Essential Private Practice Tools to Get Your Business Up and Running
So you’ve made the transition into private practice. And that’s awesome. But before you start cold-calling clients and leaving business cards at coffee shops, consider investing in these four essential private practice tools to set your practice up for success at day one.
Invest in these four things from the beginning of your practice’s inception to increase your bottom line in the future.
An Impressive Website
Your private practice needs a website. Easier said than done, right? While throwing up an arbitrary, nondescript website with your contact info and office hours can be done in the blink of an eye, it’s important to focus on building a website that truly speaks to your practice’s branding, values and audience.
Think of a website as the nucleus of all your marketing efforts. All social media shares, newsletters, shared blog posts, and outreach efforts lead back to your website. Think about it: Imagine you received a great newsletter from a business which led you to look at their website. If their website looked like it was hastily thrown together or didn’t load properly, you probably wouldn’t utilize their services. Same goes for your potential clients.
Pro Tip: Brighter Vision can do all of this and more. From website design to marketing tips, we’ve got all of your private practice marketing needs covered.
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And see how Brighter Vision can help you grow your practice:
An Electronic Health Records Service
Throw out your filing cabinets and grab your computer. That’s the future of Electronic Health Records, or EHRs, and Practice Management.
When your practice invests in an EHR, gone are the day of scrambling to find client notes and manually scheduling appointments. EHRs are a great place to organize notes and files, monitor client balances and accounts receivable, improve treatment planning, and more.
While there are many great EHR options out there for therapists, our recommendation is TheraNest. Not only do they offer the features previously listed and then some, but they’ve integrated their software with Wiley Practice Planners, which gives them a leg-up to their competitors.
TheraNest strives to “provide the solution that helps you maintain and grow your practice as well as meet your clients’ needs,” by creating an “affordable and impactful software application to help you get back to what you enjoy most – serving clients in a thriving, healthy practice.”
Ps: We’ve got a great deal for Brighter Vision customers that want to try out TheraNest’s services. Check it out right here —> Get Started
Top Notch Branding
While your website is incredibly important to starting a successful private practice, you’ll still need to brand your practice. One way of doing this is by having consistent branding throughout your logo and printed materials such as business cards and letterheads, coinciding with the branding throughout your website.
And this investment is likely a lot less than you’re imagining it to be. In the era of technology, your logo and print materials can be designed, ordered and shipped to your front door, all from the comfort of your living room.
While the investment price isn’t ridiculous, having a logo that speaks to your practice’s brand is ridiculously important. We previously mentioned that your website is the nucleus of your marketing efforts, so think of your branding as a transportation method to your website.
Marketing Guru, Philip Kotler says, “The art of marketing is the art of brand building. If you are not a brand, you are a commodity.”
This is truer than we’d like to believe, but if you’re not standing out, you’re blending in.
Professional Networking
It’s really quite amazing how many referrals you can receive by actively networking with other professionals. While you should keep in touch with other mental health professionals, you should also be networking with professionals outside of the scope of your mental health field.
Let’s say your niche is in addiction therapy, and a pastor holds weekly anonymous addictions gatherings. Had you been networking locally in your area, the pastor may have referred her members to you if they wish to seek further help.
Lookup networking events that you can attend in your area. Most often, these events are free, but it’s worth investing in quality events to build strong relationships for future referrals.
Invest for Success
Take these tools into consideration, and we’re confident your private practice will start off on the path to success. Invest in your practice now to get a bigger return on investment in the future.
Get The Tools You Need
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