Marketing Telehealth Through Your Website’s Blog
While proper social distancing may have caused the coronavirus pandemic to slow down in many parts of our country, we’re certainly not out of the woods just yet.
In fact, as more states lift their stay-at-home orders and we return to our normal lives outside of the home, the most prominent infectious disease doctors are now saying that a second wave of the virus this fall is “inevitable”.
So, to safeguard your therapy practice and ensure your continued success, you’ll probably want to continue providing teletherapy for at least the remainder of this calendar year.
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In the final post of this series, we’re going to talk about how to use your therapist website’s blog to market your telehealth services and get more clients to book online sessions right then and there.
Create Content That’s Relevant Right Now
Whatever problems you help your ideal clients work through during therapy sessions; your blog posts should act as one more tool to help solve those same problems.
For instance, because of the sudden shift to telehealth due to COVID-19, we’ve recently shifted the focus of our own blog posts to help teach therapists how to make the transition as easy as possible as well as how to best market their new telehealth services. Posts like these reinforce what the rest of our website says – that we make marketing simple for therapists.
So, try to write posts that show your expertise in your field and tie in with what’s going on in your community. If you’re now only providing therapy services through telehealth, write a post on “The Benefits of Teletherapy” or “The Top 5 Reasons to Try Teletherapy”.
Providing your website visitors with more information on how teletherapy works and what a typical session would be like demonstrates your expertise in this service and gives them a reason to trust that you’re the right choice.
For more help getting started with blogging, check out our post titled Take the Blah out of Blogging: How to Build a Great Private Practice Blog.
Looking for some great pre-written content for your therapy blog?
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Offer Something Free
If you have any free resources you can offer, use them! This is a great way to build up your mailing list for those email newsletters we talked about last week.
Maybe you’ve been putting off designing a free printable checklist for daily task organization or maybe it’s a Q&A workbook for improving communication between couples – whatever it is, just make sure that it supports the bigger picture both for your practice and your ideal client.
A call to action, or CTA, is a message that tells the reader what action you’d like them to take next and it usually contains a link.
For example, one of the most popular CTAs used on therapist websites today is the “CONTACT ME” button.
Many of your website visitors are already feeling overwhelmed – to the point that they’re searching for help from a therapist – and may not be thinking as clearly as usual. Use CTAs in your blog posts to help guide them by telling them where they can find more detailed information (such as your Telehealth specialty service page) or how they can schedule their first session with you.
Another very useful CTA that you should be using in all of your blog posts are social sharing icons.
The easier you make it for your readers to share your information on social media the faster your following will grow, leading to even more new clients.
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You should also be posting new content on a regular basis. Usually, a new post every 1-2 weeks is enough to satisfy both your human audience and search engines.
This is where automated blogging tools like Social Genie can make a HUGE difference.
Social Genie provides therapists with a set-it-and-forget-it approach to your private practice’s blogging and social media strategy. Not only do you get access to our library of pre-written posts on various mental health topics, but you can also schedule them to post at any point in the future you’d like.
Share Your Posts
Once your blog post is published, it’s important to keep in mind that you’re only about 50% finished. The other 50% is making sure you tell as many people as possible that they should take a look.
There are many different ways to get the word out, but here are a few ideas to get you started:
- Post it to your social media business pages
- Share it to relevant social media groups
- Send out an email newsletter
- Ask 5 friends and/or professional acquaintances to share it
- Share it on social media again
- Boost your post on Facebook for $5 or $10
This list is by no means inclusive, but it’s a great place to start!
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