Internet Marketing Tools & Resources
I’ve personally used all of these Internet marketing tools to help me build a passive income business through a variety of websites. Many of these tools are also used for my client-side SEO consulting business, but it depends on the situation.
None of these are get rich quick products. They are either services to scale productivity or SEO tools I use on a daily to weekly basis.
I strongly recommend thoroughly researching these tools before making a purchase to ensure they are right for you. It’s amazing how quickly money can disappear as an Internet Marketer.
Remember: My business started with George Bush’s $300 stimulus check and that’s the only money I spent for my first year
Internet Marketing Tools I Use
Please note – Some of these are affiliate links. If you click on a link and purchase the product, it will earn me a commission. If you do, I absolutely appreciate your support and it helps keep Brighter Vision as a free, high quality resource for everyone looking to make money online. I’ve personally used these products and only recommend them if I strongly support them.
If you have any questions about the products, please don’t hesitate to contact me!
Here are the tools I use broken down by category:
- SEO Tools & Keyword Research
- Essential WordPress Plugins
- Email Marketing
- Making Money
- Tools You Shouldn’t Buy
- RavenTools – Raven is the swiss army knife of all SEO tools. It’s functionality and depth is surpassed by nothing on the market. It’s greatest strength is the ability to add, manage and track links built to your site. It can coordinate with Basecamp, you can schedule posts out on your Facebook page, perform keyword research, do in-depth linkbuilding research, track your rankings… It is an Internet Marketer’s dream tool… but takes weeks to learn its full functionality.
- BuzzStream – BuzzStream is hands-down the #1 linkbuilding tool on the market. It pulls back Google search results, their PageRank, scrapes contact emails, can scrape WhoIS database info, reaches out to your link prospects, uses MailMerge… Man, it is awesome. I seriously cannot live without it.
- Market Samurai – I used to swear by Market Samurai. And it’s still a very high quality tool for keyword research. But here’s the problem: It’s on Adobe Air. This means it runs v-e-r-y slowly… There’s also rank tracking, but it’s an additional monthly fee. I don’t use it nearly as much as I used to, but will dive into it for a few hours anytime I’m beginning a new project.
- Google AdWords – AdWords is a great tool for quick keyword research. But Google only shows you keywords it wants to show you… In other words, the keywords they want you bidding on in AdWords. For long-tail searches, you need Market Samurai, Raven, Wordtracker or SiteBuild It!
- Google Webmaster Tools – Necessary for sitemap submission, crawling errors, duplicate meta problems etc.
- SEOMoz Open Site Explorer – Great tool for checking out the backlinks of competitors.
- WordTracker – I love this keyword research tool. They don’t take their data from Google, but instead use third party search engines. Still, it’s accurate, fast and a killer tool.
- Site BuildIt! Keyword Research Tool – But this is my go-to keyword research tool. SiteBuild It! uses WordTracker’s API to get their data, plus their own massive data set from sites they host. They also relay accurate competition data so you know how many pages are optimized for a particular keyword.
- Bluehost – What differentiates web hosting platforms from one another these days is customer service. I have a few sites at Bluehost and they’ve moved into my #1 default choice for any new site’s hosting thanks to tremendous service, a great dashboard & one click WordPress install.
- HostGator – I have over half of my websites with HostGator. I like that you can get someone to chat with you instantly, but that’s about it. Their service used to be top notch, but it has taken a steep slide over the last year and I’m tempted to transfer all of my sites away from them.
- ZippyKid – Now this hosting service ROCKS. You can get the CEO on the phone with you in minutes — how’s that for customer service?!? It’s expensive (20 bucks a month), but it’s a fully managed WordPress hosting solution. They update your plugins, keep your site safe and secure etc. If I move off of HostGator, I’ll be moving most of my sites to ZippyKid.
- VPS.net – I host my ‘biggest-site-in-the-making’ with them. Nothing great to say about the company though. You can chat with people anytime, which I appreciate, but the price for WordPress hosting isn’t worth it. I’ll be moving this site to ZippyKid.
