Growth Platform FAQ
What is the Brighter Vision Growth Platform?
The Brighter Vision Growth Platform is a custom tool we built to help therapists with their marketing. It allows you to keep your website updated with fresh content that Google will love with a minimal time investment from you.
We are launching with dozens (and plan to get it up to hundreds) of professionally written blog posts. Find articles you love, click a few buttons to schedule it to your website on a specific day and time, and viola! You have fresh, well-written content publishing to your website that Google will love. And your marketing is automated.
It’s super straightforward and requires no tech experience at all. Seriously, you just click Schedule, choose a date and time, and the post will be published on that day and time.
We made this GIF to show you just how easy it is:
How much does it cost?
Access to the Growth Platform is included on the Brighter Vision Grow Plan. That plan is $20/month more than our standard plan of $59/month and you get two blog posts per month. If you want more than 2 posts in a month, it costs just $5/post.
Other additional benefits of the Grow Plan include auto posting of all blog posts to social media, a custom designed pop-up for growing your newsletter list, and 2 additional email addresses.
Can I edit the articles?
Absolutely! Once the blog posts are published on your website you can edit them however you’d like 🙂
Can I post them on social media?
The Growth Platform will auto-publish to Facebook and Twitter as soon as your blog post is published.
You can also manually share on other platforms and we really encourage you to do that!
Will this help me on Google?
It might, or it might have zero impact. It’s important to emphasize: The Brighter Vision Growth Platform is a marketing tool. While Google *loves* a website that stays updated and fresh with new content, and a lot of our clients are seeing great results from using the Growth Platform, the SEO benefit will not be as impactful as writing your own content.
However, the Growth Platform does emphasize many of the best practices when it comes to online marketing and even if you don’t see an improvement on Google, you will still see an improvement from an overall marketing perspective. Here are some of the many ways it will help you:
- While some of the content is more general, most of it is very niche focused. And regularly publishing niche specific content to your website helps position you as an expert and authority for when potential clients come visit your website.
- When a potential client reads a blog post, they will hopefully connect with you as the expert in this space. This helps push them along in the decision process to either contact you or sign up for your newsletter.
- You can re-use any of your Brighter Vision Growth Platform content in newsletters, making it easy for you to stay in touch and connect with potential (and existing) clients.
- All of your blog posts are auto-published to social media, helping to keep you front of mind with potential clients. As blog posts get shared, more potential clients can see the blog post on social media, click to your website, contact you, or sign up for your newsletter. OR, they can even go ahead and re-share, starting the cycle all over again with their social circles.
Will this help me get new clients?
If leveraged properly, it should! You’ll want to share the posts on social media to maximize the impact.
Additionally, any potential clients who visit your website will see that you keep your blog updated with fresh, easy to understand, helpful content. This presents you as an authority in your space and can aid in the know, like, trust factor.
I’ve heard that Google doesn’t like the same content published in numerous places. Is this going to hurt my SEO?
This is a misunderstood myth. There is no such thing as a “duplicate content penalty”.
Google wants to show the most relevant results possible to their users. But that doesn’t mean that using non-original content will penalize you.
Here are three great articles from very reputable resources on duplicate content:
- 3 Myths About Duplicate Content via KissMetrics
- The Myth of the Duplicate Content Penalty via Search Engine Land
- A Google Q&A on Duplicate Content via Google 🙂
- Specifically, Google’s Andrey Lipattsev was adamant: Google DOES NOT have a duplicate content penalty.
What if I want a custom written blog post?
Sweet! We love writing custom blog posts for our clients. You can request one directly through the Growth Platform and we only charge $75 for it.
Can I use the Growth Platform if I don’t have a Brighter Vision website?
Right now membership in the Growth Platform is restricted only to people with a Brighter Vision website.
Is the Brighter Vision Growth Platform for me?
Do you have a few hours every month to dedicate to blogging?
Yes? OK. Do you actually dedicate those hours to blogging?
Yes? Wow! Awesome. Then no, you shouldn’t sign up for the Brighter Vision Growth Platform.
But if you don’t have time or don’t want to dedicate the time to blogging, AND you care about your website being perceived as trustworthy and authoritative, then yes, the Growth Platform is for you.
How do I get started?
Just fill out this form to request access! We’ll provide you with a 1 month free trial and get you access within 1-2 business days.