TTE 45: Importance of Brand Clarity & Knowing Your Ideal Client
Kate Campbell loves being an entrepreneur, to have the freedom and flexibility to create a business she wants to have.
But it wasn’t until she determined her ideal client & created a brand around that was Kate able to build the lifestyle private practice she wanted.
This is Kate’s therapist experience!
Best Marketing Move
Having a strong online & community presence.
Links & Resources Mentioned in This Episode
- Google Calendar
- Wave Accounting
- The Private Practice Startup
- Kate’s Private Practice Website
Thanks to Kate for joining me this week. Until next time!
TranscriptClick here to read the Transcript
Dr.Kate: Yes, I’m so excited to be here Perry, thanks for having me.
Perry: My pleasure Kate, I’m so glad to have you here. We have so much great content in store for everyone but let’s dive into your bio real fast and let everyone know who you are. Kate Campbell is a licensed marriage and family therapist with an entrepreneurial spirit. She’s founder and president of Bayview therapist services. A successful multi- disciplinary prior practice located at Fort Lauderdale, Florida. Dr. Kate’s vision is transforming the world one relationship at a time by inspiring individuals and couples to develop more satisfying relationships so that they live happier more fulfilled lives. She is also a Florida qualified supervisor and an AAMFT approved supervisor for registered marriage and family interns.
In, addition to her private practice Dr. Kate is the proud founder of K2 visionaries and the private practice startup with her business partner Katy Lemieux. Together, they inspire ambitious mental health professionals across the globe to brand themselves and grow their dream practices by providing podcasts, webinars, online courses, private practice coaching and attorney approved private practice paper work. Dr. Kate is past president of Broward association of marriage, family and therapy as a faculty member in the family and therapy department at Nova Southeastern University in an AAMFT clinical fellow. Both her doctor and masters’ degrees were awarded by the family therapy department at Nova South-Eastern University and her Bachelor’s from East- Carolina University. Kate, give a little overview of you there. Why don’t you take a minute, fill in the gaps from the introduction and tell us a little bit more about you personally and about your private practice.
Dr. Kate: Okay, fantastic. Thank you for the intro Perry and I’m delighted to be here. It’s so interesting, I was talking to you about how great it is to be on the flip-side because I’m so used to interviewing people on the other side of the podcast. It’s really nice to be on both sides so thank you for that. I moved down to South Florida in 2004 to start going to my Masters’ program at Nova Southeastern university and I’ve always had family down here in south Florida so we’d come down for Christmas and come down for summer breaks and stuff like that, so it’s always kind of felt like home for me and I can really see myself staying here for the long haul. it’s amazing that I’ve already been here coming up on 13 years, time is just flying, I married happily to my husband Brett, who is also an entrepreneur and he’s in a startup as well and we have a little son, he’s now a toddler, his name is Landon, so he is coming up on two in March and life is good. I’ve got the private practice Bayview Therapeutic services and also two other companies as well K2 and the private practice startup.
Perry: Kate, I don’t know how you have any time. Having a family, running three businesses, my goodness. That is alot.
Dr. Kate: When you love what you do. It drives your passion for it and I love being an entrepreneur. My goal is really to have lifestyle business where I can live my life outside of work and really enjoy that, set my own hours, be my own boss and probably the harder boss on myself than any other boss I’ve ever had but I really enjoy being an entrepreneur and love what I do so it really makes a big difference.
Perry: What is it that enjoy most about being an entrepreneur?
Dr. Kate: I love the freedom and flexibility to create the kind of business that I want to have and that’s one of the mistakes when I first started out, I didn’t really know what a lifestyle business was. I didn’t really know that I needed to be carving out my schedule and working on certain days and not on other days and really having it having it work around my life and not having my business kind of dominate my life, so that’s something I’ve learned over the years to get much better at but even today, I’m not seeing clients as a Wednesday, I take Wednesday off, typically I’ll work on some computer thing and I’ll spend time with my son. It’s nice to be able to create your own schedule like that.
Perry: When you started Bayview Therapeutic services, did you go into with the mindset that you were going to create a lifestyle business?
