Brighter Vision vs. Squarespace: Everything You Need to Know
There’s more to a high-performing website than aesthetics. Although it’s important for your website to be beautiful, your site also has to reflect your practice and be easily found by potential clients. From ongoing SEO services and tech support to high-quality blog content, your therapy site is more than a one-off project; it should be the hardest-working member of your practice.
Whether you’re thinking about switching your site to a tech partner that better understands your business or you’re starting your practice from scratch, you need to know the differences between working with Brighter Vision versus Squarespace.
Website Builder Comparison for Therapists
|Best for…||Anyone who doesn’t have coding experience but wants an aesthetically pleasing website.||Therapists who want professionally designed, customized websites that rank well with search engines and include unlimited support.|
|Cost||Starts at $18/month||Starts at $59/month|
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|Ongoing SEO (Search Engine Optimization)|
|Domain Name Registration & Renewal|
|Web Hosting & Security|
|Pre-Written Therapy Content|
|Homepage Content Generator|
|Ready to Use Client Forms|
|HIPAA-Secure Email Addresses|
Major Differentiator No. 1: Support and SEO Services
Squarespace offers 24/7 support via email and Twitter, but it doesn’t offer phone support and live chat is limited. Additionally, according to the Squarespace website, “SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone’s marketing needs are unique.” Squarespace tends to push users to its FAQs to troubleshoot problems, which could eat up hours of your day.
As a therapist, you need to devote your time to helping your clients, not to troubleshooting your website over Twitter. You also shouldn’t have to become an expert in search algorithms, SEO trends, web development, ensuring HIPAA compliance, and so on. Instead of sending your clients to the backseat while you become an SEO and website expert — or hiring an expensive pro to manage tech support — you should work with a partner who understands your business.
Brighter Vision offers unlimited tech support as long as you’re a customer, and we’ll optimize your website so you get found by the right people at the right time. Our in-house support team works fast to solve your problems, and our SEO team understands the unique challenges of therapy practices — something you won’t get with Squarespace.
View All of Your Important Marketing Data in One Place
Learn more about who’s interacting with your business online; from your website itself, to how it’s performing with search engines, to your email marketing, to social media.
Sign up for a free 14-day trial of our easy-to-use dashboard, Brighter Insights today:
Major Differentiator No. 2: Customized for Therapists
The DIY website builder Squarespace was created to help creative businesses display their creative work, which is why the templates it offers are so beautiful and aesthetically pleasing. It’s true that 38% of people will leave your website if they think it’s unattractive, but there’s more to a website than aesthetics, particularly for therapists.
You need a mobile-optimized website with customized content, client forms, HIPAA-secure email, and more features specific to your therapy business. What you don’t need is a DIY builder that doesn’t understand you or your business. Rather, you need a web development partner that understands your therapy practice and ideal clients inside and out.
In contrast to the one-size-fits-all approach of Squarespace, Brighter Vision builds websites tailor-made for therapy practices and their clients. We understand that your presence online can make or break your business, which is why we build websites that help you get more of the right clients in the door. Think of us as an extension of your business.
Launch Your Therapy Website with Brighter Vision
As a mental health professional, you understand how important it is to rely on those who are experts in their fields. Once you’ve got a website up and running, you need to be able to lean on a team of experienced pros to help keep your site running smoothly and bringing in more clients.
At Brighter Vision, we deliver all of the web and marketing services you need to get found online and grow your practice faster. Want to learn more? Schedule a demo now!