and that don’t [Read more…]
FREE SEO TOOL: Therapist Keyword Cheatsheet
Search engine optimizing your practice site is often easier said than done. When you’re first starting out there can be so much to learn, and even once you get a handle on what you need to do, search engine optimization (SEO) novices tend to struggle with one essential technique: keywords. How do you choose the right keywords [Read more…]
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