Make Your Homepage Stand Out with Video Sliders
You have only milliseconds to make an impression that determines whether a user stays or hits the back button to leave your website.
That’s right! One-thousandth of a second is all it takes a visitor to decide if your site is worth their time. So, you want to do everything you can to really optimize your website and convince them to stick around.
The first step in optimizing your site is to make sure your homepage is well-designed to captivate your ideal client’s attention from the very first moment they land on it.
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Today, one of the best ways to grab their attention is by implementing video on your homepage. Videos capture users’ attention and send signals that show you believe in your product or service. With every video seen, there is a subconscious trust signal being established between your brand and the viewer. Video is a great way to create emotions within your customer base that triggers them to trust you and encourages them to contact you.
Not only does adding video help establish trust, but it also helps increase your CTR (click-through-rate), and can tremendously help boost your SEO. Video is quickly becoming one of the most important forms of marketing and could help lift your optimization efforts.
Before we start to talk about exactly how video can improve your page ranking, let’s talk a little more about what SEO actually is. You can check out our previous blog post on SEO and learn the basic ins and outs of SEO and why it’s important to optimize.
Google’s algorithms prioritize websites with video content. This means to get better SEO results and show up higher on search engine result pages, you are going to want to utilize video somewhere in your webpage.
Adding video can help Increase your click-through rates: Including video on your page drives a 157 percent increase in organic traffic from SERPs (Search Engine Results Page). It can also lower your bounce rates: People spend over twice as long on a page with video than without.
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When combined with good SEO, video gives you a serious marketing boost- allowing more people to see your site, more people to click on your links, and more people to contact you. We have seen the marketing impact video has, which is why we have started integrating video sliders into our customer’s homepages.
The Counseling Center’s Brighter Vision website
Video homepage sliders are a great choice to make something noticeable, it calls the users’ attention and makes your homepage more powerful than before. And if you are a Brighter Vision customer, we can add a video slider to your homepage for free. Once you have created and uploaded your video on Youtube, we can embed it anywhere on your website.
As we said before, adding video to your website can have a substantial impact on the marketing success of your practice. If you are interested in learning more about how we can help take your homepage to the next level reach out to us!