How to Promote a Webinar, E-Course, or Online Workshop for your Private Practice
The amount of income a therapist can generate from their private practice alone is somewhat limited. Without diversifying your streams of income, you might find yourself stuck trying to squeeze an overwhelming amount of sessions into your schedule. But, by adding additional streams of revenue, you can increase your bottom line without overpacking your calendar with more sessions.
As a licensed therapist, you know more about mental wellness than most. Finding ways to leverage that knowledge is an excellent opportunity to increase your impact, but it’s also a perfect chance to expand your economic reach and attract new clients.
If you have already taken the first step and created a webinar, e-course, or online workshop, you might be thinking: Now what?
In this blog post, we will walk you through the next steps of how to promote your product to the broadest audience.
Or, if you are just getting started and looking for more information on how to increase your revenue, check out our past blog post: 5 Ways Therapists Can Add a New Source of Income.
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Before you start promoting your product, your first step will be to create a strong landing page. This page is extremely vital to your product promotion’s success, as it will act as the page you use to direct people to sign up, watch, or purchase your product. You want to make sure that this page looks professional, trustworthy, and easy to navigate.
Research conducted by Princeton psychologists revealed that it only takes 1/10th of a second to form a first impression, and you want to make sure that your product landing page makes a strong first impression. If you need more guidance on creating a landing page built to convert, you can read more here.
Once you have your landing page created, it’s time to promote your product and direct users to that page. Here are our top ways to do just that:
Use Social Media
Social media is a great place to start with the promotion of your new product. It’s a free way to increase awareness and inform your audience.
Start by doing some user research; determine who your target audience is and the best ways to reach them. Figure out which social media platforms have the highest engagement rate from your ideal clients and what times those users are most active for optimal views. Then, determine how you will post on social media to reach that particular audience. Here are a few of our favorite ways to increase engagement and promote your new product.
Creating teasers to post is a great way to do so and helps increase post engagement. Give your audience little snippets from the product you made, and you’re much more likely to generate curiosity around the content you’re promoting and, in return, increase demand.
Post an engaging image from the e-book, a short clip from a webinar, or an interesting or a stand-out quote from your online course to attract your audience’s attention, encouraging them to click on your content.
Design banners for your social media profiles that advertise your new product. Since social media banners and cover photos are the first things a user sees when they visit your social pages, they can be especially helpful for grabbing the user’s attention and passively promoting your product.
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Start or Use A Newsletter
Email newsletters are one of the most cost-effective marketing tools private practices can use. According to a Campaign Monitor report, email marketing yields an estimated 4400% ROI, a $44 return for every $1 spent.
With the right tool, email marketing can be incredibly simple to do, and it gives you a direct communication channel to your users.
First, you will want to find an email automation tool that is right for you. You can read more about which email tools are our personal favorites in our past blog.
Then decide how and how frequently you want to promote your new product within the newsletter. There are several ways you can incorporate your new product into your newsletter. You can include an entire section dedicated to telling your emailing list what it is and how they can acquire it, or you can simply add links to your product to your email signature.
Use Your Network
Inform people in your network about your new product. Ask them to promote it to their audiences through their newsletter or social media or, better yet, both! This is a fantastic way to expand your reach.
Don’t be afraid to ask other therapists for help. Many therapists are always looking for relevant content to share with their client base, and providing them with your product is an excellent way for them to increase engagement and build trust with their own clients.
If you are nervous about asking people in your network for help, try cross-promotion. Cross-promotion is when you offer to promote something of your colleagues in exchange for them agreeing to help promote something for you. This provides both of you with the mutual benefit of reaching new audiences and creates a lasting and trusting relationship that you can hopefully rely on for future promotions.
Add it to Your Website
Our next, and possibly most important way to promote your new product is by adding it to your private practice website.
Add a statement about it on your homepage. Your homepage is where most people will enter your website and is the perfect place to grab their attention quickly.
You can add a tab for it to your menu bar. Your menu bar acts as the prime navigation source on your webpage, and adding your products landing page there can help direct more users to that page.
You can also add a new section about your product to your website’s homepage. This is a great way to add a small teaser that gives the users just enough information to leave them wanting more. If you go this route, you will also want to be sure you’ve included a CTA (call to action) that directs any interested users from the homepage to your product’s landing page.
You could also include a link to your product landing page in your homepage’s footer, so it is the last thing a website visitor sees, making it likely to stick out in their mind.
Consider Using PPC Ads
Online advertising is a fantastic way to get eyes on your new product right away and quickly bring new clients to your therapy practice. The best part about PPC ads is that you will know exactly what you are paying for before spending a dime. With PPC, you’re not paying for a promise – you’re paying for an actual result, a click.
Search engines such as Google or Bing are among the best places for PPC ads because you can reach people when and where they’re looking for it. However, Facebook and Youtube are also robust platforms and great for hosting PPC advertisements. Those platforms’ downside is that finding the ideal audience target might take a little more time and trial and error.
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If you are interested in running PPC ads or looking for more information on setting up and optimizing your ads, check out some of our past blog posts on the topic:
- Ads 4 Novices: Creating a Google Ads Campaign for Your Practice
- Your Private Practice Guide to Facebook Advertising
- Online Advertising Guide for Therapists
Overall, marketing your online practice is pretty similar to marketing your practice.
Promoting your product only helps boost your practice’s marketing strategy by helping you establish yourself as an expert in the field and gaining your clients’ trust.
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