Social media marketing is a valuable tool for any modern private practice. Even though coming up with content ideas is hard, when you market your practice on social media you are able to reach a hyper-local audience that is keenly interested in what you have to say. And not to mention, social media marketing is great for a business on a budget since there’s no cost of entry.
Once you dive in, however, it doesn’t take long to realize what the real cost of social media marketing can be: your time. While there are online services that can help you schedule out your social media posts in advance, like Hootsuite, for the most part they still require you to find your own content to share in those posts.
That means that when you’re trying to come up with things to post about and you need a piece of content to share in a social media post, it’s still up to you to find content that is both valuable and interesting to your ideal private practice clients.
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The good news is that there are better ways to find interesting articles, video, and other content to share other than endless Google searches. We’ve put together a starter list of well-reputed sites you can rely on time and time again to have a wealth of material relevant to your practice and the people you help.
Here are four great places to start finding shareable content to target your dream client on social media.
4 Places to Find Great Shareable Content for Your Social Media Marketing
Your Own Blog or Website
More good news: the single best place for you to find content to share on social media is right in front of you. After all, your blog (or your website in general, if you post content somewhere other than your blog) is a much better place to send your social media audience than another site if you can help it.
The biggest drawback of this method is that it obviously takes additional time and energy to create your own content. However, your efforts can pay off in the end with better traffic to your website, and therefore more people looking into your private practice.
And if you’re a Brighter Vision customer, you can use our Growth Platform for Therapist Marketing to have articles magically appear on your website and then auto-share them on social media.
While it’s unrealistic for many therapists to write a new blog post or create another kind of original content every day or even every week, we suggest including your own original content in your social media rotation as often as possible.
Sharing your original content is best for Facebook, Twitter, Instagram (when it’s photos or videos), and pretty much every other social media platform!
If YouTube seems like a silly suggestion for your professional social media marketing, then you haven’t checked in with YouTube in a while. YouTube is no longer just cat videos and beauty tutorials – it’s now the second largest search engine in the world and considered a space for all kinds of content. Even trusted establishments like National Geographic, Time Magazine, and several psychological institutes produce regular video content for the site. That’s the perfect kind of content for your practice to share on social media!
Try searching for a few of the keywords that most describes your perfect client (such as “depression,” “anxiety,” “relationship stress,” etc.) and you’ll be surprised by how much comes up. Try to target more professionally produced looking videos, but even personal YouTube videos can be worth sharing if you have something genuine to say about it to your audience.
Two great YouTube channels that will start you off on the right foot are the Psych Show and SciShow Psych. Both channels use either thoroughly vetted research or licensed psychology professionals to create their videos, so you’re less likely to run into unnecessary editorializing. On top of that, their hosts are pretty charismatic so it’s content that your audience will actually enjoy watching.
Sharing YouTube videos and other non-original video content is best for Facebook.
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When it comes to sourcing valuable psychological information and articles for your clients, you can hardly get more trusted than Psychology Today. Psychology Today has plenty of material that they’ve written themselves on everything from vaccine fears to parenting woes, and their writers typically use a tone that anyone can enjoy and understand (not just licensed clinicians).
However, one of the biggest benefits of heading to Psychology Today’s website to find shareable content is their list of blog recommendations. Psychology Today’s index of blogs offers you hundreds of psychology-focused blogs, all sorted conveniently by topic for seriously efficient searching.
Select a topic from the drop-down list that reflects one of your practice’s key focuses, and you’ll be directed to several blogs that specialize in creating content on that topic.
Sharing Psychology Today blogs and other scholarly articles is best for Facebook and Twitter.
Since social media is more of a personable and casual environment, you won’t always want to reach for an academic or more scientifically minded article. That’s a great time to reach for something with a bit more “punch” or pop culture appeal, like Wired’s news articles on current events in mental health.
Like many magazines-turned-online-publications, Wired writes about a large variety of modern topics and they happen to have plenty to choose from on mental health. Try searching their site using some of those important keywords that define your ideal client or your practice specialty and see what people have been talking about recently.
Even if you disagree with an article’s conclusion or the slant of a certain editorial, it can be a great opportunity for you to share your thoughts on social media with your audience.
Sharing Wired articles and other journalistic articles is best for Facebook and Twitter.
PS — Did You Know About…
OK. You made it to the end, so clearly you care about marketing your practice on social media…
Did you know that Brighter Vision is releasing a tool that will take away all of the pain when it comes to finding and creating content with social media?
That’s right. And we’re getting close to it being available! If you’d like to stay in the know about when this tool is ready to save you from the headaches and hassles related to social media marketing for therapists, just fill in your info below:
More Social Media Marketing Help
If you’re ready to keep learning about how to become a social media marketing master, jump right in to one of these other awesome articles we’ve written to help you in your journey:
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