The Best Time for Therapists to Post New Content on YouTube
If you want maximum exposure for your therapy practice, you need to leverage the tools at your disposal. Traditional advertising and word of mouth are important parts of any advertising strategy, but digital marketing makes it easy to attract and engage entirely new markets. Along with your website and social media presence, YouTube is a great way to spread the word. YouTube content provides the perfect combination of information and entertainment, along with that elusive personal touch that traditional advertising simply can’t provide.
In this article, you’ll learn why YouTube is an important platform for building your audience and finding new potential clients and the best times to get your content in front of those clients. We’ll also share steps you can take today to improve your YouTube publishing schedule.
More Beginner-Friendly Tips: Launching a YouTube Channel, With Laura Long from Your Badass Therapy Practice
Benefits of YouTube Marketing for Therapists
YouTube is the perfect platform for private therapists because it’s built on the power of human connection. YouTube’s biggest channels are fueled by valuable content and strong personalities, regardless of the content type or the creator’s location. To succeed, you need to create something that your audience will find useful and present it in a way that inspires trust. Remember, clients want to develop meaningful relationships with their practitioners. They just need the right opportunity.
With the power of YouTube, you can:
- Deliver valuable content to inform and inspire
- Enjoy access to a motivated client base
- Reach targeted local and global markets
- Inspire relationships and build community
- Generate authority and trust in your brand
- Create consistent and well-timed videos
Related Blog: How to Use YouTube to Grow Your Therapy Practice
The Best Time to Post on YouTube
Whether you want to expand your existing YouTube channel or get involved with online media for the first time, there are lots of things to consider. YouTube may offer endless opportunities, but it’s also full of competition. The content of your videos is the first thing to consider. But in order to stand out from the crowd, you need to deliver the right message to the right people at the right time. When you know the best day to post on YouTube, you can make every message count.
The following stats show the best time to post on YouTube:
- If you’re publishing on the weekend, a post time between 9 and 11 a.m. is optimal.
- If you’re posting on Monday to Wednesday, between 2 and 4 p.m. is ideal.
- If you’re posting on Thursday or Friday, 12 to 3 p.m. is the perfect time slot.
- YouTube viewership grows over the week, peaking on Saturday with strong days on either side.
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5 Steps to Improving Your YouTube Timing
In order to make your message heard, you need to meet your market halfway. You should use the same platforms as your clients, present information that’s relatable, and deliver content at the perfect time so it doesn’t get drowned out in the noise. The following steps are critical:
1. Take Advantage of Internal YouTube Tools
If your channel has enough traffic during a specific time period, you can inspect audience reports in YouTube Studio. This report tells you when your viewers were online and what other videos they watched. It also tells you their geographic regions and demographic makeup. This is valuable information helps you tailor all aspects of your delivery schedule.
2. Review General YouTube Analytics
If your channel is small or just starting out, YouTube may not have enough information to present a report. This is the case for many therapy and counseling businesses. However, you can still use YouTube analytics to see when people are viewing your videos. Just open YouTube Studio, click on Analytics and go to the Overview tab. Along with time of day, you can also review watch times, average percentage of the video being viewed, audience retention and other key stats.
3. Understand the Difference Between Uploading and Publishing
In order to maximize your timing, you need to understand the difference between uploading and publishing YouTube videos. This fact is missed by many novices, and it makes a big difference to your viewership. In general, you need to upload everything a few hours before publishing. This will ensure YouTube has enough time to process the video in the correct format and check its advertising status. This can take up to an hour for monetized YouTube channels, with no ads showing in the meantime.
4. Think About the Needs and Motivations of Your Market
As a private therapist working in the healthcare sector, you understand your clients more than anyone else. Your business is based on personal relationships, and you can use these connections to your advantage. For example, if you’ve forged a social media community around your brand, you can simply ask them which times they prefer. User demographics can also be a big clue, with older clients less likely to view content late at night and full-time workers less likely to view content from 9 to 5.
5. Implement Tactical Long-Term Timing
If you want to make YouTube videos part of your long-term marketing plan, you need to create tactics that are specific to your industry sector. While some markets like fresh content every single day, others are happy with a new video once a week. In order to leave lasting memories, you need to align your delivery across multiple time frames. For example, you can expand regular weekly updates with once-a-month specials or seasonal video series.
Start Posting on YouTube
If you want to leverage the power of YouTube, timing is obviously an important factor to consider. But there’s no better time to get started on your online video content strategy than right now. If you want help presenting your therapy business on YouTube, reach out to our digital marketing experts today!
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