Dr. Kate: Ive been in private practice for a little over ten years and Bayview Therapeutic services is my second private practice company and when i first started in private practice I didn’t know anything about business , marketing , I knew nothing about being an entrepreneur. I came from a family of entrepreneurs and so I kind of had this naive belief ‘if I would build it, they would come’, kind of do thing but that’s not really how it works in private practice. A lot of my journey, I kind of learned the hard way and when I first started out , I had no clue about a lifestyle business so I would say, I was also getting my PhD at the same time when I was in private practice and working in an agency setting so I could get my hours for licensed so that was a very difficult time for me balancing all of that and then once I got into private practice full time , I knew that I wanted to see my clients around the hours that I wanted to see them and live my life outside of those hours so I hope that answers your question.
Perry: It does and so, do you believe that private practice can lend itself to lifestyle business?
Dr. Kate: Yes, absolutely, if want to work Monday – Thursday and take Fridays off or you want to work, Mondays- Wednesday. I have a group practice actually and I have whole team, currently we have 13 different clinician to work in the office and everybody specializes in different areas and it has a different scheduled and some the clients they have a full practices; I mean some of the therapist, they have a full practice and they work 3 days a week and they take the rest of the week off to spend with their families, to travel, to work on other projects that they’re passionate about so it’s absolutely possible if you craved the times that you want to be seeing your clients and you’re very structured around that but private practice can run your life if you let it. Any entrepreneurship endeavor can be a 24/7 thing if you allow it to be.
Perry: Absolutely and that’s sort of the E-myth, the entrepreneurial myth and I think that’s there’s a book about that. I’d forgotten who it was written by.
Dr. Kate: Yeah, it’s great book.
Perry: Let’s certainly say that we see a lot of people in private practice struggling and you come from a background of entrepreneurship, your entire family is an entrepreneurs. Your husband is an entrepreneur, you’re surrounded by it but just because your in private practice and you’re an entrepreneur in private practice doesn’t mean actually that you’re building a business and I think that’s a very important distinction and would mind defining to our audience what a lifestyle business is .
Dr. Kate: A lifestyle business is where you think about what is important to you as you live your life , what are the most important things that you want to do and how can you build your business around that so it really supports your personal dreams and you can follow your professional dreams as well but you find a way to make the both of them work, so they complement each other and you really have to preserve the things that are important to you and your personal life, and that’s a real priority and you don’t let the business take over that and it’s definitely an ongoing work in progress especially for me as I have 3 different companies that I own and I love business but I also love my personal life and my family and creating new memories, travelling and it can be difficult to find that balance , it’s ongoing search for that balance with having a lifestyle brand.
Perry: Do you feel like it’s easier to create a lifestyle business in private practice if you are growing a group practice as opposed to being a solo practitioner?
Dr. Kate: You know, that’s an interesting question. One of the nice things about having a group practice is that….well, for me, I always knew that I wanted to have a group practice because` private practice is so isolative and for me I really thrive when I’m around other therapist who are really passionate about what they’re doing , very professional, very committed to the field and I knew that I wanted to have a group practice like that and one of the cool things about having group practice is that I’m able to field all of the calls that are coming in. I have an assistant who does that now but when first started out I would take all the calls and you can kind of pick your ideal clients that call and you can refer the other ones that may not be your ideal clients to the rest of the group because you have people who specialize in different areas and `of course if someone is not a good fit for your team, you refer them out but you’re also getting some income from that so it really helps me be able to not significantly reduce my overhead expenses and like on Wednesday, when am not seeing clients in my office, I have other therapists who are renting the space from me so that’s additional income that comes in which is really nice, it does allow you to support the lifestyle business. If you’re a solopreneur by yourself in private practice, you’re gonna have all that overhead on your shoulders and unless you’re renting out your office to somebody else, it’s really gonna be just on you and that’s alot of pressure so I’ve found in my experience that having a group practice has really help me to be able to step away from the practice still, have income coming in and I’m able to use that time to spend with my family, to be friends, to travel, to focus on other businesses so it really is supportive of that.
Perry: You know Kate, great entrepreneurs make entrepreneurship sound so easy and you’re making this all sound so easy but in reality, I know alot of people who are like wow, I want that but I have no idea what I’d do , where I begin. if there’s a therapist list, pretend I’m a therapist, that I’m seeing six clients a day, five days a week and I’m just getting to the point where I’m just getting burnt out, I want to create a lifestyle business and i want to reshape my business into being more a lifestyle suitable business where I’m seeing fewer clients and still able to support myself and make a really great living while providing great help. What is it that I need to?
