Why a Full Practice Is a Good Time for a New Website
Having a beautiful website and a solid online presence is an excellent way to help you get found by more clients. Many of our clients are practitioners who are just building their first website or just branching out to start their own private practice. Our websites help give them a professional appearance that helps them build trust with potential clients.
For these clients with new websites, we share their excitement right from the beginning. They are eager to get started with…
- A beautiful, professional mobile-responsive website at an awesome cost
- A site that helps them establish some solid Google rankings
- And lifetime support that allows them to focus on building their practice while maintaining their website every step of the way.
At this stage in their practice, we are an obviously good match and we have helped many green practices gain more inquiries and clients.
But we also work with therapists who have been around for awhile, who have an established practice and a website they have used for years. From these clients we feel a bit of hesitation, not because we don’t offer a quality product, but because they wrestle with the idea that if their practice is already full, why mess with a good thing?
These clients have a different purpose for their websites, and as a company who has worked with therapists and coaches at all levels of experience, plus other types of business catered toward different types of audiences, we completely embrace the idea that no two websites should be the same, both visually and functionally. But just because your business is doing well, doesn’t mean that you shouldn’t invest in a new website.
Why having a full practice is an excellent indicator of needing a website upgrade.
First of all, let us say congratulations! It is not easy to start and run a successful business, so having a full practice is definitely a means for celebration, and we salute you!
Your website is now serving a different function
Whether you were mostly getting clients from referrals, from your website, or from another source online, once you’ve reached a full (or nearly full) practice, your website’s function changes.
Now, instead of acting as a point of attraction for new clients, your website can function as a resource for current clients. Make sure your website has…
- A resource page that offers your clients relevant, supplemental information
- A place where they can go to download important forms to bring into your sessions
- Appointment scheduling or session payment online
Or your site might start acting as a means to boost your credibility in the professional field with resources geared toward other mental health professionals, and a place for conferences or publications to contact you for contributions.
Raise your prices
A full practice is also an excellent indicator that it may be time to raise your prices, whether for all clients, incoming clients, or just specific services. This is something that everyone with a private practice or business has to encounter at some point if they want to continue growing, and as someone who has gained this much experience to be at full capacity, you should be compensated for your worth and expertise.
Don’t stop growing
Many people think that if their schedule is full, then they’ve hit the ceiling, but really it’s an indicator that you’re about to have a huge breakthrough. At this point, you may want to consider growing your practice with some trusted colleagues.
Invest in your business
But if you want to work as a solo practitioner, it doesn’t mean you can’t grow your practice either. Running a private practice is so much more than just sessions with clients. Maximize your client time by outsourcing paperwork, scheduling, and website maintenance (have we mentioned our service comes with lifetime support?).
Make more room in your workday by getting help with the tasks you don’t have to do or you don’t like to do and watch how much your practice and happiness can grow.
Explore new avenues of growth
If clients are drawn to you, but you don’t have enough time to schedule individual sessions, consider new avenues of growth. Hold group sessions (check out these awesome group session tips from ZynnyMe), workshops, or even write a book with all that amazing wisdom your clients love from you.
Stay current
Apart from growing your practice, a website communicates who you are to your current and potential clients. You need to make sure that the content is current so you aren’t giving them misleading information. The style of your website should also be current to show that you take yourself seriously as a professional in today’s day and age and you care about providing an updated and beautiful resource for your clients.
Call us today to see how we can help you grow your practice with a new website, no matter what stage you’re at! Get inspired by over 200 Brighter Vision websites designed for therapists, psychologists, and counselors.