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The Power of Podcasting for Therapists

Do you have a favorite podcast? If so, you’re in good company. According to buzzsprout, over one-third (104 million) of Americans listen to podcasts regularly. With such a huge listenership, podcasting should be regarded as one of the most innovative avenues used to reach new people, connect more deeply with current clients, and fill your […]

Reaching Readers: How to Make Your Therapist Website More Personal To Attract Your Ideal Clients

Do you know how to make your website appealing? How to magnetize your readers, especially your ideal clients, and speak to them directly? How to turn one virtual visit into a relationship that may, in time, transform into a booked consultation? Using language and emotion to connect with the hearts and minds of your readers […]

The Costly Mistakes Many Therapists Make When Choosing a Low-Budget Therapist Website

Having a therapist website is essential. Without one, potential clients will struggle to find you. Even worse, your absence from the internet will drive mistrust. Especially in younger demographics, who’ve grown up tech-connected and savvy. Simply put: without a professional website, your practice will likely struggle. But most “custom” web designs marketed as “cheap” actually […]

Our 5-Step Guide for How To Write an Effective and Engaging Therapist Blog

How do you attract visitors to your website? And once you have, how do you get them to stick around, read your posts and pages, engage with you and, hopefully, book a consultation? Blogging is the answer to building a thriving client base for your private practice. By creating and sharing engaging content, you set […]

How Long Will It Take Your New Therapy Website to Rank on Google?

Your digital marketing efforts for your therapy practice matter. If you want folks to find you online, you need to focus on SEO. Here’s what you can do so you don’t miss out on potential clients.

Featured image | Dear BV: How Much Content Do I Need on My Home Page? | Brighter Vision | Marketing Blog for Therapists

Dear BV: How Much Content Do I Need on My Home Page?

“Dear BV” is a marketing advice series that answers the most popular questions from real Brighter Vision customers. Want to see your question answered in an article of “Dear BV”? Reach out to us on Twitter or Facebook! At Brighter Vision, our top priority is customer happiness. We’re constantly working to improve our own processes all-the-while […]

Featured image | The Importance of a Fully Responsive Website Design | Brighter Vision | Marketing Blog for Therapists

The Importance of a Fully Responsive Website Design

Given the extreme rise in mobile device users and the growing number of searches done within mobile browsers, it’s safe to say you’d be doing yourself a serious disservice if your website does not respond and adjust to all devices of all sizes. Responsive web design is the approach that suggests that design and development […]

Why Single-Page Websites Are Bad for SEO

Recently, we’ve seen an uptick in single-page websites among private practices. One-page designs have become “trendy” over the past couple of years, and, chances are, you may have already visited one of these sites a time or two before reading this article. For those who may not have come across one yet, a single-page website […]

Why Now Is A Good Time to Revamp Your Website… Even if Your Calendar is Completely Full

Due to COVID-19, there has undoubtedly been a considerable uptick in need for mental health services this year. And we shouldn’t expect this need to fizzle out anytime soon, especially once the weather begins to cool and we begin spending even more time indoors. The demand for mental health support is at an all-time high, […]

Why Now Is the Best Time to Open a Private Practice

Over the past few years, up until March of 2020, the demand for mental health services in the United States increased steadily. The breakdown of common stigmas previously associated with therapy has often been cited as the likely reason for the demand growth. While this meaningful change in attitudes surrounding mental health services continued to […]

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