The Therapist Experience Podcast

TTE 162: Marketing an Established Practice Through Content Creation

As long as you are in business, you should be marketing. In today’s episode, we learn this first hand from experienced clinician Stacey Rose.

While she has over 25 years of experience in Private Practice, Stacey still markets herself regularly by producing high-quality educational and informative content that connects her to her ideal client and promotes her as an expert.

Tune into today’s episode to find out exactly how she does it.

TTE 161: Staying Authentic and Building a Family Business

In the previous generations of mental health, there was often an understanding that the personal and professional parts of a clinician’s life needed to remain separate.

However, as the next generation of private practices emerge, the opposite is proving to be true.

In growing a group practice, Juan Santos has had his family as an active part of the business. His wife handles the practice management, and his children are often seen around the office. This authenticity extends to their marketing efforts, and has helped them connect with the community they serve and become a comfortable place for all.

TTE 160: Finding Purpose and Growing a Group Practice

Throughout The Therapist Experience podcast, you’ve probably heard us talk a lot the importance of determining your ideal client. Today’s episode is great example of why doing so is so powerful.

By marketing to her ideal client Madeleine Shaver was not only able to grow from a solo practice to a group practice in 4 years, but to also work primarily with the individuals she was most passionate about helping. 

Fall Into Cash 2019: Building a Brand – Taking a Step Back to Understand What You Want

Creating a brand is essential to building a successful practice, but is too often a rushed step of the process.

Many times, clinicians establishing a brand jump into the creation of the practice name and logo without first taking a step back to understand what they truly want.

On this episode, Kate and Katie of the Private Practice Startup join us to talk about the benefits of first looking inwards and asking yourself some key questions that will ensure the success of your brand, and your practice, long term.

Fall Into Cash 2019: Using Pay-Per-Click Advertising on Facebook to Grow Your Practice

One of the best ways for a private practice to quickly attract new clients is through pay-per-click advertising on Facebook. However, if not managed correctly pay-per-click advertising can quickly become quite expensive.

In this episode, Katie K. May of Become A Group Guru joins us to share her tips on how to maximize the return on your investment and make sure you are attracting your ideal client. 

TTE 157: The Realities of Becoming a Business Owner with Curt Widhalm

While school and trainings teach you how to identify issues and work with clients, they often do little to teach you about the day to day realities of operating a private practice. 

When launching his own practice, Curt Widhalm saw this firsthand and wanted to help. As the cofounder of the Therapy Reimagined Conference and cohost of The Modern Therapist’s Survival Guide Podcast, he works to help educate new therapists on how they can develop a brand that incorporates their personality as well as professional goals to ensure long term success. 

TTE 156: Creating a Plan and Rolling with the Punches on the Road to Open a Private Practice

Since becoming licensed in April 2019, Johnzelle Anderson knew it was his goal to open his own private practice.

Through effective planning, networking, and marketing Johnzelle has been able to see his dream come to fruition. However, his journey hasn’t come without the occasional bump in the road.

Tune into this week’s episode to find out exactly how he did it!

TTE 155: Setting Audacious Goals as a Path to Private Practice Success

Luna Medina-Wolf opened her private practice in October 2015 out of a desire to see more of her ideal clients and build something of her own.

By setting an audacious goal to never to turn anyone who needed help away, Luna was able to transition to a group practice while simultaneously building a valuable network of referral sources. 

Tune into this week’s episode to find out exactly how she did it!

TTE 154: Preventing Burnout & Creating Financial Value by Co-Authoring Books With Your Employees

Being a therapist is extremely rewarding, but can also be extremely challenging. A big aspect of running a group practice is preventing burnout, but how does one do that?

Aaron Wiemeier found success retaining members of his group practice by co-authoring books with them. Doing so has not only helped the therapists he works with develop their careers, but also established the practice at large as an expert in the industry – leading to more referrals and financial growth.

Tune into this week’s episode to find out exactly how he did it!

TTE 153: How Writing Copy Targeted to an Ideal Client Helped Kirstin Carl Grow Her Practice

For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise.

After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client. 

Tune into this week’s episode to find out exactly how she did it!