Welcome to The Therapist Experience Podcast, where we interview successful therapists about what it's really like to grow a successful private practice.
We discuss everything from marketing, the entrepreneurial journey, the importance of niching down, what to charge per session, how to incorporate the right technology, and the roller coaster of being a small business owner.
If you’re a generalist, most people won’t remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you’re a specialist. Steven Unruh of Unruh Mediation shares his Therapist Experience in this fantastic episode on generalists vs specialists.
While Psychology Today and a great website are important marketing pieces, it’s still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources to know, like and trust her by pounding the pavement, and having as many face to face, real-world interactions with potential referral sources as possible.
What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you’ll hear about how Tamara experienced pushback from the local community and established private practices due to her unorthodox marketing approach and the niche she specializes in. It’s quite the inspiring story & a therapist experience you don’t want to miss out on!
Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, “You’re fabulous with your marketing?” If not, then you need to listen to how Kelley started and grew her practice through coffee dates, hustling and a tremendous Facebook presence.
If you’re not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, provide better counseling, and enjoy being in private practice more.
Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap.
She provides so much great value here! You don’t want to miss this one.
Mercedes Samudio from The Parenting Skill shares her experience in niching down to Parent Coaching and how she uses Facebook marketing to get clients.
Ernesto Segismundo shares how he used social media & video marketing to grow a thriving group practice with 3 different offices.
