“As therapists, we are trained to write academically. Even if we are skilled at that, it takes a mindset shift to begin writing in the style of website copy. Laura’s expertise helped me dig into what my ideal clients are searching for (because often what they actually need is different), and how to write in […]
Social media marketing can be a powerful boost to your practice’s online marketing strategy and give you a valuable edge over your competition. If you have been looking for ways to increase brand awareness and grow your practice, implementing social media marketing into your practice’s marketing strategy is a great place to start. Luckily, it […]
Search engine optimization, or SEO, can be one of the most powerful tools to attract your ideal client and grow your private practice. However, it can also be one of the most confusing things to understand and implement. Brighter Vision’s Peter Van Atta discusses how you can use SEO alongside your website to attract new […]
Have you been considering changing your fee structure? Maybe switching to private pay? Are you unsure how — and if — to do this, or what your clients might think? Increasing therapy rates ought to be a sensible business decision. If you do not raise your prices, practice sustainability will take a hit. Undercharging can […]
Email is convenient, quick, and universal. More than half the people in the world use email, making it a smart, intuitive choice for business communication. Unless you’re a therapist running a private practice. Then email can become problematic. The most popular email service providers, like Google and Microsoft, make getting an email account easy. But […]
As we return to a semblance of clinical normality, how can you market your practice effectively? And can you not only regain the past standard but supercharge consultation bookings and practice growth? Yes, you can. Local marketing is key to bringing in new clients. Those who live nearby are naturally more likely to become your […]
Attention mental health care professionals! Brighter Vision’s social media automation software, Social Genie, has gone through a refresh! Our updated version of Social Genie can help you increase your brand awareness, grow your practice, all through one platform. With Social Genie, you can schedule your social media posts out for the whole year, so you […]
Starting your own private practice can be scary, and while working for yourself is awesome, it can also be lonely. This is where building a community comes into play. Having a community for your private practice gives you space to collaborate, network, all while growing your practice. During this 60-minute webinar, Stephanie and Lisa will […]
Calling all health and wellness professionals looking to grow your practice! Social media marketing is key to bringing in traffic to your website, and the team at Brighter Vision has worked hard to make posting to social media as easy as possible. As some of you may know, Social Genie is Brighter Vision’s automated social […]
The art of web design can be a difficult one to master, especially for small business owners. With so many different pieces involved in creating the perfect website, it can be easy to make mistakes along the way. Some may take a little more work than others to fix, but Brighter Vision is here to […]
