There’s still a lot of talk in the therapy industry about whether or not you should pick a niche for your private practice… Should you go more focused and specialized, or try to stay broad and versatile? In this webinar, which was one of the BEST we’ve ever done, we dive into this subject in [Read more…]
5 Things You DON’T Know (But Should) Before Transitioning to Private Pay
Our good friend, Deb Legge, knows all of the secret excuses you use to keep from switching to private pay – and she has answers for all of them. And if you’re looking to get more private pay clients, be sure to check out Deb’s course on Transitioning to a Private Pay Private Practice.
GDPR & Therapists: What Do You Need to Do?
Just like you, every hour my inbox dings with a new email about how Company X has updated their terms or done this, or that, for GDPR compliance. And just like you, with each email that pops in along those lines, I get a tang of anxiety. But, is this something you, as therapists, need [Read more…]
TTE 95: “God Made Therapists, Ya’ll” – How Shawn LaRe Helps Underserved Culture Groups in Therapy
Want to be notified when each episode gets released? Enter your info below and you’ll be emailed when the newest episode of the podcast is released: Shawn LaRe found that in minority cultures such as the African American and Latino communities, people seek healing from God and/or their spirituality and not from personal services like [Read more…]
TTE 94: How Understanding Your Numbers Allows You to Grow Your Business
Want to be notified when each episode gets released? Enter your info below and you’ll be emailed when the newest episode of the podcast is released: Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows [Read more…]
TTE 93: Turning What You’re Good at Into a Marketable Communication Piece
Want to be notified when each episode gets released? Enter your info below and you’ll be emailed when the newest episode of the podcast is released: Since Michele Hahn primarily works with couples, she realized early on that connecting with therapists that work with children was very advantageous. But it doesn’t matter how many people [Read more…]
The Therapist’s Guide to Google AdWords
To harness the power and traffic of the world’s biggest search engine… or not? In the immortal words of Shakespeare, that is the question. In our popular blog, Paid Advertising – Does It Make Sense for Your Private Practice?, we discussed how private practice paid advertising can make a massive and rapid impact to your [Read more…]
How to Create Marketing Messages That (Actually) Work with Kate & Katie from The Private Practice Startup
So, you’ve nailed down exactly who your ideal client is. You know their interests, insecurities and what gets them excited. Now, all you have to do is attract and retain these people, easy, right? Wrong. Once you’ve found your ideal customers – the hard part has just begun. You now need to figure out how [Read more…]
SEO for Therapists: The How-To Guide to Powerful SEO for Private Practices
SEO. You may recognize the term. You might have even read about it some place or been told SEO for therapists is good practice (it is!). But what is SEO really and why does it matter? What Is SEO and Why It’s Important for Your Therapist Website SEO stands for search engine optimization, and it [Read more…]
Why (and How) You Should be Utilizing Social Media in Your Private Practice
Did you know that nearly 70% of adult Americans are on social media platforms? If your ideal client falls under the demographic of an American and is an adult, you should be utilizing social media platforms to stay connected with your clients and attract new clients. In this webinar, Brighter Vision’s CEO, Perry Rosenbloom, and [Read more…]
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