Dr. Kate: That’s a very big question.
Perry: I like the big questions.
Dr. Kate: Yes, we could talk for days about lots of different stuff that would need to take place, the fist is really getting clear on who your ideal clients are. Who is population that you are passionate about serving and then once you’re clear about that you can start building your practice with you ideal clients. For me, I have cash pay full-fee practice and so I don’t work with any insurance. I have a practice who are full of my ideal clients who are individuals and couples who are wanting to enhance their relationships and the fee that I charge allows me to see less clients so it’s more for me about quality versus quantity. If I were an insurance based practice and if I were working in an agency or treatment program like I have in the past, you are forced to see so many clients and you set yourself up for burnout, big time, when you’re see that many clients on an ongoing basis especially the clients that you don’t truly love to work with cause not every therapist is going to be a great fit for every client and not every client for every therapist. When you’re really clear on who your ideal clients are and you’re able to slowly build your practice and I don’t mean to give any sort of misconceptions because building an type of business is a tome of work and like I said I’ve been in private practice now for over ten years and when I first started out , I have no knowledge about business, entrepreneurship, marketing, branding, financial management, I made so many mistakes along the way and I really set myself up on this journey to….. I was kind of on a mission when I realized that I’m drowning in overhead expenses. I’m having a really hard time getting clients in the beginning and then I just went on a mission to learn everything I possibly about business entrepreneurship, building a practice and branding and there really weren’t a lot of resources at the time , like there are today. There’s great podcasts like this one and books and coaches and so many resources out there to help you along your journey which is awesome but it’s not an easy journey, it’s really not.
Perry: So, how long ago was that when you realized you were drowning in overhead expenses?
Dr. Kate: So that was 2006, I first got into practice after I graduated, I was a registered intern working in licensed therapist office renting space from her and like I said was in that field of dream mentality , if I build it they will come , I had beautiful office that I had created and I have my business cards and I was just starting to make referral relationships and starting to market myself out in the community but I really didn’t have a brand that was huge piece that I had no knowledge of brand development at that time and I really didn’t realize how long it was going to take me to build a thriving practice and so it took me quite some time but you also have to keep in mind the context because I was going to, I was in the PhD program full-time and I was also working in an agency so I was doing the private practice stuff on the side.
Perry: What was it that you did to turn your business around at that point? You said you started educating yourself, if somebody is listening to this podcast and they feel like they are drowning in expenses and not really gaining traction in their business, what’s some advice you would give to them to help them turn their business around.
Dr. Kate: Well, as I was learning about the private practice development, I was realizing that, wow, I had no brand, I hadn’t branding myself, and I did not have an ideal client. When you don’t have an ideal client and you’re just out there marketing hey, I’m in private practice , I’ll take anyone then you don’t really what marketing efforts are going to be effective so it was really helpful for me to get clearer on my brand and on my ideal clients so that I could strategically market to places that my ideal client would hear about me and find out about my services and when you’re not doing that , you’re just kind throwing spaghetti against the wall and seeing what’s going to stick, right.
Perry: Absolutely and you don’t know what wall to throw the spaghetti against.
Dr. Kate: Yes, exactly
Perry: Having a niche and having an ideal client, I think that’s probably the most common thread that I have seen throughout the therapist experience of how somebody has been able to be successful, is having a niche, determine who their ideal client is and then pursuing that ideal client. It make marketing easier, it makes branding easier, it makes everything so much easier when you know who you want to work with because there’s certain areas that they hangout, there’s certain areas that you can market yourself to them and methods of marketing yourself to them. At that time you were more so a generalist, is that correct?
Dr. Kate: Yes, when I first started out, i really didn’t know. I knew I really enjoyed working with people on their relationships but I also enjoyed working adolescents and enjoyed working with people who struggle with anxiety and depression. I was just kind of exploring at that time and still getting a sense for who I really felt fulfilled and rewarded by and the sessions that I would leave session, wow, I really love that session that was awesome. I really enjoy working that session with those clients. It took me awhile to get clear on who my ideal client was and really get clear on what they were struggling with. What keeps them up at night? What’s a day in the life of this ideal client like and how can I make sure that I’m reaching them and once I started reaching more of my ideal clients and really do the work that I love, I enjoyed it so much more. I’m sure our clients noticed when we’re really on our A game and we’re really doing the work that we love, it transfer into their experience as well so I started to get a lot of word of mouth referrals and building my referral relationships where my ideal clients would find me and so of all that really helped to build my business.
