The Therapist Experience Podcast

TTE 12: One Ad, Hundreds of Phone Calls, and Navigating the In-Between

Margaret Thompson wrote one ad. Just one. And that advertisement for in-person seminars immediately led to hundreds of calls and formed the foundation of a thriving private practice.

For a little teaser:

Margaret uses in-person seminars the way many people use webinars these days: An ad gathers interest, people sign up, Margaret and her team provide immense value, and a percentage of those people attending the in-person seminar become clients.

TTE 11: Investing in a LinkedIn Presence to Grow Your Private Practice with Jennifer Bullock

When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, she hit that goal in 3 months. Session 11 shows you how she did it!

For a little teaser:

Jennifer ‘stair-stepped’ her way up in social media. What do I mean by that? Well, instead of trying to do everything and anything in social media, she focused on ONE social media outlet until she nailed it. Then she stepped up to nail another one.

And for Jennifer, the first place she started was investing in a LinkedIn presence. Why? Well, with LinkedIn, she was able to reach both potential clients AND stay in touch with referral sources. Her referral sources, which include school guidance counselors, bartenders and hairdressers, are on LinkedIn and would see her blog posts and articles, helping Jennifer to stay top of mind.

There’s plenty more great advice, so be sure to tune in!

TTE 10: Getting The Phone to Start Ringing in Private Practice

Getting consistent referrals to your private practice is the cornerstone of success. But where do you begin?

Christopher Holtz spent 9 months building a network of referral sources and seeing clients, all while working a full-time job in a group practice.

In what little spare time he had, he’d pound the pavement, walking into the business of other professionals, and introduce himself to therapists, doctors and psychologists. He’d walk in there, many of them not knowing who he was, and introduce himself. To show that he was a stand-up guy and a pretty darn good therapist.

Now THAT is hard. And inspirational.

No time to start a practice while working a full-time job? Baloney. Christopher shows you how to do it.

TTE 9: I’m a Psychotherapist … No, You’re Not. You’re a Small Business Owner

If you are in private practice, you are not a psychotherapist. You are a small business owner.

Sure, you have clients to see. But that’s only half of your job. The other half of your job is running a business. And if the business owner doesn’t do their job, you won’t have clients to see.

And in this absolutely amazing interview with Eddie Reece, we dive into how to change your mindset to start thinking like a small business owner, set your prices, and grow your practice.

It’s nearly an hour long, which is double the length of our typical interviews, but you don’t want to miss a second of this one!

TTE 8: How to Get People to Remember Who You Are & Refer Your Practice

If you’re a generalist, most people won’t remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you’re a specialist. Steven Unruh of Unruh Mediation shares his Therapist Experience in this fantastic episode on generalists vs specialists.

TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Private Practice

While Psychology Today and a great website are important marketing pieces, it’s still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources to know, like and trust her by pounding the pavement, and having as many face to face, real-world interactions with potential referral sources as possible.

TTE 6: What Happens When Sex, LGBTQ+, Religion & Authentic Marketing Collide in Private Practice

What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you’ll hear about how Tamara experienced pushback from the local community and established private practices due to her unorthodox marketing approach and the niche she specializes in. It’s quite the inspiring story & a therapist experience you don’t want to miss out on!

TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice

Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, “You’re fabulous with your marketing?” If not, then you need to listen to how Kelley started and grew her practice through coffee dates, hustling and a tremendous Facebook presence.

TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50

If you’re not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, provide better counseling, and enjoy being in private practice more.

TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice

Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap. 

She provides so much great value here! You don’t want to miss this one.