Launching a teletherapy program in private practice is never easy, and the fact that so many mental health providers were immediately forced into making the switch during COVID-19 has made the transition even more challenging. A lot goes into developing an effective plan of action – from choosing a teletherapy platform to understanding differences in […]
“Don’t judge a book by its cover” “Looks can be deceiving” “All that is gold does not glitter” “Beauty is only skin deep” “Things aren’t always what they seem” Over the years, we’ve come up with many ways to say, “don’t make assumptions about something’s value or worth based on its outward appearance,” yet the […]
The colors you use on your website have the power to capture the attention of your ideal client, influence their emotions, and provide them with a sense of what your practice can provide – all before they’ve even read a single word. With so much pressure on choosing the right color palette, how do you […]
These days, having a website is essential to the success of your practice. It’s how your ideal clients will find you, and where they’ll learn more about how you can help them. But a great website doesn’t just have a nice design and soothing colors. More importantly, the most effective private practice websites have well-written, […]
Your website is undoubtedly the most important online marketing tool you have. It is often the first impression you will make on a potential client, and a shocking 48% of people have reported a website’s design as the number one factor in determining the credibility of a business. Day in and day out, you put […]
When you’re taking the steps to grow your practice with online marketing, one term you will inevitably come across is Search Engine Optimization or SEO. The term ‘Search Engine Optimization’ can be in and of itself overwhelming, let alone learning the specifics of how to understand it. In this post we’re going to break down […]
When creating a website for your private practice, there is a TON of information that goes into each of the various parts of the project. While an experienced developer or development team will move the project along and ensure its success, there’s still likely going to be times when you’ll want to explain what you […]
We’ve all had it happen – you’re searching Google for someone who can provide a specific service in your area, so you click on one of the links from the first page and are immediately disappointed with the result. Maybe you couldn’t figure out how to contact them, or it was an overall feeling of […]
Naming your private practice might seem like one of the easiest tasks you have to do when creating your business, but can actually be quite challenging. It’s one of the most common questions we receive so we brought in an expert, Avivit Fisher of RedD Strategy, to help out. You can learn about Avivit and […]
This is an update to a 2014 article we wrote on the Importance of Having a Mobile-Friendly Website. 🙂 You can check out that article here! If you’ve been secretly hoping that surfing the Internet on a mobile device like a smartphone or tablet was a fad that you won’t have to deal with in a […]
