Perry (Brighter Vision’s CEO) and I recently chatted about the intersection of branding and website design. During our conversation, Perry mentioned that web designers at Brighter Vision love working with therapists who have gone through a branding process, because these clients have more clarity about their business, their online messaging, and the website “look” they [Read more…]
Are Therapist Directories Worth the Money?
(The following is an article by guest writer Jeff Guenther, creator of TherapyDen.) Yes they are. But also, no not really. Let’s break it down. But before I dive into this question – a question all therapists have asked since the dawn of therapy (I imagine Freud and Jung had some hot debates about it) [Read more…]
Self-Care: An Ethical Imperative for Helping Professionals?
The big secret! Are we a danger to ourselves and our clients? Is self-care the answer? You signed on as a helping professional to serve and to heal. Maybe you are a psychotherapist, a doctor, a teacher, a nurse or a mother, a caretaker or a combination of several of these. You are anyone who serves others. Many [Read more…]
2 Things You Must Know If You Want Your Website To Attract Your Ideal Client
So, you want to attract your ideal client. You’ve used Brighter Vision’s killer ideal client tool to pin down who she is, and where you can find her. Great. But… Now what? Now, before you go and find her, you need to do this one crazy important thing: Get to Know Your Ideal Client. Like, [Read more…]
7 Fears That Stop Therapists from Growing Practices and How to Overcome Them
There are common fears that therapists report across the world when it comes to growing a private practice. These fears can stop you in your tracks if they become overwhelming. However, If you know how to confront and overcome them, they become fuel for rapid practice growth. Here are the 7 most common fears therapists [Read more…]
3 Ways to Turn Your Homepage Headline Into a Client Magnet
We need to talk – about your homepage headline. Hands down, it is the most important piece of copy on your website. Your headline is the first point of contact with your potential client – your first impression. And if your first words are all about you – your name and your title – you dream client [Read more…]
13 Steps to Getting New Clients with Local Networking
The heart and soul of growing a therapy practice centers around the ability to do effective local networking. However, a lot of therapists do too much “hard labor” with little results. If you experience local networking as very stressful, it’s probably a signal that your efforts are unnatural in some way and need to change. [Read more…]
7 Tips to Writing Blog Posts That Attract New Clients
If you like writing and have something to say, blogging is an amazing outlet to express your voice while attracting more clients into your practice. But if you approach blogging without any technique, you will spend a ton of time writing with almost no audience to read it. Blogging is different than other types of [Read more…]
Hushmail’s Top 3 Private Practice Security Tips
We often get asked what are the most effective things you can do to protect your information and identity from online threats such as viruses and hackers. There are a few remarkably simple things that you can do to protect yourself from these threats. The following tips are part of our daily lives at Hushmail, [Read more…]
Top 5 Elements of a Successful Profile Directory
As therapists, whether we like it or not, it is usually essential to join online mental health directories. One of the first places potential clients look to find a counselor is online. Since the big national mental health directories, such as Psychology Today and GoodTherapy, have so much authority on the internet, they are often [Read more…]
