Think marketing on Twitter is silly for your private practice? Think again. The world of social media platforms is incredibly competitive, and while it’ll be difficult for any platform to match Facebook’s overall number of users, the true value of other platforms is the quality and type of users. In other words, which social media [Read more…]
Which Markets Your Practice Better? Paid vs. Unpaid Social Media Posts
The landscape of social media marketing changes as quickly as the humans who use it, so it can be hard to keep up. If you’re a therapist and dipping your toes into social media marketing, one of the hardest things to understand is the difference in value between paid and unpaid social media posts. Unpaid [Read more…]
BRIGHT BITE: The Newest Trends in Therapist Social Media Marketing
It won’t surprise anyone reading this to imagine that 2019 will be a year filled with change. I’m sure for all of us personally, but also for your practice. Adapting the way your practice markets itself as technology and social culture evolve is just good business sense. Marketing on social media – a world that [Read more…]
The Anatomy of an Effective Therapist Facebook Post [INFOGRAPHIC]
( Psst! – Read to the bottom for a special offer. 🙂 ) SOURCES 1. Rayson, Steve. “How To Improve Facebook Engagement: Insights From 1bn Posts.” BuzzSumo, 21 Sept. 2018, buzzsumo.com/blog/how-to-improve-facebook-engagement-insights-from-1bn-posts/. 2. Darell, Richard. “Using Facebook Science To Get More Engagement [Infographic].” Bit Rebels, 16 May 2018, www.bitrebels.com/social/facebook-science-engagement-infographic/. 3. Zarrella, Dan. “New Facebook Data Shows [Read more…]
What is “Dark Social,” Why It Matters, and How to Use It in Your Practice Marketing
Do you know where your website traffic comes from? Are you sure? Because when it comes to up to 80% of your website traffic, you really don’t.5 Even if you use analytics programs like Google Analytics, there’s a huge chunk of your website traffic and other marketing data that is still invisible to you before [Read more…]
Why & How to Keep the “Social” in Your Social Media Marketing
Social media marketing can be an exciting and effective way to grow your practice. A $0 marketing method that can directly touch the daily lives of your ideal customers is a really strong sales pitch! However, if you’re not emphasizing the social part of your social media marketing, you are simply not getting the most [Read more…]
4 Reasons Why Your Therapist Social Media Marketing Isn’t Working
So you dipped your toe into the social media marketing pool and feel like you got bit… Well, you’re definitely not alone. We know social media marketing can be super effective; 92% of marketers who used social media marketing reported seeing increased brand exposure as a result, as well as other benefits such as increased [Read more…]
6 Social Media Tips to Increase Engagement
Imagine… What would your practice look like if there was a virtual spokesperson striving 24/7 to increase your practice growth and the number of potential clients you were able to reach? While you were working with clients and changing lives, or enjoying dinner with your family, what would happen if a second you was heaving [Read more…]
8 Social Media Tools You Need To Use In Your Private Practice
Posting to social media can bear a burden if you don’t have the proper tools and procedures in place. Heck, social media in general can be overwhelming to anyone who hasn’t grown up with it or managed campaigns with it before. Whether it’s creating or repurposing content, managing audience interactions or tracking website views, you [Read more…]
3 Reasons Your Private Practice Needs to be on Pinterest
Think Pinterest is only about recipes, DIYs and fashion trends? Think again. Aside from home decor ideas and hairstyle how-tos, there is an abundance of information on Pinterest. And the potential to use it to market your private practice is HUGE. Let’s take a look at some Pinterest statistics that actually matter to your private [Read more…]
