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The Therapist Experience Podcast

Welcome to The Therapist Experience Podcast, the podcast where we interview successful therapists about what it's really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!

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If you have any questions you'd like answered on the podcast, please click here to email us and we'll answer it on one of our future shows!

We hope you enjoy the show!

Fall Into Cash 2019: Building a Brand – Taking a Step Back to Understand What You Want

Creating a brand is essential to building a successful practice, but is too often a rushed step of the process.

Many times, clinicians establishing a brand jump into the creation of the practice name and logo without first taking a step back to understand what they truly want.

On this episode, Kate and Katie of the Private Practice Startup join us to talk about the benefits of first looking inwards and asking yourself some key questions that will ensure the success of your brand, and your practice, long term.

Fall Into Cash 2019: Using Pay-Per-Click Advertising on Facebook to Grow Your Practice

One of the best ways for a private practice to quickly attract new clients is through pay-per-click advertising on Facebook. However, if not managed correctly pay-per-click advertising can quickly become quite expensive.

In this episode, Katie K. May of Become A Group Guru joins us to share her tips on how to maximize the return on your investment and make sure you are attracting your ideal client. 

TTE 157: The Realities of Becoming a Business Owner with Curt Widhalm

While school and trainings teach you how to identify issues and work with clients, they often do little to teach you about the day to day realities of operating a private practice. 

When launching his own practice, Curt Widhalm saw this firsthand and wanted to help. As the cofounder of the Therapy Reimagined Conference and cohost of The Modern Therapist’s Survival Guide Podcast, he works to help educate new therapists on how they can develop a brand that incorporates their personality as well as professional goals to ensure long term success. 

TTE 156: Creating a Plan and Rolling with the Punches on the Road to Open a Private Practice

Since becoming licensed in April 2019, Johnzelle Anderson knew it was his goal to open his own private practice.

Through effective planning, networking, and marketing Johnzelle has been able to see his dream come to fruition. However, his journey hasn’t come without the occasional bump in the road.

Tune into this week’s episode to find out exactly how he did it!

TTE 155: Setting Audacious Goals as a Path to Private Practice Success

Luna Medina-Wolf opened her private practice in October 2015 out of a desire to see more of her ideal clients and build something of her own.

By setting an audacious goal to never to turn anyone who needed help away, Luna was able to transition to a group practice while simultaneously building a valuable network of referral sources. 

Tune into this week’s episode to find out exactly how she did it!

TTE 154: Preventing Burnout & Creating Financial Value by Co-Authoring Books With Your Employees

Being a therapist is extremely rewarding, but can also be extremely challenging. A big aspect of running a group practice is preventing burnout, but how does one do that?

Aaron Wiemeier found success retaining members of his group practice by co-authoring books with them. Doing so has not only helped the therapists he works with develop their careers, but also established the practice at large as an expert in the industry – leading to more referrals and financial growth.

Tune into this week’s episode to find out exactly how he did it!

TTE 153: How Writing Copy Targeted to an Ideal Client Helped Kirstin Carl Grow Her Practice

For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise.

After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client. 

Tune into this week’s episode to find out exactly how she did it!

TTE 152: The Process of Going from Part-Time to Full-Time Private Practice

After seeing an unfilled need for high-quality counseling and mental health support in her community, Dr. Fartun Mohamud made the decision to go from part-time to full-time Private Practice.

But like many things in life, getting there was a process. By niching down to work primarily with couples as well as joining insurance panels, Fartun was able to take her practice to the next level.

Tune into this week’s episode to find out exactly how she did it!

TTE 151: How Justine Carino Was Able to Work Less and Make More by Launching Her Private Practice

When Justine Carino wanted the freedom to spend more time with her son, she knew that starting a private practice was the way to go.

However, launching her private practice didn’t come without its struggles. Today we talk with Justine to learn how she went from just 1 client this past September to having 27 clients today. 

Tune into this week’s episode to find out exactly how she did it.

TTE 150: Using Social Media to Build a Network of Referral Sources to Grow Your Practice

Priscilla Rodriguez is the owner of Modern Wellness Counseling, who specializes in working with couples and individuals who want to regain balance in their lives by learning how to improve their relationships.

When Priscilla was working to grow her practice, she realized the full power of marketing on her practice social media involved not just reaching her ideal client, but also connecting with potential referral sources.

Tune into this week’s episode to find out exactly how she did it.