It’s a question that keeps every small business owner up at night: How do you know your online marketing is actually worth the money and effort? Not only can it be difficult to tell when you’re getting the most bang for your buck when it comes to online marketing, but no practice has unlimited resources. [Read more…]
BRIGHT BITE: The Newest Trends in Therapist Social Media Marketing
It won’t surprise anyone reading this to imagine that 2019 will be a year filled with change. I’m sure for all of us personally, but also for your practice. Adapting the way your practice markets itself as technology and social culture evolve is just good business sense. Marketing on social media – a world that [Read more…]
BRIGHT BITE: How to Create a Google Analytics Account for Your Website
What if there was an easy way to keep an eye on every part of your therapist website? Who’s visiting your website, how they found your site, where they go on your site and how long they spend there… The incredible news is that there’s a great program from Google that will do all of [Read more…]
BRIGHT BITE: What is an SSL Website Certificate & Why Does Your Therapist Website Need One?
In mid-2018, Google made a big announcement on website security that will affect every website without an SSL certificate.1 Google started labeling these unsecured sites as “Not Secure” for its over 1 billion Chrome browser users. This means anybody who visits a website without an SSL certificate using a Chrome browser (almost 60% of all [Read more…]
BRIGHT BITE: How to Edit Photos Online for Your Website
It may seem like the safest plan is to always use the largest resolution photo you can find for your website, but unfortunately that’s not true. When you use oversized photos on your site, you’re putting a heavy burden on your website. Pages with oversized photos will load more slowly and could start to negatively [Read more…]
BRIGHT BITE: Why Is My Website Photo Blurry?
Many people have struggled with a blurry photo online at some point, but what determines whether or not an image will look blurry on your website? What is photo resolution? When you hear people talking about the “resolution” of a digital photo or image, they’re referring to the size of the image measured in pixels. [Read more…]
BRIGHT BITE: Should You Write in First, Second, or Third Person on Your Therapist Website?
You may remember learning in school about the different points of view (or POVs) from which you can write. First, second, and third person POV all have a particular use in writing – and your website content is no exception. There are contexts where certain POVs shine – and situations where they’re simply inappropriate. Let’s [Read more…]
BRIGHT BITE: 3 Easy Ways to Brainstorm New Therapist Blog Topics
One of the most harrowing parts of writing and polishing your own blog posts on a regular basis is the moment when you have to face the dreaded blank page. How are you supposed to keep coming up with blog topics that are related to your practice, that people want to read, and that don’t [Read more…]
