Brighter Vision vs. TherapySites: A Therapist Website Comparison
If you’re investigating different companies to help you build your therapy website, you’re probably wondering how to choose the right partner — especially because most companies look the same and seem to offer the same features.
Never fear: In this blog article, we will explain what sets Brighter Vision apart from TherapySites and how to choose the right partner to help you bring in more clients and grow your business so you can focus on spending more time with your clients.
Looking for new ways to super-charge your private practice marketing?
Sign up for our free e-course on 8 Unconventional Ways
to Market Your Private Practice!
Differentiator No. 1: Custom Therapy Website Design
Having a unique, beautifully designed website that sets you apart from your competitors is more important than you think. In fact, Adobe found that 38% of people will leave your website if they don’t find it attractive. And there are more elements to website design than you probably realize.
Here are just some of the things you have to consider when designing a business website:
- Images and iconography
- Fonts and typography
- Website accessibility
- Site navigation
If you’re looking for a professionally designed, customized website to help you engage with your ideal clients, then Brighter Vision is the partner for you. Brighter Vision can take care of all the different pieces to the website puzzle to help you create and maintain a unique website that reaches the right clients every time. We build beautiful, thoughtful websites so you can spend more time focusing on what matters most: your therapy clients.
TherapySites, on the other hand, uses cookie-cutter designs and themes in limited colors, which means your website may end up looking like dozens of other therapist websites in your local area. Additionally, when you work with Brighter Vision, future website updates or changes are completed by an experienced web development support team for no additional charge. With TherapySites, you’ll have to make those edits on your own without expert support.
Not sure if your website has everything it needs?
Test it yourself with our FREE Website Grader quiz!
Differentiator No. 2: Search Engine Optimization
Search engine optimization (SEO) is one of the most important things to tackle when building a new website or revamping your existing website. Did you know that Google processes more than 6.7 billion searches per day? With search engine algorithms constantly evolving, there’s a reason why SEO is a full-time job!
But, if you don’t have time to be a full-time therapist and a full-time SEO expert (and who does?), picking the right partner who knows SEO inside and out can help you save time and money while reaping the rewards. You need more than a website that targets basic keywords like therapist, counselor, and your city and state — you need a partner who really understands SEO.
Here are some of the things that great SEO tackles:
- Keyword research
- Keyword-driven website copy
- Optimization of title tags, meta descriptions, URLs, and more
Luckily, Brighter Vision offers expert, ongoing SEO services as part of your monthly rate, as well as tons of pre-written, keyword-driven content. Your website will be built with your potential clients in mind so they can easily find you when searching Google or other search engines.
Unfortunately, TherapySites charges $40 extra per month for search engine optimization services, so if you’re budget-conscious, the extra cost might not make sense.
Differentiator No. 3: Full-Service Social Media
Chances are, posting to your business social media accounts feels like another thing you just don’t have time for. But with 4.20 billion active social media users around the world, you can’t afford to let this audience slip through your fingers. So how do you tackle social media while seeing clients and running your business — without losing your mind?
Social Genie by Brighter Vision offers a library of thousands of social media posts that you can edit, customize, and schedule across Facebook, LinkedIn, and Twitter in mere minutes. Social Genie can also automatically share new blog articles from your site to social media.
Compare that offer with TherapySites’ Social Boost, which costs $40 extra per month for social media management, but with a heavy emphasis on Facebook rather than all of the top-performing social media sites. You’re also relying on social media managers who are likely working for tons of different therapists, so the posts will likely end up sounding the same.
Ready to ramp up your Social Media Marketing?
Find out how Social Genie can help you!
Differentiator No. 4: Headache-Free Website Transfer Process
One of the most difficult parts about building a website is all the technical stuff that comes with it, from selecting a domain name to choosing a secure web-hosting company. You need a partner who will not only set up all the back-end aspects of your website but one who will also make it easy to transfer your website if the need ever arises in the future.
TherapySites charges a $15 fee to release your domain, and canceling your website services with them can be a complicated and frustrating process.
Brighter Vision won’t charge you a thing to release your domain and, in fact, gives TherapySites customers making the switch to Brighter Vision a $15 account credit to cover this fee! It’s just one more way we’re here to help make the entire process as simple as possible for you from start to finish.
Choose the Right Therapist Website Partner: Brighter Vision
It’s important to choose a website partner that can do more than just help you build a website. There are plenty of options for easy website building out there, including Squarespace and Wix. These types of website builders are typically inexpensive and provide great customer support.
But, if you’re prepared to pay $59 per month to a company specializing in building websites for therapists, don’t you want to get the most out of your marketing investment?
With a partner like Brighter Vision, you’ll receive a personalized, high-quality website with powerful SEO to get you found by more patients — not to mention lifetime support from Brighter Vision’s expert developers.
Want the beautiful therapist website you deserve? Then you’re in the perfect place.
Brighter Vision is the ultimate marketing package for therapists, centered around the best therapist website you’ve ever had. Fill out the form below to learn more about our team of professionals who can’t wait to help your practice grow like never before 🙂