TTE 91: Having a Niche Isn’t Enough: You Need a Tagline to Be Remembered
Margie Wheelhouse stumbled into private practice accidentally. She had always planned to work in a group practice. But an opportunity presented itself to her to take over her supervisor’s office after she retired. And she jumped on it.
After a little time in private practice, Margie discovered that niching was not only a possibility, but a really good idea because it allowed her to focus exclusively on relationships on a deeper level. And this has made a huge difference in her enjoyment of being a therapist and in the success of her private practice.
Best Quote from the Interview
“Starting a private practice IS an MBA”
Best Marketing Tip
- Her Brighter Vision website
Links & Resources Mentioned in This Episode
- Quickbooks
- Recommended Book: Feel the Fear and Do it Anyway
- SimplePractice
- Margie’s Website
Thanks to Margie for joining me this week. Until next time!
Gillian from SimplePractice says
Thanks for the shoutout to SimplePractice, Margie!