SPECIAL FOR THIS EPISODE — Melissa and I talked a great deal about the importance of knowing your Costs of Acquiring a client per channel. I created a very basic spreadsheet on Google Drive that you can download and use in your own private practice.
Click here to get the spreadsheet.
Once you see the spreadsheet, just click File > Download As and you can edit it on your computer then.
Be sure to add the channels that best reflect your business. And I strongly recommend using at least 6 months of data to ensure it is statistically relevant.
OK… On with the show…