Perry: Kate, before you had mentioned that your cash pay full fee and that you built a business full of your ideal clients paying that cash-pay full fee, something that often see therapist struggle is with pricing themselves well. Would you mind elaborating on what your current fee is per session to see clients and what you journey to that rate has look like?
Dr. Kate: Of course, yes, so my journey with these has definitely been that , it’s been a journey, it’s been a process and a lot of that has kind of been influence by my continued education, my confidence level, my specializations and also making sure that I’m doing my market research so that I’m not overpricing or underpricing myself out of the market and when I first started out, I was a registered intern in the state of Florida, that’s what they called pre-licensed clinicians so I was registered intern working in a licensed therapist office and I was seeing clients for about 80$/hr and I ‘d say about a year later, I’d raised my fee to about 100$/hr and towards the end of my internship when I became a licensed clinician, I was anywhere between 140$-150$ and then for the past 4 years, I’ve been at 200$ for a 50 minute session and then my initial session for couples is an 80 minute session and I charge 300$ for that.
Perry: Congratulations, that’s phenomenal Kate.
Dr. Kate: Thank you, yeah, it’s been a journey and it so interesting for therapist to explore their relationship with money and how that informs the fees that they charge and the value that they see in themselves and it’s definitely…. the money mindset is definitely an important thing to explore.
Perry: One word, I heard mentioned, I think we’ve only mentioned it twice in this interview so far and I’d love to dive in a little bit more about this with me because we really find therapist struggle with marketing their business or that’s the word,Marketing.
Dr. Kate: Sure yeah.
Perry: They feel that marketing and sales is sort of this dirty word and they could feel like a car sales man, they don’t want to be marketing but as you and I both know, there’s no way to grow a thriving private practice without marketing? What do you feel is the single best marketing move that you made for your private practice and why do you feel like it worked so well for you?
Dr. Kate: Yeah, so interesting cause as you were introducing this question and I was curious what word is he going to refer to and it’s marketing and yes, you’re correct so many therapist get the heebie jeebies when they hear the word marketing and they are ‘ick’ because traditional marketing can be so imposing and just so in your face and more modern marketing nowadays is really cool because it’s a way of reaching your clients and connecting with them , your potential clients, really your leads and hopefully converting them into clients but reach them and connect with in an emotional way and so once you’re clear on who your ideal clients are , you can positon yourself in ways that you can reach them and when they’re looking for you they’re, looking for someone to help them with the struggles with things that keep them up at night, you’re there and they’re able to find you and they connect with you.
I would say probably, I mean, I know I talked about being clear on your ideal clients, that’s definitely been an very important marketing, branding but informing all my marketing but I would also say positioning myself to have a strong presence online and also a strong community presence, so really positioning myself as an expert because when clients want to go see a therapist, they want to see an expert. They want to see an authority. They want to see someone who’s going to be able to help them through whatever difficulties they are having to be able to find a solution and in school, I was taught that you’re not the expert. You need to take a one down positon, the clients are the experts in their own lives, yes, but we are an expert in the process and that’s something that I had to learn overtime is to be more comfortable being in that expert role and even with positioning myself as the owner of a group practice. I’m the one who gets the call that come in and I’m able to join with people and connect with them and help them if they’re not going to be seeing me , help them get to see another therapist in the practice if they’re gonna be the best fit for that therapist or refer somewhere else so it’s really about positioning yourself strategically and even with the community presence , I was the president of Broward association for marriage and family therapy and that really help me to get a lot of additional exposure and I did that for 3 years andI just gave back.
Perry: Did that help in terms of getting more referrals to you?
Dr. Kate: It did, yes, because therapist refers other therapists because not every therapist can see every client and alot of times therapist have full practices and so they often sometimes need to refer out so when you’re very well connected to alot of other therapist and other professionals as well, it really helps with that exposure and being on peoples’ minds.
