TTE 76: How Demographic Research Helped Irene Go From Renting a Single Room to a 3 Room Suite in 3 Weeks

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In a 3 week period, Irene Schreiner went from renting a little room in an office to renting a 3 room suite in a different building.

She did this by making numerous, calculated business decisions that enabled her to build a thriving private practice in a matter of weeks.

One of the primary driving factors that enabled her to do this is by doing detailed demographic research into where she would open her private practice. Listen to the episode to discover all of the details.

Best Marketing Move for Her Practice

1. A good website
2. A shifting of her attitude to knowing it’s OK to market herself

Links & Resources Mentioned in This Episode

• Making Money is Killing Your Business
• Brighter Vision
• Therapy Appointment
• Facebook Advertising
• Facebook Moms Groups — Building Connections, Commeting on Things That are Applicable
• Daring Greatly
• Irene’s Private Practice Website

Thanks to Irene for joining me this week. Until next time!

Transcript

About Perry Rosenbloom

Perry Rosenbloom is the Founder of Brighter Vision, the worldwide leader in custom therapist website design. His connection to therapy and therapists runs deep: His mother-in-law owns a private practice in Jacksonville, FL, his father-in-law is in recovery and just received his 30 year chip, his Uncle (who he never met) died at a very young age due to drug use, and the heroin epidemic has hit his hometown very hard. With so many connections to therapy and therapists, he is immensely proud to be able to help support them in their work and enable them to be successful business owners.