6 Qualities of the Best Therapy Websites
As one of the leading developers in building beautiful websites for mental health professionals and coaches, we have seen a lot of private practice therapy websites.
Part of what we do is not just providing these therapists with a beautiful new design, but also determining how to create the best website that will help their practice grow.
What makes the best private practice website?
There are a number of key elements that make up a strong and successful private practice therapy website that draws in visitors to convert them into clients. Here are six important qualities of top therapy websites:
Has a clear outline of the services they provide
While it may seem obvious what a potential client approaching a therapist for therapy wants, many times the client truly has no idea. They will want to look to your website before they contact you for guidance about what they can expect in each session. This means having a “Services” page that indicates which types of sessions you offer, and more importantly, how your services can help them.
These services should be on a separate, easy-to-find page so as not to clutter the homepage with too much text. Not only will separate pages make it easier for visitors to find important information, but it will give you a leg-up on search engine optimization with more opportunity to include important service keywords on each page as well as within the URL itself.
Yes, you are an expert in your field, so share that wealth of knowledge with the world! An excellent therapy website has a list of resources to provide in-depth information about mental health issues, services, the latest research and/or a blog about the type of therapy they provide.
These elements show potential clients that you know what you’re talking about and you care about helping other people understand. And it shows peers and potential conferences/seminars that you care to stay up-to-date with your knowledge and that you care about spreading that knowledge (hello, speaking invitations!).
One of the ways we help our clients with this is adding a feed from Psychology Today to share relevant articles by a valued and trusted source concerning topics related to their services. Check out Michael Sessions’ articles page which pulls in articles concerning relationships because he is a family and marriage counselor.
Stacey Nunne uses her links page to connect visitors to local resources for further guidance and help.
Has an excellent design
A website is your online business card. It should be clean, professional, and most importantly, be clear to a visitor what it is you do within one second of arriving on your page. This means an excellent use of navigation, an excellent use of headlines, and a great layout to draw the eye to key elements of the page.
If we look at J. Blair Cano’s site, in one second we can determine what her title is/what she does, two key approaches she takes, and a brief summary of her approach. It is extremely easy to see what kind of practice she provides.
Get inspired by Brighter Vision’s portfolio of therapist, psychologist, and counselor website designs.
Includes clear calls to action
Just like a well laid out public space with clear signs that point you in the direction of the restroom or the exit, your website should guide visitors to the most important pages and features. This means having clear buttons that urge visitors to “Make an Appointment,” or “Schedule Your Free Consultation”, as well as having clear contact information (phone numbers and/or contact forms) clearly visible on each page.
In Patricia Burnett’s site, you can immediately and clearly see where you would need to go to schedule an appointment, learn more information about insurance options, or immediately contact her with her phone and email listed and linked to automatically call or create a new email if you click them.
Expresses what makes them unique
While maintaining a professional appearance, your therapy website should express what makes you unique and even give the visitor a glimpse of your personality. Include a photo of yourself, information about what sets you apart in your field, and create a custom look and feel that sets the tone of your unique practice.
Our Solopreneur theme does a great job with this and is one of the reasons why this theme is so popular amongst Brighter Vision clients.
Opening a Private Practice? Sign up for our free email course to learn the 6 most important steps you should take when opening a private practice.
Their website is mobile responsive
We’ve already outlined the reasons why it’s important to have a mobile-friendly website, but we’re including it here again because it’s so important. Not only for search engine optimization purposes (remember how Google now adds tags to mobile-friendly sites in search results?), but it makes it easier for potential clients to view and find information on your website as well as contact you for more information or to make an appointment.
Let’s get you the best therapist website!
Are you ready to make some positive changes to your private practice therapy website? Give us a call today and your new and improved website could be up and running in just two weeks!
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