In our final Writing Roundtable interview, Kate & Katie talked to us about the importance of using your writing to lead your potential clients through an emotional journey that always ends with YOU. If you need more clients, don’t miss this episode! Best Quote from the Interview “You have 7 seconds to captivate a visitor [Read more…]
How to Write a Better Paid Ad for Your Practice
You’re finally ready to put your private practice on the map. So ready, in fact, that you’re willing to spend your own cash to purchase some paid advertisements on the web. Paid advertising networks like Google or Facebook have plenty of tutorials and third-party platforms willing to teach you the technical aspects of how to [Read more…]
Writing Roundtable: How Writing an Amazon Best Seller Changed Mercedes’ Private Practice Forever
From a total caseload transition to popular speaking engagements, Mercedes’ bestselling book has super-charged her practice. But you don’t need a bestseller to get a practice boost! Listen in to learn how Mercedes changed her life & practice. Best Quote from the Interview “I realized that this topic is one of the topics we’re not [Read more…]
After the Write: How to Use Your Blog Post to Market Your Practice
You’ve typed your fingers to the bone. You’ve agonized. You’ve perfected. Maybe you’ve even shed a few tears. But it’s ready… Your blog post is finally ready to go. Now what? How do you keep your hard work from languishing on your website with just your mom to appreciate it? You want your blog post [Read more…]
Writing Roundtable: How to Make Giveaways That Get You More Clients
You should never underestimate the power of a great giveaway. Joe Sanok sat down with us for this week’s Writing Roundtable interview to teach us how to get the most out of a giveaway, and other modern tips for targeting your ideal client. Best Quote from the Interview “In any given situation, as a therapist, [Read more…]
FAQ Anatomy: Writing a Better FAQ Page for Your Practice
I can tell you right now that your Frequently Asked Questions (FAQ) page is one of the most visited pages on your website. Almost doesn’t seem fair, does it? You spend all that time toiling over and beautifying your homepage and specialty pages, and still so much of your traffic goes straight to those “housekeeping” [Read more…]
Writing Roundtable: It Doesn’t Have to Be Hard – Have Fun With Creating Content
Julie Hanks understands how big of a platform blogging can be. Break yourself out of your funk of long-winded articles! Listen in with us and learn why some of Julie’s most successful blog posts are just a paragraph with a link for a file download! Best Quote from the Interview “When you find yourself saying [Read more…]
The #1 Branding Factor That Is Missing In ALL OF Your Copy (Yeah, I Know That’s a Big Call)
In the beginning… As clinicians in Private Practice we all want to be working with our ideal clients. These are the clients that are good for us, who light us up and who by their very nature allow us to be kind to ourselves. Then we realize that actually attracting our ideal clients to us [Read more…]
Writing Roundtable: How to Not Write “Blah” Blog Posts
Laura Long is the writer you dream of being. Her strong voice and no-holds-barred mode of giving advice draws readers to her blog by the droves (the expert private practice advice doesn’t hurt, either). In short, Laura’s a badass. When we sat down with her for our Writing Roundtable, Laura talked to us about how [Read more…]
“What Should I Write?” How to Start Blogging
What should I write about? No, really, what should I write? Brighter Vision asked us to participate in their writing bootcamp and I have no idea what to write! I’m not a writer, just a SimplePractice team member trying to support a longtime partner. Maybe you’re in the same boat? A few colleagues of yours [Read more…]