VIDEO: How to Create a Headline for Your Therapist Website
How do you create a headline for your therapist website? And, while we’re chatting about it, why does it matter?
This brief video by Katie Read, MFT and Therapreneur Coach, will show you exactly how to figure out what words should go above the fold on your website (and she’ll tell you what “above the fold” means).
You’ll learn…
- Why you need to remove that fancy quote from your header ASAP
- Why “boring” isn’t a bad word when it comes to headers
- What the Google spider really thinks about your site when it crawls back to its little Google spider web at night
- The fastest & easiest free way to figure out what words people are actually searching
- How to improve your homepage search engine optimization (SEO) by changing your header
You don’t have to be uber-creative.
You don’t have to search for hours for the exact-right quote.
You don’t have to fit all of your info into the “above the fold” section on your website.
And you don’t have to rack your brain for days wondering how to help people find you. Just follow your common sense and these key tips…
- Search for your best keywords using the free Keyword Finder tool
- Explain what you do and who you serve in a few short words
- Let clients know immediately that they’ve landed in the right (or wrong) place
These simple changes will enhance your SEO over time and improve your client conversions right away.
Remember, know your niche, speak to them, and don’t make them work too hard to figure out who you are and what you do.
Any more questions? Ask below by leaving a comment, or shoot me an email at [email protected].
Need some help implementing Katie’s fabulous advice for your practice website?
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