- Site BuildIt! – This was my first hosting platform and where I built my first 3 websites on. It’s far more than a hosting platform though — It’s a swiss army knife of tools for anyone looking to build an online business. The biggest problems with SBI! is that they have a cult-like following, you need to know extensive HTML & CSS to build a good looking website, they are expensive, and it isn’t scale-able like WordPress
- WordPress – Where I build all my sites now. Quick install, easy to manage… But because it’s so popular, it gets hacked all the time, so you need to stay on top of your security. Plus, the SEO isn’t built-in.
- Woo Themes – I build some client sites on Woo Themes. They have great looking out-of-the-box templates for businesses. Plus they have good SEO built in.
- Studio Press – Same goes for Studio Press as Woo. Good looking templates, great SEO, easy to customize for clients.
- Limit Login Attempts – Security, security, security. Keep your WordPress site secure or you’ll get hacked. You can set the number of times someone can attempt logging into your site before their IP is blocked for X hours.
- Yoast SEO – The best all-in-one SEO tool for WordPress.
- Redirection – If you ever change a page’s URL, you need to tell Google where the new page is. This plugin lets you easily write 301 redirects.
- Contact Form7 – Good looking contact form plugin.
- WP Database Backup – Back your site up every week. Including the Database and posts. Security, security, security.
- Aweber – The King of all email marketing tools. You can easily build an opt-in email marketing list with Aweber and your opt-in forms look really slick.
- Mail Chimp – MailChimp is the step-child of Aweber. It’s a more economical solution.
- SendGrid – I use SendGrid to ensure my emails are delivered. They have a variety of account types and I recommend signing up and rerouting your emails through their servers.
- Mozilla Thunderbird – I manage over a dozen websites and anywhere from 6-10 client websites at a time. They each need their own email address and Thunderbird is a fantastic, free solution for this.
- Google Apps – Get a Google Apps account and get an email address at your domain name. Then route it through Thunderbird and route your outgoing email through SendGrid’s servers.
- Google AdSense – Pay Per Click. You get paid everytime someone clicks. I used to make around $200/day with AdSense, but I’ve since swapped it out for other monetization options. You will, too, once you get creative.
- Chitika – Same as AdSense. I’ve seen Chitika pay better in some verticals than AdSense, but not many.
- Avantlink – They are my favorite affiliate network. The best user interface, superior tools, and the best customer service.
- PepperJam – I used PJ for a while, but they’ve gone downhill since being acquired by Ebay.
- Google Affiliate Network – GAN is a great network and I have nothing but positive things to say about GAN. About 15% of all my affiliate links are routed through GAN’s program.
- Commission Junction – Too big to care, too big to ignore.
- Share a Sale – I hate their interface, but they have a lot of good programs.
- Amazon Turk – A tremendous tool for gathering data, contact info, linkbuilding etc. You basically crowdsource tasks.
- 99 Designs – Need a logo? This is the best place to go (I got Brighter Vision’ logo designed here). It’s expensive, but not as expensive as a non-crowd sourced graphic designer.
- 48 Hours Logo – Don’t want to spend a few hundred bucks at 99Designs? I don’t like to either anymore. 48 Hours Logo is cheaper, but I haven’t found the final products to be as good as 99Designs.
- DomainBoardRoom – DomainBoardRoom is a private community of like-minded, professional domainers. I was fortunate enough to be invited and accepted. If you are serious about domaining and hold your business up to high moral and ethical standards, I’d recommend applying.
- FreshDrop – I use FreshDrop to scan domains dropping everyday. The interface isn’t pretty, but it gets the job done.
- BuzzStream – I use BuzzStream to research potential sales prospects and create a large marketing list in no time. My Virtual Assistant handles all of the research and I just review his work before reaching out. It’s a phenomenal tool that I can’t live without.
- Unique Article Spinner – This tool ‘rewrites’ articles so that you can submit those ‘unique’ articles to article directories. It’s a waste of time and money. All you’re doing is spamming the search engines. It MIGHT work for you today, but it won’t work forever. I prefer to build long lasting brands, not house of card style websites. And if you’re serious about making money online, you should focus on building brands, too.