How Will Social Genie Grow My Therapy Business?
Private practices and solo therapists alike are now using social media to grow and expand their business’s reach online.
However, finding the time to create content for social media, grow a following, and actually get around to posting it can be challenging.
Brighter Vision created Social Genie out of desire to help private practices be able to quickly schedule out social media campaigns months in advance, allowing you to continually grow your business while only having to invest 15-20 minutes of your own time.
Looking for more help growing your practice?
Contact us today to learn how Brighter Vision can help you get more clients.
So how does Social Genie, and marketing on Social Media in general, actually help you get more clients? The answer to this may seem complicated, but it’s surprisingly straightforward.
With Social Genie you are able to:
- Grow your following online
- Promote your overall brand
- Engage with potential clients & referral sources
- Improve your website’s SEO
“How will this help me if my business doesn’t have a following on social media?”
This is often one of the first questions we get about Social Genie, and for good reason.
The whole point of Social Genie is to make it easy for private practices to market themselves on social media when they otherwise wouldn’t have the time to do it on their own. With that, we understand you may be signing up to use Social Genie with a page that doesn’t have much of a following.
The good news is that Social Genie is designed to help you build a following.
If people are visiting a social media page that is only has a few posts, there is little chance they will stick around to learn more.
With Social Genie, you can ensure your private practice’s business Page is populated with loads of helpful advice, valuable content, and high quality resources that will be sure to resonate with your ideal client, encouraging them to “like” and “follow” your page so that they can learn more about you and consistently receive helpful advice.
As a result, by linking each post directly back to your website, Social Genie also creates a system in which people can access your website through an internet search, view your social media pages, and then give you a “follow” based on the great information they found on your page.
You already know that your therapy services are top-notch, but do people in your community know that?
In a world with well over 1.5 billion websites, there’s no denying that there’s a lot of competition out there and sadly, practices just like yours fall through the cracks every single day. That’s why it’s so important to create a strong brand that sets your practice ahead of the others.
Potential clients aren’t going to choose you solely based on what you know. If this were the case, they would settle for the first therapist who popped up in their search results. They’re looking for someone they’re going to feel comfortable opening up to and sharing some of their most personal experiences with, so they’re not just going to choose any therapist. They’re going to choose the therapist that resonates as the one who will be able to best help them with their unique situation.
Let potential clients know how you’ll bring value to their lives by branding yourself as an expert in your field. Create and share content on social media that’s in line with your brand. Basically, just find out what your ideal clients are looking for on social media and give it to them.
Social Genie helps with brand promotion too.
One of the most valuable features of Social Genie is its ability to put your brand front and center in every single one of your blog posts. By uploading your logo to the platform, it can be embedded on every image you share along with a link back to your website. This keeps your brand front of mind, and drives more traffic back to your website at the same time.
By creating and continuing to grow your brand online, you will steadily build trust with your following of current and potential clients. Keep your posts interesting, engaging, and not overly sales-y. Educate your followers with compelling, reliable information – plus maybe a fun fact, silly office photo, or inspirational quote every now and then – and their bond with your brand will continue to grow.
To truly engage with others on social media, you’ll need to post the exact kind of compelling content your audience craves. Not only that, you’ll need to do this on a regular basis.
Social Genie makes this easier than ever by providing you with a library of 1,000s of social media posts that you can browse, select, and schedule to post whenever you’d like. From articles to quizzes, and podcasts to inspirational quotes, our library includes a wide variety of posts to help you more easily engage with your target audience – whoever that may be.
You can also easily customize any of our pre-written posts by editing the message, changing the image, adding your logo, or including a link back to your therapy website.
Bonus Tip: Use hashtags to increase engagement. Hashtags are one of the most popular things on social media, especially Twitter and Instagram. They help users find relevant content and allow you to share your own content with others.
Do You Know the Best Days & Times to Post?
Download our free guide to learn the best days and times
to post on each of the most popular social media platforms.
We’ve already explained how social media can help grow your following, promote your brand, and engage with potential clients & referral sources, but social media can also help improve your website’s SEO (search engine optimization).
Being active on social media can tremendously increase your search engine optimization (SEO) for your practice’s website by helping you appear more frequently in search results and higher up the page in Google’s SERPs. In other words, getting your business on social media can help even more potential clients find you online!
How? You’ve probably heard about the importance of backlinks for SEO. Social media platforms are essentially backlink-building machines!
Think about it. Every time a link to your website is shared on social media, that’s one more backlink in your link bank; whether it’s posted by you or re-posted (shared) by someone else.
Even something as simple as completely filling out your profile information gives you more opportunities to create backlinks to your website from already trusted sites, such as Facebook, Twitter, LinkedIn, or Instagram.
Bonus Tip: Use your target keywords (the words you’re trying to rank highest for in search results) in your bio’s and business descriptions when you’re setting up your social media business pages. Not only will this help improve your SEO ranking for these terms, but it will help people searching for your services on social media find your business page easier too!
Ramp up Your Social Media Presence with Social Genie
In the modern world there’s really no better way to reach potential new clients than through social media, especially for small and growing practices. The drawback is that there are so many social media platforms and even more different interactions to carry on that it can actually become quite a burden.
An outstanding social media strategy begins with strong organization and we’ve got just the tool to help with that. At Brighter Vision, we’ve created Social Genie to help private practices engage with their ideal clients by publishing the right content on the right days at the right times, and grow their business like never before.
Ready for a Full Schedule?
Find out how Social Genie can help you!