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TTE 94: How Understanding Your Numbers Allows You to Grow Your Business

Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows Katie to specifically and easily track her quarterly and monthly goals, allowing her to grow her business securely and confidently.

TTE 93: Turning What You’re Good at Into a Marketable Communication Piece

Since Michele Hahn primarily works with couples, she realized early on that connecting with therapists that work with children was very advantageous. But it doesn’t matter how many people you connect with, if you aren’t able to communicate what you’re good at in a way that gets you remembered. This is Michele’s Therapist Experience.

Blog post featured image | The Therapist's Guide to Google AdWords | Brighter Vision Web Solutions | Therapist Websites & Marketing for Therapists

The Therapist’s Guide to Google AdWords

To harness the power and traffic of the world’s biggest search engine… or not? In the immortal words of Shakespeare, that is the question. In our popular blog, Paid Advertising – Does It Make Sense for Your Private Practice?, we discussed how private practice paid advertising can make a massive and rapid impact to your […]

Featured post image | On Demand Webinars | Brighter Vision Web Solutions | Marketing Webinars for Therapists

How to Create Marketing Messages That (Actually) Work with Kate & Katie from The Private Practice Startup

So, you’ve nailed down exactly who your ideal client is. You know their interests, insecurities and what gets them excited. Now, all you have to do is attract and retain these people, easy, right? Wrong. Once you’ve found your ideal customers – the hard part has just begun. You now need to figure out how […]

SEO for Therapists: The How-To Guide to Powerful SEO for Private Practices

SEO. You may recognize the term. You might have even read about it some place or been told SEO for therapists is good practice (it is!). But what is SEO really and why does it matter? What Is SEO and Why It’s Important for Your Therapist Website SEO stands for search engine optimization, and it […]

Why (and How) You Should be Utilizing Social Media in Your Private Practice

Did you know that nearly 70% of adult Americans are on social media platforms? If your ideal client falls under the demographic of an American and is an adult, you should be utilizing social media platforms to stay connected with your clients and attract new clients. In this webinar, Brighter Vision’s CEO, Perry Rosenbloom, and […]

TTE 92: The Importance of Initial 15 Minute Consultations to Create Safe Spaces

Marline Francois has wanted to be a therapist since she was 5 years old. And in her private practice, she prides herself on providing a safe space for women and girls. Having this niche has allowed her to focus on a very girl, chic, and feminine office environment and marketing initiatives, which has really helped define her brand.

But most important to her growth: The fact that during her 15 minute free consultation Marline focuses on her potential clients’ pain points. She asks questions to help the client become more comfortable and so that Marline can best understand how to help her potential client.

New Therapist Website Theme: Nashville

Brighter Vision is so excited to announce that we’ve created a gorgeous new theme for our website designs! Many of our clients have asked for a theme like this, so we listened; from there, after much research and development —  Nashville was born. A departure from any theme we have previously created, the very user-friendly […]

TTE 91: Having a Niche Isn’t Enough: You Need a Tagline to Be Remembered

Margie Wheelhouse stumbled into private practice accidentally. She had always planned to work in a group practice. But an opportunity presented itself to her to take over her supervisor’s office after she retired. And she jumped on it.

After a little time in private practice, Margie discovered that niching was not only a possibility, but a really good idea because it allowed her to focus exclusively on relationships on a deeper level. And this has made a huge difference in her enjoyment of being a therapist and in the success of her private practice.

Blogging in Private Practice: How to Write Blog Posts that Connect & Engage Your Potential Clients

Blogging. I know. Half of you reading this just had a wave of anxiety rush over you. The other half are likely about to hit BACK. BUT. Before you do: It doesn’t HAVE to be this big, scary, daunting thing. And we know you want to learn about it. After all, just a few weeks […]

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