When you’re taking the steps to grow your practice with online marketing, one term you will inevitably come across is Search Engine Optimization or SEO. The term ‘Search Engine Optimization’ can be in and of itself overwhelming, let alone learning the specifics of how to understand it. In this post we’re going to break down […]
When creating a website for your private practice, there is a TON of information that goes into each of the various parts of the project. While an experienced developer or development team will move the project along and ensure its success, there’s still likely going to be times when you’ll want to explain what you […]
We’ve all had it happen – you’re searching Google for someone who can provide a specific service in your area, so you click on one of the links from the first page and are immediately disappointed with the result. Maybe you couldn’t figure out how to contact them, or it was an overall feeling of […]
Naming your private practice might seem like one of the easiest tasks you have to do when creating your business, but can actually be quite challenging. It’s one of the most common questions we receive so we brought in an expert, Avivit Fisher of RedD Strategy, to help out. You can learn about Avivit and […]
This is an update to a 2014 article we wrote on the Importance of Having a Mobile-Friendly Website. 🙂 You can check out that article here! If you’ve been secretly hoping that surfing the Internet on a mobile device like a smartphone or tablet was a fad that you won’t have to deal with in a […]
So you’ve got your website up, and you’ve filled the homepage with genuine, personable content that lets potential clients know who you are as a therapist. You’ve illustrated your site with professional photos, and you’ve been regularly posting helpful content on your blog. Your website is looking pretty good if you do say so yourself. What […]
How do you create a headline for your therapist website? And, while we’re chatting about it, why does it matter? This brief video by Katie Read, MFT and Therapreneur Coach, will show you exactly how to figure out what words should go above the fold on your website (and she’ll tell you what “above the fold” […]
Nowadays, style and design evolve and change almost as quickly as technology. When you first put together your website it looked shiny and contemporary, but you may have found yourself staring at it recently and wondering, “Why does my site look so ‘old’ now?” Figuring out the aesthetic nuances that your brain reads as “trendy” […]
Everyone knows that in today’s day and age, convenience is king. If a business or product expects their customer to do all the work, they won’t stay a profitable business for very long. Yet when it comes to our own private practice website – a website that we have fretted over and picked at and […]
You could already be a thief. That’s not a personal judgment; it’s an unfortunate fact – if you don’t know what you’re doing when you post things on your private practice website, it’s way too easy to find yourself on the wrong side of the law for what feels like the harmless push of a […]
