So you’ve got your website up, and you’ve filled the homepage with genuine, personable content that lets potential clients know who you are as a therapist. You’ve illustrated your site with professional photos, and you’ve been regularly posting helpful content on your blog. Your website is looking pretty good if you do say so yourself. What [Read more…]
How to Use Motivational Interviewing on Your Website & Get More Clients
Our friend and a fantastic wordsmith, Katie Read, dropped by our blog today to give us some powerful, quick copy tips. If you enjoy the video below, head over to Katie Read Katie Write for more help with writing your website. You need more website clicks. You need more clients calling. But let’s assume that [Read more…]
Building Your Brand: How To Prevent Website Remorse
Perry (Brighter Vision’s CEO) and I recently chatted about the intersection of branding and website design. During our conversation, Perry mentioned that web designers at Brighter Vision love working with therapists who have gone through a branding process, because these clients have more clarity about their business, their online messaging, and the website “look” they [Read more…]
Are Therapist Directories Worth the Money?
(The following is an article by guest writer Jeff Guenther, creator of TherapyDen.) Yes they are. But also, no not really. Let’s break it down. But before I dive into this question – a question all therapists have asked since the dawn of therapy (I imagine Freud and Jung had some hot debates about it) [Read more…]
Self-Care: An Ethical Imperative for Helping Professionals?
The big secret! Are we a danger to ourselves and our clients? Is self-care the answer? You signed on as a helping professional to serve and to heal. Maybe you are a psychotherapist, a doctor, a teacher, a nurse or a mother, a caretaker or a combination of several of these. You are anyone who serves others. Many [Read more…]
2 Things You Must Know If You Want Your Website To Attract Your Ideal Client
So, you want to attract your ideal client. You’ve used Brighter Vision’s killer ideal client tool to pin down who she is, and where you can find her. Great. But… Now what? Now, before you go and find her, you need to do this one crazy important thing: Get to Know Your Ideal Client. Like, [Read more…]
7 Fears That Stop Therapists from Growing Practices and How to Overcome Them
There are common fears that therapists report across the world when it comes to growing a private practice. These fears can stop you in your tracks if they become overwhelming. However, If you know how to confront and overcome them, they become fuel for rapid practice growth. Here are the 7 most common fears therapists [Read more…]
3 Ways to Turn Your Homepage Headline Into a Client Magnet
We need to talk – about your homepage headline. Hands down, it is the most important piece of copy on your website. Your headline is the first point of contact with your potential client – your first impression. And if your first words are all about you – your name and your title – you dream client [Read more…]
13 Steps to Getting New Clients with Local Networking
The heart and soul of growing a therapy practice centers around the ability to do effective local networking. However, a lot of therapists do too much “hard labor” with little results. If you experience local networking as very stressful, it’s probably a signal that your efforts are unnatural in some way and need to change. [Read more…]
7 Tips to Writing Blog Posts That Attract New Clients
If you like writing and have something to say, blogging is an amazing outlet to express your voice while attracting more clients into your practice. But if you approach blogging without any technique, you will spend a ton of time writing with almost no audience to read it. Blogging is different than other types of [Read more…]
