In the first episode of our Fall Into Cash 2022 podcast mini-series, we were joined by Avivit Fisher, principal of REdD Strategy, to discuss how therapists launching a private practice can develop a strong marketing brand and message that will help them stand out from the crowd. REdD Strategy is a marketing and business […]
You’ve stepped into (or are about to step into) your own practice; to offer your unique approach to therapy — the one only you can provide — to potential clients. To help people live healthier, happier lives. Great! But before you do, pause. To truly make an impact and change the lives of others and […]
Tune into the on-demand training below to hear from Patrick Casale, owner of All Things Private Practice, on the importance of choosing your niche and writing content that speaks to your ideal client. During the session, Patrick discusses: Why having a niche is crucial How to write content that is relatable, authentic, and gets the […]
Making therapy accessible doesn’t have to mean subsidizing insurance companies who are already making billions in profit. Find the balance on when to say “YES” and when to say “NO” to exploitive insurance contracts. Tune into this on-demand training to hear from zynnyme co-founders Kelly Higdon and Miranda Palmer on: How to create an unbiased […]
Have you intermittently thrown words at your blog hoping for a response, only to find they — and your traffic — fall flat? Maybe you’ve tried hiring writers, but they just couldn’t hit the right tone. Either the content wasn’t accurate or the way they crafted the piece wasn’t professional or engaging. Or, have you […]
Do you listen to podcasts? Maybe you’ve got a favorite or two on topics unrelated to business. Maybe you listen to fitness experts with a view to improving your physical health. Or maybe you love to while away the hours as a narrator explores far away locations, current films, or true crime. Have you ever […]
Is your therapist website accessible? Have you considered making improvements to ease use for visitors with a disability or low literacy? Have you embraced Americans with Disabilities Act (ADA) compliance, viewing “reasonable accommodations” for people with disabilities as an opportunity to provide disability-friendly content? Or maybe you didn’t realize that website accessibility is even a […]
You’ve probably heard of Google My Business (GMB), right? Hopefully, you’ve been using it for your practice for some time now. It’s been an important way to get noticed in the biggest search engine rankings. But this listing section — the one that sits at the top of the search page — has had a […]
Does your website have high bounce rates; people visit and leave or “bounce” almost immediately? Does your audience seem uninspired or disconnected by what you have to say; leading to a lack of traction and growth? Take a peek at your site. Are there long blocks of heavy text? Is it difficult to read? Your […]
Mental health is slowly becoming less and less taboo in this modern world, especially in the workplace. Most employees feel like they need to put a mask on at work and act like everything’s okay, even when they’re struggling. What happens when mental health is unaddressed in the workplace? Consequences like decreased productivity, low morale, […]
