Does Your Therapy Website Have a Call to Action?
Have you ever arrived at a website and been completely unsure what to do? Even if the website is visually appealing, it can be incredibly frustrating if you’re unsure of where to go to to find the information you need.
The Importance of a Call to Action
A call to action is a key aspect of any website. This is what makes visitors on your website actually take action and interact with your site, whether that’s signing up for an email list, filling out a contact form, visiting a specific page, or even “click here to read more” on a blog post.
Think of your website like your therapy office (let’s assume for this example that your office is in a separate location from your home).
Most people understand a website like they understand an unfamiliar office. They know that inside they will find the services they need, but they will be unsure about what they need to do once they arrive. The same goes for a visitor on your website. Based on where they found you and your website address, they may know a very basic amount of information about your website, but when they arrive (as when they arrive at your office), they need to be welcomed and guided to the appropriate place.
As you would guide a visitor to a place to get water, to find the restroom, to where they can wait, and to where they should make themselves comfortable for their session, you need to guide a visitor to your website to key locations.
Key Services Call to Action
In your private practice, you probably provide a number of different types of services and approaches for different types of clients. In addition to having a clear navigation menu of services, add some clear image links on your home page to guide clients along the path to finding information on your website that directly pertains to their area of need.
Having these clear indicators helps them avoid reading information that doesn’t meet their needs, which can run the risk of having them lose interest and leave your site before they discover that you also provide services that perfectly match their own needs.
Heather Varnau of Inside Passage Counseling directs her visitors to her three main areas of service so that they can quickly find the information that best applies to them.
Converting to Clients Call to Action
To get new clients through your website, create calls to action that urge them to contact you or make an appointment. Though you may think it is clear enough that having your phone number or email address available on your site, it’s truly important to give that extra nudge and explicitly invite them to get in touch with you in order to actually convert those website visitors into clients.
Jennie Iverson of Healing Souls Therapy, LLC has two clear calls to action on her home page, inviting visitors to schedule an appointment.
Along the same vein of having clear contact calls to action, it is important to have a variety of ways they can contact you (phone, contact form, email, etc.). Some visitors feel more comfortable talking over the phone, while others feel more comfortable making that initial contact through email.
Mobile Call to Action
Your mobile visitors are likely going to interact with your site differently than desktop users. While mobile users do spend time reading the content of your site, many of them are there for a clear purpose: to find your contact information so that they can get in touch with you.
For this reason, we at Brighter Vision ensure that your private practice phone number is displayed front and center when your website is rendered on a mobile device. What’s more, this phone number is clickable, so all those mobile users have to do is click that phone number to call you.
When we take Healing Souls Therapy, LLC to a mobile screen, you can see that the request appointment button is still displayed as a prominent call to action, but you also see that her phone number appears front and center for a quick and easy way to call.
Having these clear calls to action assure visitors that you understand what they’re looking for and can make them feel comfortable in their quest for your services. Call us today and we will tell you what types of calls to action we can create in a new web design to meet the needs of your practice (yes, that’s a call to action 😉 ).