Perry: Great answer, thank you so much. I want to actually come back around to another question regarding prices. I would love for you elaborate a little more. You mentioned that you do market research on price to make sure that you’re not over pricing or underpricing the market, how do you go about that?
Dr. Kate: Yeah, so when I was first opening up this office, I’m in a newer office. I’ve been here five years for Bayview Therapeutic services, that’s when I launched, was five years ago and at that time , I had researched other therapist in the area so within a five mile radius around where you live, you want to google other therapist and you want to call them and inquire about their fees, some of them have their fees listed on their websites so it made it very easy, some of them had their fees that weren’t listed so you had to call and you had to inquire. You could call and you could disclose, hey, I’m a therapist and I’m getting to be local in the area , it’s great to connect with , I’d love to meet with you and see how we can nurture our relationship and just be authentic and let them know that you’re working on doing some market research on fees and you’re just curious if they’d be comfortable sharing with you or you can get creative and you call and pretend you’re a client and just ask what their fees are and either way whatever you’re comfortable with, you can get the information and go from there so that’s was helpful for me in my process of setting my fees.
Perry: So, you get a bunch of feedback, how do you determine what your fee is?
Dr. Kate: Well, you need to think about, how much experience you have in the area that you’re working in because if you’ve done an extensive amount of training, you can charge more for your services because you have the training, expertise, knowledge to back that up. In South Florida, there’s not a lot of certified sex therapist so if you’re a certified sex therapist in South Florida, you can be charging more for your specialization. You also want to think about the economy, want to think about what’s going on in a bigger sense, where you are, what is the going rate? Down here in South Florida, I strategically got an office space that’s positioned in affluent community because I wanted to work with cash- paying full fee clients who would be willing to pay the fee that I knew that I needed in order to see less clients and still be able to make a living. There’s a lot of factors, you really just need to do your market research, know what the going average rate is, really think about are you master’s level clinician? Are you a registered intern? Are you a pre-licensed clinician? Are you a doctorate level clinician? Have you been in the field for 20 years? All of those factors will contribute to what your fee will be and also your clients too cause if you’re having a bunch of clients call, and they are saying oh, geez, that’s way out of my price range and you’re having a really hard time converting leads into clients because of the fee, that might tell hey, you know what, you may overpricing yourself out of the market.
Perry: That’s really a possibility and the other thing that could be a possibility is that you’re not selling yourself well enough.
Dr. Kate: Yes.
Perry: If you’re more cash pay as opposed to insurance based, you’re going to be required to sell yourself more. It’s a lot harder to convince someone if they’re used to paying with insurance to become being cash pay and there’s a really great episode, we’ll link to in this week show notes which everybody can access at brightervision.com/session45. A few weeks ago we had our second episode with Eddie Reece, episode 39 on how to sell yourself and become a cash pay private practice and it’s all about selling yourself and I’ll definitely recommend if you’re having difficulty convincing people or selling your leads to come in for a session with you. Take a listen at that episode as well, really great information and that’s at brightervison.com/session39. So, Kate you come from a family of entrepreneurs but you went to school to become a therapist not get your MBA but along the way you decided to open you own private practice. What’s the one thing that you wish you learnt in school about starting your own business that they never told you?
Dr. Kate: You know, it so interesting because in any mental health professional program, they really should be teaching business skills. It’s a life skill and it so important to know but unfortunately, there’s a gap and they don’t know, I actually taught the first private practice course a few years ago at Nova, where I graduated from which was awesome and I created the course and taught it which was really cool but when I was going through school, the one thing that I which I got that would’ve been most important would’ve have been om brand development before anything, really being clear on my vision, mission, my culture , my company, my ideal clients before starting to market. Like I said earlier, I really learned the hard way for alot of this stuff and I love talking about branding and I’m so passionate about that because that’s a major thing that I missed that I had to learn over the years and once I learned that, my business took, it really took it and it’s such an important part before you start marketing and even if you already have an established practice and you realized, you know what, I don’t have a clear brand. I don’t know what my vision is or my mission, not even that clear on my ideal client, those are really important things to get clear on so that you can be more strategic with your marketing efforts. Know what’s working, not working, do your analysis on that, tracking measure and then adjust things moving forward.
