The creation of a good brand is an essential element to effective marketing of private practices, but often times goes overlooked. The concept of a brand can seem obscure, especially when you’re a solo clinician. On top of this, it can be tough to even know where to start when it comes to creating a […]
This is a guest post by Jeff Guenther, owner of TherapyDen. Today I am talking about how to attract more clients through referrals from therapist directories like Psychology Today, GoodTherapy and TherapyDen. I know a thing or two about therapist directories because I’ve been running a local one for 6 years and I launched a […]
So you’ve got your website up, and you’ve filled the homepage with genuine, personable content that lets potential clients know who you are as a therapist. You’ve illustrated your site with professional photos, and you’ve been regularly posting helpful content on your blog. Your website is looking pretty good if you do say so yourself. What […]
Our friend and a fantastic wordsmith, Katie Read, dropped by our blog today to give us some powerful, quick copy tips. If you enjoy the video below, head over to Katie Read Katie Write for more help with writing your website. You need more website clicks. You need more clients calling. But let’s assume that […]
Perry (Brighter Vision’s CEO) and I recently chatted about the intersection of branding and website design. During our conversation, Perry mentioned that web designers at Brighter Vision love working with therapists who have gone through a branding process, because these clients have more clarity about their business, their online messaging, and the website “look” they […]
(The following is an article by guest writer Jeff Guenther, creator of TherapyDen.) Yes they are. But also, no not really. Let’s break it down. But before I dive into this question – a question all therapists have asked since the dawn of therapy (I imagine Freud and Jung had some hot debates about it) […]
The big secret! Are we a danger to ourselves and our clients? Is self-care the answer? You signed on as a helping professional to serve and to heal. Maybe you are a psychotherapist, a doctor, a teacher, a nurse or a mother, a caretaker or a combination of several of these. You are anyone who serves others. Many […]
So, you want to attract your ideal client. You’ve used Brighter Vision’s killer ideal client tool to pin down who she is, and where you can find her. Great. But… Now what? Now, before you go and find her, you need to do this one crazy important thing: Get to Know Your Ideal Client. Like, […]
There are common fears that therapists report across the world when it comes to growing a private practice. These fears can stop you in your tracks if they become overwhelming. However, If you know how to confront and overcome them, they become fuel for rapid practice growth. Here are the 7 most common fears therapists […]
We need to talk – about your homepage headline. Hands down, it is the most important piece of copy on your website. Your headline is the first point of contact with your potential client – your first impression. And if your first words are all about you – your name and your title – you dream client […]
