Although this article is intended to help therapy practices and mental health providers, it is not intended to replace the advice of professional legal counsel. If you have any doubts about whether your social media marketing efforts may be in violation of HIPAA, please consult with an attorney. If you’ve been following our blog, you […]
Success is all about initiative when it comes to a private practice. That’s why we are so excited to announce April’s Brighter Spotlight, Heidi McBain. This month, Heidi McBain tells us about how she opened up her own private practice in Flower Mound, Texas right after returning from six years away in Peru. By diversifying her marketing […]
Want to be notified when each episode gets released? Enter your info below and you’ll be emailed when the newest episode of the podcast is released: Shawn LaRe found that in minority cultures such as the African American and Latino communities, people seek healing from God and/or their spirituality and not from personal services like […]
The About Me page is one of the most important and frequently visited pages on a website. It is able to educate, build rapport, and potentially supercharge your private practice growth. If your About Me page isn’t a finely crafted piece that connects, converts and builds your practice, it is time to get to work. […]
Imagine that with a single Google or Google Maps search, your potential clients could have your availability, address, contact information, client reviews, office pictures, and common questions and answers – all right in front of them before a second click even happens. If you aren’t taking advantage of Google’s free and easy service, Google My […]
We know a lot of companies say this, but here at Brighter Vision we think our customers are the greatest. Since the Brighter Vision process is designed to be so customized and personal to you and your vision, we get to know our customers pretty darn well – so we figured it’s only fair we […]
Want to be notified when each episode gets released? Enter your info below and you’ll be emailed when the newest episode of the podcast is released: Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows […]
Now that your therapy website is live, you’re ready and raring to set the internet world on fire. You’re eager to bring in hordes of eager new clients and add zeroes to your cash flow. But how can you dramatically increase your chances of success on the internet? Specialty pages are key. What is a […]
Want to be notified when each episode gets released? Enter your info below and you’ll be emailed when the newest episode of the podcast is released: Since Michele Hahn primarily works with couples, she realized early on that connecting with therapists that work with children was very advantageous. But it doesn’t matter how many people […]
To harness the power and traffic of the world’s biggest search engine… or not? In the immortal words of Shakespeare, that is the question. In our popular blog, Paid Advertising – Does It Make Sense for Your Private Practice?, we discussed how private practice paid advertising can make a massive and rapid impact to your […]
How to Create Marketing Messages That (Actually) Work with Kate & Katie from The Private Practice Startup
So, you’ve nailed down exactly who your ideal client is. You know their interests, insecurities and what gets them excited. Now, all you have to do is attract and retain these people, easy, right? Wrong. Once you’ve found your ideal customers – the hard part has just begun. You now need to figure out how […]
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