3 Benefits of Creating Your Own Website Outside of Your Group Practice’s Website
So maybe you aren’t ready to jump ship and move into the private practice arena. And that’s okay. Whether you’re actively thinking about the transition, considering opening a private practice, or just plain don’t want to leave the practice you’re at now, you need a personal website outside of the website of the group practice you’re with now.
Imagine you work for Brighter Therapy, a large group practice of about 20 practitioners. On the Brighter Therapy website, you’re listed on the practitioner page with a short bio, your availability, headshot, and contact information. Sure, it’s a great start, but is it really helping you gain clients?
This is where a personal website is useful for driving potential clients to contact you.
What’s a personal website?
A personal website is all about you. It’s your portfolio, your resume, your achievements, your education. It’s a website featuring you, marketed toward your ideal clients. Your personal website can add those extra dimensions and dive deeper into your niche, and really highlight how you can help. And typically, group practice websites don’t go into this sort of depth.
Don’t know who your ideal client is? Take our quiz and find out now!
Put the Focus on You
Let’s go back to Brighter Therapy – Having a group practice of 20 practitioners is great, but can a website really do justice for what each practitioner brings to the table? To put it simply, no. With a personal website, you’ll be able to bring the focus to you, your niche, your passion, and how you help your clients succeed.
And it’s pretty easy to let your personality shine through a website. Potential clients don’t want to know just what you do, but they want to get a feel for you as a person, and a personal website helps in the know, like, trust factor.
What’s the know, like, trust factor?
Know, like, trust. Three fundamentals for growing your private practice. Your potential clients prefer to do business with people they feel that they know, like and trust. Through your personal website, potential clients should feel that they already know and like you from your about page. Add a headshot so people can put a face to the name, and some personality to your content to make you seem relatable.
Psst… You can learn about creating a kickass about page right here.
And while the trust factor may seem the hardest to grasp, it’s really not, as long as your personal website establishes you as an expert in your niche. The best way to do this is through blogging. Creating relatable, informative content centered around your niche is a great way to show off your expertise. Another way to help with your know, like, trust is to join forces with an already established practitioner in your area.
Pro Tip: When asking a practitioner to partner with you, think of the outcomes in three ways: a win for you, a win for them, a win for your audience. Both professionals gain new content and expand their reach, while the audience gets another great piece of content to digest.
Building a Reach Now Can Help You Later
You’re working with your group practice now, but that doesn’t mean you always will. Having a personal website and honing in on your marketing efforts now will help you down the road when you decide to make that switch to private practice. Through your marketing efforts, you’ll already have a committed following, an online presence and personal branding set in place.
Bonus: Creating your personal website now will establish your domain as a trusted site and help to increase your SEO ranking when it really matters.
Do the work now for the pay off in the long run.
Time is Money
Time is money, and you’re worth a lot. Not only will a personal website save potential clients time by having all of your information in one place, but a personal website will also save you time because it covers any initial questions a client may have before their first session. Your website speaks for you, rather than having to respond to preliminary calls, emails or messages.
This means that your website is working around the clock – Your personal website is online 24/7, regardless of your office hours. Consider your website your networking assistant that will help build your network and establish credibility
Don’t get us wrong, group therapy practice websites are effective. They’re just not as effective in highlighting you, your niche, your strengths individually. An engaging, well-crafted personal website will open doors to new potential clients and show off your personal brand the in the most convenient way possible. Get inspired by our portfolio of therapist websites.
*Ready to get started on your own website? Start with our Ideal Client quiz so you can cater your new website to best meet the needs of your ideal clients!*