Perry: Kate, you are just providing gem after gem here, thank you so much. I hope everybody listening here has a pad or paper in front of them because if you didn’t come back and listen to this one cause there’s just so much great advice in here. So, before we move into the final part of the interview, I’d love for you to share with our audience a little more about K2 visionaries and the private practice startup.
Dr. Kate: Yeah, so I have a business partner Katy Lemieux, she has a thriving private practice out in coral springs which for those of you aren’t familiar with South Florida is kind of the west of the county that I practice in so I’m the east side, she’s on the west side and she was actually vice president on the BAMFT board that I had talked about earlier so we had the pleasure of working together in that capacity for three years and then we had also known each other from licensure supervision with our supervisor for many years. We worked together in numerous capacities over the past decade and when we had the Broward association for marriage and family therapy, it was really six feet under when we took it on and we revived it and it’s really thriving and it continues to thrive and we’ve out of that at least four years now so it’s really cool to see the chapter continue on but we really loved worked together and saw wow, we’re really effective in business together.
We work so well together. We’ve known each other for so long, let’s create a company together which is K2 visionaries. The K2 stands for Kate and Katy and then we are very much visionaries and then also K2 is the second highest peak in the world, just shy of Everest. Our passion with K2 visionaries is to help mental health professionals reach the peak of their personal and professional development and we were really offering a lot of trainings for CEU providers in the state of Florida, networking events and we were doing some private practice coaching and over the years since I’ve been a successful private practitioner, I’ve always attracted other therapist who wanted to know how did you build this amazing private practice? Please tell me your secrets. I know nothing about the business world and I’d loved coaching them and it was kind of organically happening and it was happening for Katy too. We started offering that with K2 visionaries and then I always knew that private coaching, private practice development was going to be an additional business for me, in addition to see the clients in my own private practice because that’s just an area that I’m just super passionate about and love to help other people create their dream private practice so we actually launched the newest division of K2 visionaries which is called the private practice startup. You can find that at the privatepractivestartup.com. I’m sure, Perry you will put the link for those website in the show notes and our vison at the private practice startup is to inspire ambitious mental health professionals across the globe to brand themselves and to grow their dream practices. We do that through providing fun and engaging podcasts, webinars, private practice coaching and attorney approved private practice paper work as well as abundant resources really crafted for other private practitioners’ needs.
Perry: Fantastic and we will have what in this week show notes and this is actually part one of K2 visionaries sequence. Next week, you guys will hear episode 46 with Katy Lemieux. We’ll be talking about Katy’s personal private practice experience and therapist experience so definitely check them out, they do such great work. I love what you guys are doing and I’m so glad that you’re creating such a fantastic research her in the private practice community.
Dr. Kate: Thank you so much Perry, yeah, you guys are up to some really great stuff to at bright vison and we love collaborating with you guys and definitely supporting the work you’re doing as well, it’s really been an honor being on the podcast today.
Perry: Well, thanks. Let’s wrap things up here with our brighter insights round.
Dr. Kate: Ok, sounds good.
Perry: What we’re going to do here is really just work on distilling down your experience and advice into little soundbites and quick answers so that our audience can use your advice to help inspire, motivate and excite them in growing their private practice. Are you ready?
Dr. Kate: I’m ready.
Perry: what or whom inspired you to become a mental health professional?
Dr. Kate: Oh, that’s an interesting question. Well, when I was teenager , my mom dragged me to see a therapist cause I was one of those teens like no way am I going to see a therapist and she dragged me in see this much older man and as soon as I walked in the office, I’m like forget it , no way is this going to be useful for me this guy is not going to get it and so I didn’t want to be there, I shut down and I really stonewall the whole time and could’ve used therapy at the time but I really wasn’t open to it and I wish there had been like a younger person or somebody that I could have felt comfortable and safe with to be able to talk with them about what I was going through during the teenage and so fast forward a couple of years, when I went to college, I was studying psychology and one of my press professors was a marriage and family therapist and she taught about the systematic philosophies in family therapy and I just totally fell in love, I really love psychology but then the systemic and relational perspective really just resonated with me and I found myself being a sponge and for the first time really being passionate about learning and so I want on to get my PhD well Master’s first and then PhD because I really wanted to make a difference in the world and help people in the way that I could have use some help going through my difficult teenage years that I grew out of but you know, but it kind of inspired my passion for wanting to help others.
