TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams
Business 101 for therapists. There’s no other way to describe this episode. After building and closing down one private practice, Stephanie Adams understood she needed to transition from being a generalist to a specialist. She defined her Unique Selling Proposition, understood her lifetime value, and began marketing to generate a positive return on investment for her private practice.
In This Episode, You’ll Learn:
– What is a Unique Selling Proposition and how to write one (I even help Stephanie revise hers on the fly!)
– What is your customer’s lifetime value and why that’s a crucial metric to know
– How Stephanie re-opened her practice and moved from a generalist to a specialist