In case you haven’t checked in a while, Instagram is no longer just a platform for photos of cute terriers and avocado toast by millennials. In fact, Instagram has become one of the biggest heavy-hitters in social media marketing today. Over 1 billion people actively use Instagram each month, with over half of that number [Read more…]
Why All Therapists Should Use Videos for Their Social Media Marketing
You may already know how powerful social media marketing can be for your practice marketing, but you might not know how to make the most of it. While there are many different ways to maximize the returns from your social media marketing, the hottest tip of 2019 can be summed up in one word: video. [Read more…]
The Best Practices for Therapist Facebook Marketing in 2019
With how prolific and influential Facebook has become, it’s funny to remember years past when it used to be an up-and-coming socialization site only for college students. Of course, nowadays Facebook is the undisputed titan of the social media world – and the social media marketing world, to boot. In fact, over a quarter of [Read more…]
4 Ideal Places to Find Content for Your Private Practice Social Media Accounts
Social media marketing is a valuable tool for any modern private practice. Even though coming up with content ideas is hard, when you market your practice on social media you are able to reach a hyper-local audience that is keenly interested in what you have to say. And not to mention, social media marketing is [Read more…]
How Social Media Marketing Improves Your Therapist SEO
We love to help you make the most out of your online marketing, so you’ve probably heard us talk about how impactful social media marketing can be for your practice. Once upon a time marketing on social media was best suited for targeting teens, but nowadays almost three-fourths of all US adults use social media.1 [Read more…]
Essential Twitter Marketing Tips for Therapists in 2019
Think marketing on Twitter is silly for your private practice? Think again. The world of social media platforms is incredibly competitive, and while it’ll be difficult for any platform to match Facebook’s overall number of users, the true value of other platforms is the quality and type of users. In other words, which social media [Read more…]
Which Markets Your Practice Better? Paid vs. Unpaid Social Media Posts
The landscape of social media marketing changes as quickly as the humans who use it, so it can be hard to keep up. If you’re a therapist and dipping your toes into social media marketing, one of the hardest things to understand is the difference in value between paid and unpaid social media posts. Unpaid [Read more…]
BRIGHT BITE: The Newest Trends in Therapist Social Media Marketing
It won’t surprise anyone reading this to imagine that 2019 will be a year filled with change. I’m sure for all of us personally, but also for your practice. Adapting the way your practice markets itself as technology and social culture evolve is just good business sense. Marketing on social media – a world that [Read more…]
The Anatomy of an Effective Therapist Facebook Post [INFOGRAPHIC]
( Psst! – Read to the bottom for a special offer. 🙂 ) SOURCES 1. Rayson, Steve. “How To Improve Facebook Engagement: Insights From 1bn Posts.” BuzzSumo, 21 Sept. 2018, buzzsumo.com/blog/how-to-improve-facebook-engagement-insights-from-1bn-posts/. 2. Darell, Richard. “Using Facebook Science To Get More Engagement [Infographic].” Bit Rebels, 16 May 2018, www.bitrebels.com/social/facebook-science-engagement-infographic/. 3. Zarrella, Dan. “New Facebook Data Shows [Read more…]
What is “Dark Social,” Why It Matters, and How to Use It in Your Practice Marketing
Do you know where your website traffic comes from? Are you sure? Because when it comes to up to 80% of your website traffic, you really don’t.5 Even if you use analytics programs like Google Analytics, there’s a huge chunk of your website traffic and other marketing data that is still invisible to you before [Read more…]