Perry: What do you to clear your head and get a fresh start in your day?
Dr. Kate: I’m big Pilates fan so I do Pilates a couple times of week. The South Florida sunshine, anytime, I can get a dose of sunshine, I swear it just fuels my soul, getting outside, taking a walk, leaving the office, even going to run an errand sometimes just getting out of the office to clear my head, networking with colleagues and of course, a little retail therapy every now and then.
Perry: Absolutely. What are some tools you’ve used to leverage the power of technology in your businesses so technology is no longer a hurdle but instead an assets for you.
Dr. Kate: Yes, so I love Hootsuite to manage my social media accounts and that’s been very helpful. Slack is a great way to communicate with my team, it’s super effective and instead of sending emails and you lose all the emails, you’re able to go back and review previous chats and categories and easily find thing, so that’s been very helpful. We have accounting, it’s useful, I use to use QuickBooks but wave is actually a free software, accounting software to manage your finances, that’s been very helpful and then google calendar , I’d say too is scheduling my team and clients with the whole team and the practice. That’s been very helpful.
Perry: Alright, cool. What’s a quote that you hold near and dear, something that’s help formulate your perspective on life or really any quote that has inspired, motivated or provided guidance for you in life
Dr. Kate: I would the quote the quote by conficus that says find a job you love and you’ll never work a day in your life. Now, I really believe that following your passion is going to help you find your purpose and it inspires everything that I do.
Perry: Love it. If you could recommend one book to our audience, what would that book be?
Dr. Kate: oh gosh, one book. I would say the top of my list, I’m a huge Simon Sinek fan, start with why is great book. I know we’ve been talking a lot today about branding so I have throw in also, Sally hogshead. She wrote how it fascinate? And also her newest book, brand fascination for organization.
Perry: Oh, I have to check that out, I’ve never heard of that author before.
Dr. Kate: Which one, Sally or Simon?
Perry: Sally, yeah.
Dr. Kate: Yeah, Sally is awesome, definitely check her out. Her work is really cool.
Perry: Alright Kate, last question, If you move to a new city tomorrow, you don’t know anybody there and all that you had with you is your computer and 100$ to start a new private practice. What is it that you would do on your very first day?
Dr. Kate: This 100$ dollars would be probably go far for me cause I would start with researching. I would really want to identify my ideal client in this new city and start researching, learning about them, what is a day in the life of them like? What keeps them up at night? What are they struggling with? What are their needs and desires and then I would learn where I would needed to position myself in the community and online so that they could easily find me when they needed me, I would start working on creating a strong online presence with building a website and you guys are a great resource for that. Being on social media platforms, online therapist directory like psychology today or something like that and then definitely the referral relationships with people in the community. I try not to give a too long of an answer so I think that sums it up.
Perry: That was a great answer there, Kate. Where could our listeners find you to connect and learn more about you?
Dr. Kate: Yes, so you can find me at bayviewtherapy.com, I got several websites; so bayviewtherapy.com, drkatecapmbell.com, theprivatepracticestartup.com and k2visionaries.com and my email at Bayview is [email protected] and our email for the private practice startup is [email protected] and [email protected] and I’m sure you’ll include those links in the show notes so everybody doesn’t have to write all those down all at once.
Perry: Of course, absolutely, all of these links will be listed at this week show notes at brightervision.com/session45. Kate, thank you so much for being do generous with you time, your expertise and your knowledge, I know I can speak for everybody listening today that we so appreciate the great advice that you’ve provided and the therapist experience that you have shared.
Dr. Kate: It’s been an honor, Perry. Thanks for having me on and I really think what you guys are up is awesome so I’ll look for to continuing to collaborate with you guys moving forward.
Perry: Thanks Kate and thank you so much for tuning in today. If you have a question for us you can email it to us at [email protected] and of course, if you’re interested in launching website, please don’t hesitate to reach out to us. Brighter Vison is the worldwide leader in custom therapist website design. For only 2$ a day , you will get a website that’s as unique as your practice branded specifically to you, unlimited tech support and complimentary seo or search engine optimization so that people can actually find you online. To learn more, head on over to brightervison.com and drop us a line through one of our contact forms. That does it for today, thanks again for listening and we will see you next week.