Brighter Insights: Your All-In-One Marketing Platform
Search engine optimization (SEO) is one of the most complicated parts of online marketing. It’s an essential set of techniques to raise your online profile and help more of the right people find you online. However, a truly intelligent SEO strategy requires you to keep your eye on enough moving parts to give anyone a headache.
Even if you’ve mastered the ABCs of SEO by taking our comprehensive SEO Playbook course, how do you know when your SEO techniques are actually succeeding and need to be emphasized – or when they’re underperforming and need to be fixed?
We’re genuinely proud to introduce Brighter Insights, an all-in-one SEO monitor to our Flourish, Thrive, and Prosper plans.
With Brighter Insights’ all-in-one SEO monitoring capabilities, you can monitor and measure the SEP performance of your entire website and become a marketing master. From Email marketing to social media and Google accounts, you’ll be able to understand your data like never before with our beautifully interactive and user-friendly dashboard that you can easily navigate with a click of a mouse.
Google Analytics
An example Google Analytics dashboard
Your Google Analytics data may be easily accessed on your own, but that doesn’t mean it’s easily understood on your own. Without training, even Google Analytics native dashboard can begin to overwhelm.
Our Thrive and Prosper plans come with Google Analytics within Brighter Insights, and monthly reporting on the key metrics of your marketing presence. Let us do the work for you and provide tips and tricks! Over time, with our help, you’ll be able to clearly see and understand where your site’s traffic comes from and where it’s going.
Track how close or how far you are to your SEO goals by keeping an eye on such metrics as how many individual visitors you’re getting, how often people are visiting you, how long visitors are spending on each of your site pages before leaving, and much, much more. See advanced demographics and traffic analyses on your visitors, giving you critical insight into what kinds of visitors are your biggest fans.
The full-color and well-organized interface is specifically designed to increase your intuitive understanding of the data, as well as increase the speed at which you begin to master your Google Analytics data.
Keyword Ranking
A real example of a customer’s Keyword Ranking dashboard
Finally, you can keep track of your Google search engine ranking at a glance. See exactly when you are rising or falling in Google’s rankings, both overall and for each of your individual keywords or keyword phrases.
In the real dashboard example above, you can see that this Brighter Insights customer’s Google ranking has had a net gain of 295 places since they started using Brighter Insights. That’s a serious improvement!
Brighter Insight’s Keyword Ranking tool keeps track of any keyword you’d like, allowing you to see how well your site is ranking on Google for different keywords or keyword phrases. You can compare your progress with your competition, giving you a better sense of how well your SEO is performing compared to others.
Fully customize the list of keywords you’d like to track to include not only your own keywords but also any other keywords you might be curious about using in the future or the keywords of your competitors.
Your rankings are updated every day, allowing you to keep an active and accurate eye on your website’s performance as it shifts over time.
Google Search Console
An example Google Search Console dashboard
Truly take your SEO techniques to the next level with the Google Search Console by getting data about your website directly from Google’s search engine, showing you exactly when and how your website is being found in search results.
The Google Search Console is a multi-faceted tool, that allows you to break down every ounce of search data relating to your site. You’ll actually enjoy analyzing the user-friendly charts and other graphics as you sift through breakdown data about what keywords people searched for when they found your site, what device they used to view your site, how many times your site listing was clicked, and many more topics.
You can also use this feature to get the VIP treatment from Google. Typically when you create a new page for your website, it takes a while for Google to index it and start including it in search engine results pages (SERPs). With the Google Search Console, you can submit information about your new web page directly to Google’s search engine, significantly cutting the time you would need to wait until your webpage starts showing up in SERPs.
Google My Business
Keep an eye on all of the diverse data about your Google My Business listing all in one place. Monitoring and managing your Google My Business listing is essential to influencing how Internet users discover and form an impression about your business.
Brighter Insight’s Google My Business data interface covers every key performance indicator (KPI) you could want. Analyze your visitor engagement in real-time with data on everything from how visitors found your business listing, to your most popular days and times for clicks & calls.
You can also view any of your Google+ business reviews and moderate them with a click, putting you further in control of your total web presence.
Facebook integration
An example Facebook integration dashboard
Become a social media marketing master by evaluating all of your Facebook user engagement in one place. Keep track of your likes, shares, and comments in real-time, as well as how many users your Facebook content has reached in total.
Use post analytics to refine your social media strategy, giving you further insight into what was popular with your followers, and why.
Keep track of your total followers in the same place where you can study your follower growth over time.
Can’t wait to get started?
We can’t blame you! To sign up for a Flourish, Thrive, or Prosper plan to have Brighter Insights added to your account, simply fill out this form:
